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Luxi Shen

Biographic Data

ID3793402
NAMELuxi Shen
GIVEN NAMESLuxi
FAMILY NAMEShen
SIGNATURESHEN L
AFFILIATIONSChinese University of Hong Kong
ORCID0000-0002-6538-8881
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS11
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2019
H-INDEX2
  • The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 68

    This research studies repetition decisions—namely, whether to repeat a behavior (e.g., a purchase) after receiving an incentive (e.g., a discount). Can uncertainty drive repetition? Four experiments, all involving real consequences for each individual participant, document a counterintuitive reinforcing-uncertainty effect: individuals repeat a behavior more if its incentive is uncertain than if it is certain, even when the certain incentive is fi…

  • Reduction of Endogenous Melatonin Accelerates Cognitive Decline in Mice in a Simulated Occupational Formaldehyde Exposure Environment

    Open Access•Yufei Mei, Chunli Duan et al.•ARTICLE•International Journal of…•2016

    Individuals afflicted with occupational formaldehyde (FA) exposure often suffer from abnormal behaviors such as aggression, depression, anxiety, sleep disorders, and in particular, cognitive impairments. Coincidentally, clinical patients with melatonin (MT) deficiency also complain of cognitive problems associated with the above mental disorders. Whether and how FA affects endogenous MT metabolism and induces cognitive decline need to be elucidat…

  • The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit

    Luxi Shen, Ayelet Fishbach et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 6•References: 80

    Can a reward of an uncertain magnitude be more motivating than a reward of a certain magnitude? This research documents the motivating-uncertainty effect and specifies when this effect occurs. People invest more effort, time, and money to qualify for an uncertain reward (e.g., a 50% chance at $2 and a 50% chance at $1) than a certain reward of a higher expected value (e.g., a 100% chance at $2). This effect arises only when people focus on the pr…

  • The art and science of guessing

    Luxi Shen, Christopher K Hsee et al.•ARTICLE•Emotion•2011

    This research examined how one affectively reacts to others' guesses at a value one cares about, such as one's income. Conventional wisdom suggests that people will feel happier upon receiving more favorable guesses (e.g., higher income) than less favorable guesses. We found the opposite pattern. We propose a model to explain the effect and identify its boundaries and report experimental evidence for the model. This research enriches existing lit…

  • Overpredicting and Underprofiting in Pricing Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Behavioral Decision…•2011•Cited by: 3•References: 5

    This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…

  • The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit

    Luxi Shen, Ayelet Fishbach et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 6•References: 80

    Can a reward of an uncertain magnitude be more motivating than a reward of a certain magnitude? This research documents the motivating-uncertainty effect and specifies when this effect occurs. People invest more effort, time, and money to qualify for an uncertain reward (e.g., a 50% chance at $2 and a 50% chance at $1) than a certain reward of a higher expected value (e.g., a 100% chance at $2). This effect arises only when people focus on the pr…

  • Overpredicting and Underprofiting in Pricing Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Behavioral Decision…•2011•Cited by: 3•References: 5

    This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…

  • The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 68

    This research studies repetition decisions—namely, whether to repeat a behavior (e.g., a purchase) after receiving an incentive (e.g., a discount). Can uncertainty drive repetition? Four experiments, all involving real consequences for each individual participant, document a counterintuitive reinforcing-uncertainty effect: individuals repeat a behavior more if its incentive is uncertain than if it is certain, even when the certain incentive is fi…

  • The art and science of guessing

    Luxi Shen, Christopher K Hsee et al.•ARTICLE•Emotion•2011

    This research examined how one affectively reacts to others' guesses at a value one cares about, such as one's income. Conventional wisdom suggests that people will feel happier upon receiving more favorable guesses (e.g., higher income) than less favorable guesses. We found the opposite pattern. We propose a model to explain the effect and identify its boundaries and report experimental evidence for the model. This research enriches existing lit…

  • Overpredicting and Underprofiting in Pricing Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Behavioral Decision…•2011•Cited by: 3•References: 5

    This research examines sellers' price‐setting behavior and discovers a naturally occurring mismatch between sellers and buyers: Sellers who make a price decision often consider alternative prices and engage in the joint evaluation mode, whereas buyers who make a purchase decision see only the finally set price and are in the single evaluation mode. This mismatch in evaluation modes leads sellers to overpredict buyers' price sensitivity and underp…

  • The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit

    Luxi Shen, Ayelet Fishbach et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 6•References: 80

    Can a reward of an uncertain magnitude be more motivating than a reward of a certain magnitude? This research documents the motivating-uncertainty effect and specifies when this effect occurs. People invest more effort, time, and money to qualify for an uncertain reward (e.g., a 50% chance at $2 and a 50% chance at $1) than a certain reward of a higher expected value (e.g., a 100% chance at $2). This effect arises only when people focus on the pr…

  • Reduction of Endogenous Melatonin Accelerates Cognitive Decline in Mice in a Simulated Occupational Formaldehyde Exposure Environment

    Open Access•Yufei Mei, Chunli Duan et al.•ARTICLE•International Journal of…•2016

    Individuals afflicted with occupational formaldehyde (FA) exposure often suffer from abnormal behaviors such as aggression, depression, anxiety, sleep disorders, and in particular, cognitive impairments. Coincidentally, clinical patients with melatonin (MT) deficiency also complain of cognitive problems associated with the above mental disorders. Whether and how FA affects endogenous MT metabolism and induces cognitive decline need to be elucidat…

  • The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

    Open Access•Luxi Shen, Christopher K Hsee et al.•ARTICLE•Journal of Consumer Research•2019•Cited by: 2•References: 68

    This research studies repetition decisions—namely, whether to repeat a behavior (e.g., a purchase) after receiving an incentive (e.g., a discount). Can uncertainty drive repetition? Four experiments, all involving real consequences for each individual participant, document a counterintuitive reinforcing-uncertainty effect: individuals repeat a behavior more if its incentive is uncertain than if it is certain, even when the certain incentive is fi…

Computer Science (4 works) · Decision-Making and Behavioral Economics (3 works) · Economics (3 works) · Experimental Behavioral Economics Studies (3 works) · Microeconomics (3 works) · Psychology (3 works) · Economic and Environmental Valuation (2 works) · Incentive (2 works) · Value (mathematics) (2 works) · Action Observation and Synchronization (1 works)

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