Yajin Wang
Biographic Data
| ID | 3793418 |
|---|---|
| NAME | Yajin Wang |
| GIVEN NAMES | Yajin |
| FAMILY NAME | Wang |
| SIGNATURE | WANG Y |
| AFFILIATIONS | assistant professor of marketing at the Robert H. Smith School of Business, University of Maryland, College Park, MD 20742, USA |
| ORCID | 0000-0003-3712-8713 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 30 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
L'Art Pour l'Art
When consumers shop in luxury boutiques, high-end shopping malls, and even online, they increasingly encounter luxury products alongside immersive art displays. Exploring this novel phenomenon with both field studies and lab experiments, the current research shows that experiencing art reduces consumer desire for luxury goods. Three boundary conditions have been identified. The effect does not materialize in contexts in which the work of art is n…
Not Too Far to Help
Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead to increased donations toward distant beneficiaries. This article proposes that residential mobility (vs. stability) leads consumers to have a stronger global identity, whereby they see themselves as world ci…
Conspicuous Consumption, Relationships, and Rivals
Past research shows that luxury products can function to boost self-esteem, express identity, and signal status. We propose that luxury products also have important signaling functions in relationships. Whereas men use conspicuous luxury products to attract mates, women use such products to deter female rivals. Drawing on both evolutionary and cultural perspectives, five experiments investigated how women's luxury products function as a signaling…
Conspicuous Consumption, Relationships, and Rivals
Past research shows that luxury products can function to boost self-esteem, express identity, and signal status. We propose that luxury products also have important signaling functions in relationships. Whereas men use conspicuous luxury products to attract mates, women use such products to deter female rivals. Drawing on both evolutionary and cultural perspectives, five experiments investigated how women's luxury products function as a signaling…
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
Not Too Far to Help
Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead to increased donations toward distant beneficiaries. This article proposes that residential mobility (vs. stability) leads consumers to have a stronger global identity, whereby they see themselves as world ci…
Conspicuous Consumption, Relationships, and Rivals
Past research shows that luxury products can function to boost self-esteem, express identity, and signal status. We propose that luxury products also have important signaling functions in relationships. Whereas men use conspicuous luxury products to attract mates, women use such products to deter female rivals. Drawing on both evolutionary and cultural perspectives, five experiments investigated how women's luxury products function as a signaling…
Not Too Far to Help
Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead to increased donations toward distant beneficiaries. This article proposes that residential mobility (vs. stability) leads consumers to have a stronger global identity, whereby they see themselves as world ci…
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
L'Art Pour l'Art
When consumers shop in luxury boutiques, high-end shopping malls, and even online, they increasingly encounter luxury products alongside immersive art displays. Exploring this novel phenomenon with both field studies and lab experiments, the current research shows that experiencing art reduces consumer desire for luxury goods. Three boundary conditions have been identified. The effect does not materialize in contexts in which the work of art is n…
Business (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Advertising (3 works) · Marketing (3 works) · Aesthetics (2 works) · Art (2 works) · Computer Science (2 works) · Consumption (sociology) (2 works) · Evolutionary Psychology and Human Behavior (2 works) · Identity (music) (2 works)