Taiyang Zhao
Biographic Data
| ID | 3794185 |
|---|---|
| NAME | Taiyang Zhao |
| GIVEN NAMES | Taiyang |
| FAMILY NAME | Zhao |
| SIGNATURE | ZHAO T |
| AFFILIATIONS | Jilin University |
| ORCID | 0000-0002-1457-6700 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Mask On, Barriers Off
Against the backdrop of the COVID-19 pandemic, wearing a mask not only serves a functional purpose in reducing the spread of the virus but also carries a symbolic value of social responsibility. There may be cultural differences in people's understanding of such symbolic value. Results from three experimental studies have shown that wearing a medical mask increases other people's willingness to have interpersonal contact with the mask-wearer. Thi…
Escape from self
Introduction: Considering the theory of self-escape, this research systematically investigates the effect of stress on consumers' preference for experiences vs. material possessions. Methods: We conducted one survey and two experiments to demonstrate the effect of stress on individuals' relative preference for experiential vs. material consumption and its psychological mechanism. Results: The findings of the three studies revealed that stress inc…
Effect of Regulatory Focus on Food Variety-Seeking Behavior of Chinese Tourists
While limited attention has been paid to personality traits that influence tourists’ variety-seeking behavior with respect to food, evidence shows that Chinese people choose less variety than their counterparts in Western countries. We propose that regulatory focus influences consumers’ food variety-seeking behavior. Building on the theoretical alignment between regulatory focus, food neophobia, and food variety-seeking tendency, this research ex…
How Does the Covid-19 Pandemic Affect People’s Willingness to Pay for Health in the Short and Long Term? A Longitudinal Study during and after the Covid-19 Pandemic in China
The COVID-19 pandemic has posed a substantial threat to people's lives and aroused health concerns. This study aims at exploring the following questions. First, how does the COVID-19 pandemic affect people's willingness to pay for health (WPH) in the short and long term? Second, what is the psychological mechanism underlying such an effect? Finally, what are the boundary conditions for this effect? To answer these questions, we conducted three lo…
Conformity Consumer Behavior and External Threats
Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one's own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavi…
The Impact of Covid-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China
Objectives: During public health emergencies, people often scramble to buy scarce goods, which may lead to panic behavior and cause serious negative impacts on public health management. Due to the absence of relevant research, the internal logic of this phenomenon is not clear. This study explored whether and why public health emergencies such as the COVID-19 pandemic stimulate consumers' preference for scarce products. Methods: Applying the ques…
Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of Covid-19 in China
How to overcome informational conformity consumer behavior when faced with threats of death is a social problem in response to COVID-19. This research is based on the terror management theory, the need to belong theory and the materialism theory. It uses a theoretical model to determine the relationships between threats of death and informational conformity consumer behavior. From 1453 samples collected during outbreak of COVID-19 in China, we us…
How Does a Public Health Emergency Motivate People’s Impulsive Consumption? An Empirical Study during the Covid-19 Outbreak in China
Impulsive consumption is a typical behavior that people often present during public health emergencies, which usually leads to negative outcomes. This study investigates how public health emergencies, such as COVID-19, affect people's impulsive consumption behavior. Data from 1548 individuals in China during the COVID-19 outbreak was collected. The sample covered 297 prefecture-level cities in 31 provincial administrative regions. The research me…
The influence of the perceived status change on status consumption
摘要
Conformity Consumer Behavior and External Threats
Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one's own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavi…
The influence of the perceived status change on status consumption
摘要
The Impact of Covid-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China
Objectives: During public health emergencies, people often scramble to buy scarce goods, which may lead to panic behavior and cause serious negative impacts on public health management. Due to the absence of relevant research, the internal logic of this phenomenon is not clear. This study explored whether and why public health emergencies such as the COVID-19 pandemic stimulate consumers' preference for scarce products. Methods: Applying the ques…
Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of Covid-19 in China
How to overcome informational conformity consumer behavior when faced with threats of death is a social problem in response to COVID-19. This research is based on the terror management theory, the need to belong theory and the materialism theory. It uses a theoretical model to determine the relationships between threats of death and informational conformity consumer behavior. From 1453 samples collected during outbreak of COVID-19 in China, we us…
How Does a Public Health Emergency Motivate People’s Impulsive Consumption? An Empirical Study during the Covid-19 Outbreak in China
Impulsive consumption is a typical behavior that people often present during public health emergencies, which usually leads to negative outcomes. This study investigates how public health emergencies, such as COVID-19, affect people's impulsive consumption behavior. Data from 1548 individuals in China during the COVID-19 outbreak was collected. The sample covered 297 prefecture-level cities in 31 provincial administrative regions. The research me…
Conformity Consumer Behavior and External Threats
Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one's own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavi…
How Does the Covid-19 Pandemic Affect People’s Willingness to Pay for Health in the Short and Long Term? A Longitudinal Study during and after the Covid-19 Pandemic in China
The COVID-19 pandemic has posed a substantial threat to people's lives and aroused health concerns. This study aims at exploring the following questions. First, how does the COVID-19 pandemic affect people's willingness to pay for health (WPH) in the short and long term? Second, what is the psychological mechanism underlying such an effect? Finally, what are the boundary conditions for this effect? To answer these questions, we conducted three lo…
Escape from self
Introduction: Considering the theory of self-escape, this research systematically investigates the effect of stress on consumers' preference for experiences vs. material possessions. Methods: We conducted one survey and two experiments to demonstrate the effect of stress on individuals' relative preference for experiential vs. material consumption and its psychological mechanism. Results: The findings of the three studies revealed that stress inc…
Effect of Regulatory Focus on Food Variety-Seeking Behavior of Chinese Tourists
While limited attention has been paid to personality traits that influence tourists’ variety-seeking behavior with respect to food, evidence shows that Chinese people choose less variety than their counterparts in Western countries. We propose that regulatory focus influences consumers’ food variety-seeking behavior. Building on the theoretical alignment between regulatory focus, food neophobia, and food variety-seeking tendency, this research ex…
Mask On, Barriers Off
Against the backdrop of the COVID-19 pandemic, wearing a mask not only serves a functional purpose in reducing the spread of the virus but also carries a symbolic value of social responsibility. There may be cultural differences in people's understanding of such symbolic value. Results from three experimental studies have shown that wearing a medical mask increases other people's willingness to have interpersonal contact with the mask-wearer. Thi…
Psychology (9 works) · Sociology (8 works) · Social Psychology (6 works) · Death Anxiety and Social Exclusion (5 works) · Medicine (5 works) · Pandemic (4 works) · Political science (4 works) · Business (3 works) · China (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works)