Amal Sankar
Biographic Data
| ID | 3797124 |
|---|---|
| NAME | Amal Sankar |
| GIVEN NAMES | Amal |
| FAMILY NAME | Sankar |
| SIGNATURE | SANKAR A |
| AFFILIATIONS | Indian Institute of Technology Bombay |
| ORCID | 0000-0002-7661-2287 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Deciphering Two-minute Magic
This article discusses how men, women and children have been represented in Maggi television advertisements aired at different periods in India. The analysis attempts to interpret the similarities and differences in representation and symbolisation of different characters, elements and acts at different periods. As per the analysis, Maggi was hiding its industrial food characteristics behind some of the explicit representations rooted in Brahmani…
Creation of Indian-Chinese cuisine
This paper discusses two aspects of Chinese food served in India, based on data collected from fieldwork in Dharavi, Mumbai along with the data gathered from online restaurant reviews, food ordering portals, and blogs. First it discusses different forms of Indianizations in Chinese food served in India. Second part discusses how Chineseness is created through exhibits in and out of the restaurants, and how it communicates ‘Chinese’ in the menu th…
No prominent works on this page.
Creation of Indian-Chinese cuisine
This paper discusses two aspects of Chinese food served in India, based on data collected from fieldwork in Dharavi, Mumbai along with the data gathered from online restaurant reviews, food ordering portals, and blogs. First it discusses different forms of Indianizations in Chinese food served in India. Second part discusses how Chineseness is created through exhibits in and out of the restaurants, and how it communicates ‘Chinese’ in the menu th…
Deciphering Two-minute Magic
This article discusses how men, women and children have been represented in Maggi television advertisements aired at different periods in India. The analysis attempts to interpret the similarities and differences in representation and symbolisation of different characters, elements and acts at different periods. As per the analysis, Maggi was hiding its industrial food characteristics behind some of the explicit representations rooted in Brahmani…
Advertising (2 works) · Business (2 works) · Culinary Culture and Tourism (2 works) · Anthropological Studies and Insights (1 work) · Asian Culture and Media Studies (1 work) · Caste (1 work) · China (1 work) · Geography (1 work) · History (1 work) · Law (1 work)