D Matthew Godfrey
Biographic Data
| ID | 381501 |
|---|---|
| NAME | D Matthew Godfrey |
| GIVEN NAMES | D Matthew |
| FAMILY NAME | Godfrey |
| SIGNATURE | GODFREY D M |
| AFFILIATIONS | University of Massachusetts Amherst Assistant professor of marketing, Isenberg School of Management, , Amherst, MA 01003 |
| ORCID | 0000-0002-5977-4639 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Brand Faith
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Repair, Consumption, and Sustainability
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consumers repair the objects they use. The analysis examines how conflicting and complementary practice elements can lead to object replacement and disposal or, alternatively, facilitate object repair an…
Repair, Consumption, and Sustainability
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consumers repair the objects they use. The analysis examines how conflicting and complementary practice elements can lead to object replacement and disposal or, alternatively, facilitate object repair an…
Repair, Consumption, and Sustainability
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how consumers repair the objects they use. The analysis examines how conflicting and complementary practice elements can lead to object replacement and disposal or, alternatively, facilitate object repair an…
Brand Faith
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Affect (linguistics) (1 work) · Brand relationship (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work) · Consumption (sociology) (1 work) · Environmental Sustainability in Business (1 work) · Existentialism (1 work) · Faith (1 work) · Food Waste Reduction and Sustainability (1 work)