Jennifer Gerard Ball
Biographic Data
| ID | 3815921 |
|---|---|
| NAME | Jennifer Gerard Ball |
| GIVEN NAMES | Jennifer Gerard |
| FAMILY NAME | Ball |
| SIGNATURE | BALL J G |
| AFFILIATIONS | Temple University |
| ORCID | 0000-0001-8191-9374 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Narrative engagement with direct-to-consumer advertising
Direct-to-consumer (DTC) prescription drug advertising has been debated regarding the depiction and consumer perception of a ‘fair balance’ between drug benefits and risks. One possible source of inequity between benefit and risk information overlooked is narrative communication. Through qualitative semi-structured interviews (n = 30) with three consumer groups, this research assesses relative attention to and evaluation of narrative versus non-n…
Unintended Consequences of Warmth Appeals
This study examined the conditions under which warmth advertising appeals can render unintended negative effects on perceived brand competence and product quality. Study 1 demonstrated that a warmth advertising appeal reduced perceived competence of the brand compared to a non-warmth appeal when the brand belongs to a product category associated with strength rather than gentleness, and this attenuated competence of the brand led to decreased pro…
Mental Health Literacy Affects Mental Health Attitude
Objectives: In the current study, we aimed to compare the levels of and factors associated with mental health attitude between males and females. Of particular interest was ascertaining the degree to which mental health literacy was related to mental health attitude and whether this relationship would vary by gender. Methods: A total of 732 participants aged 18 years or more were recruited from attendees at the 2016 Minnesota State Fair. We used …
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Mental Health Literacy Affects Mental Health Attitude
Objectives: In the current study, we aimed to compare the levels of and factors associated with mental health attitude between males and females. Of particular interest was ascertaining the degree to which mental health literacy was related to mental health attitude and whether this relationship would vary by gender. Methods: A total of 732 participants aged 18 years or more were recruited from attendees at the 2016 Minnesota State Fair. We used …
Unintended Consequences of Warmth Appeals
This study examined the conditions under which warmth advertising appeals can render unintended negative effects on perceived brand competence and product quality. Study 1 demonstrated that a warmth advertising appeal reduced perceived competence of the brand compared to a non-warmth appeal when the brand belongs to a product category associated with strength rather than gentleness, and this attenuated competence of the brand led to decreased pro…
Narrative engagement with direct-to-consumer advertising
Direct-to-consumer (DTC) prescription drug advertising has been debated regarding the depiction and consumer perception of a ‘fair balance’ between drug benefits and risks. One possible source of inequity between benefit and risk information overlooked is narrative communication. Through qualitative semi-structured interviews (n = 30) with three consumer groups, this research assesses relative attention to and evaluation of narrative versus non-n…
Consumer Behavior in Brand Consumption and Identification (2 works) · Psychology (2 works) · Adolescent Sexual and Reproductive Health (1 work) · Advertising (1 work) · Appeal (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Clinical Psychology (1 work) · Clinical Psychology (1 work) · Competence (human resources) (1 work)