Hye‐jin Paek
Biographic Data
| ID | 3815922 |
|---|---|
| NAME | Hye‐jin Paek |
| GIVEN NAMES | Hye‐jin |
| FAMILY NAME | Paek |
| SIGNATURE | PAEK H J |
| AFFILIATIONS | Hanyang University |
| ORCID | 0000-0001-8415-5541 |
| VERIFIED | Yes |
| TOTAL WORKS | 34 |
| TOTAL CITATIONS | 126 |
| AUTHOR COUNT | 34 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
Mechanisms of anti-drug campaign effectiveness: Roles of perceived message sensation value and two dimensions of sensation seeking tendency
Mechanisms of Climate Change Media Effects: Roles of Risk Perception, Negative Emotion, and Efficacy Beliefs
In the context of climate change communication, this study explores the process through which exposure to media messages about a risk leads to recommended behavioral intentions. We propose a model of this process based on the Extended Parallel Process Model (EPPM) and the Risk Perception Attitude (RPA) framework. Our model analyzes how risk perception, negative emotion, and efficacy beliefs mediate and moderate the effects of media messages on pe…
Situational and Individual Risk Factors for Cybercrime Victimization in a Cross-national Context
Routine Activity Theory (RAT) and the general theory of crime have been widely employed to understand cybercrime victimization. However, there is a need to integrate these theoretical frameworks to better understand victimization from a cross-national perspective. A web-based survey was conducted among participants aged 15 to 25 years from the U.S., Finland, Spain, and South Korea. Factors related to RAT were associated with increased victimizati…
Message framing and trust as moderated mediating mechanisms for effective government response to uncertain risk messages
This study explores moderating and mediating mechanisms that determine the effectiveness of government responses to media messages about a risk. Focusing on the risk of radiation-contaminated water originating from Japan, it investigates how uncertainty, gain and loss frames, and trust affect the risk communication process. A survey experiment tested the extent to which media messages about a risk in conjunction with government responses to those…
Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the Covid-19 pandemic
Background: South Korea was one of the first countries to experience a large outbreak of COVID-19. Early on, public health authorities recommended mask wearing as one of the main preventive measures against the virus. Compared to people in other countries, most South Koreans were willing to follow this recommendation. However, during the early stages of the pandemic, panic buying and vendor hoarding led to a nationwide mask shortage. The problem …
Cyberharassment Victimization on Three Continents: An Integrative Approach
This article introduces and applies an integrative model of cyberharassment victimization. The model combines routine activity theory (RAT), the general theory of crime (GTC), and the personal resources approach to analyze risk factors for victimization while acknowledging the protective role of a sense of mastery. Survey respondents were aged 15 to 25 years ( N = 4816) from the U.S., Finland, Spain, and South Korea. Logistic regression models we…
Information Communication Technologies (ICTs), Crisis Communication Principles and the Covid-19 Response in South Korea
This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health …
The role of online group norms and social identity in youth problem gambling
The Internet and technologies have increased gambling opportunities globally, normalizing gambling among young individuals. Youth are active Internet users and susceptible to group norms, but little is known about group behavior and norms in online interaction. This study examined if following perceived majority opinions about gambling content (i.e., gambling norms) in online interaction is associated with youth problem gambling. Participants wer…
Online identities and social influence in social media gambling exposure: A four-country study on young people
Social media tends to gather users around social cliques consisting of similar-minded individuals and shared identities. These online group processes can have significant influence on user behavior, which is alarming when considering risky behaviors such as gambling. This study examined how online clique involvement predicts young people’s interest in gambling content and following observed group norms on social media. Survey respondents were 15–…
Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland
Problem gambling among young people is an emerging trend globally. The online environment in particular offers various possibilities for gambling engagement. This is the first cross-national survey study using the social ecological model to analyze problem gambling, especially in the online context. The study aimed to analyze how different social ecological spheres explain problem gambling. Participants were young people aged 15-25 in the United …
The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study
Psychological distress is an important factor in understanding how loneliness and sense of mastery relate to gambling
The role of impulsivity, social relations online and offline, and compulsive Internet use in cyberaggression: A four-country study
Cyberaggression is a harmful behavior, but cross-national studies on cyberaggression including relations among its individual and social predictors are limited. This study aimed to discover the direct and indirect relations among individual and social predictors of cyberaggression in socio-demographically balanced survey data set of 4816 15–25-year-old participants from Finland ( n = 1200, 50.0% female), South Korea ( n = 1192, 50.34% female), Sp…
Online dating applications and risk of youth victimization: A lifestyle exposure perspective
Based on lifestyle exposure theory (LET), this study examined online dating application (ODA) use and victimization experiences among adolescents using large cross‐national samples of Finnish, American, Spanish, and South Korean young people between ages 15 and 18. According to logistic regression analyses in two substudies, ODA use was associated with more likely victimization to online harassment, online sexual harassment, and other cybercrimes…
Communicating Uncertainties during the Covid-19 Outbreak
With specific references to South Korea's response to the COVID-19 pandemic, this commentary discusses insights and problems related to the issue of how to communicate uncertainties about health risks to affected publics. First, we discuss examples of uncertainties relating to deficiencies of knowledge and divergent views among experts. Next, we summarize key findings on effective communication about uncertainty, and we suggest possible future di…
Online Relationships and Social Media Interaction in Youth Problem Gambling: A Four-Country Study
The objective of this study was to examine if belonging to online communities and social media identity bubbles predict youth problem gambling. An online survey was administered to 15-25-year-old participants in the United States ( N = 1212), South Korea ( N = 1192), Spain ( N = 1212), and Finland ( N = 1200). The survey measured two dimensions of online behavior: perceived sense of belonging to an online community and involvement in social media…
Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE)
SHaPE contributes to existing family planning research and intervention because it is theory- and evidence-based, and it employs integrated marketing communications and entertainment-education approaches with key messages that are tailored to audiences within unique cultures. But even within a country, a nationwide campaign with uniform messages is neither possible nor desirable due to different cultures, norms, and languages across regions. Last…
Assessment of a Healthy Corner Store Program (FIT Store) in Low-Income, Urban, and Ethnically Diverse Neighborhoods in Michigan
This study evaluated a community-based and social marketing healthy corner store program (FIT store) to improve the affordability and availability of healthy foods in low-income, urban, and ethnically diverse neighborhoods in Michigan. The Nutrition Environment Measures Survey in Stores data were analyzed for the FIT (N = 4) stores. Two cross-sectional surveys were conducted among the FIT store customers before (N = 401) and after (N = 318) the i…
How newspapers represent environmental risk: The case of carcinogenic hazards in South Korea
This study pursues the following aims: to examine how news stories use frames, emotions, and uncertainty to present environmental risk information; to identify which aspects of risk issues they highlight; and to analyze how these stories’ representations of risk and uncertainty might differ according to the sources they use. Content analysis of 641 news stories in South Korea over the last decade yields three findings: (1) reassurance was the mos…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Newspaper Portrayals of Child Abuse: Frequency of Coverage and Frames of the Issue
For several years, child welfare advocates have claimed that the U.S. news media misrepresent child abuse and fail to highlight its societal dimensions. To investigate the accuracy of this diagnosis, the following study examines findings of a content analysis of child abuse coverage in major national and urban U.S. newspapers from 2000 to 2008. First, we determine how frequently newspapers covered the different types of child abuse. Second, we an…
Junk Food Consumption and Screen Time: Association With Childhood Adiposity
The low achievement of physical activity and screen time recommendations and high prevalence of overweight/obesity in this mostly minority, low socioeconomic status population indicates a potential focus for intervention
Project FIT: Rationale, design and baseline characteristics of a school- and community-based intervention to address physical activity and healthy eating among low-income elementary school children
ClinicalTrials.gov NCT01385046
Theories into practice: A content analysis of anti‐smoking websites
Purpose This study aims to examine the extent to which anti‐smoking websites use intervention strategies that have been informed by four prominent theories of health‐related behavior change: the health belief model, the theory of reasoned action/theory of planned behavior, the transtheoretical model, and social cognitive theory. Design/methodology/approach Content analysis was applied to 67 unique and independent anti‐smoking websites to determin…
Examination of Gender-role Portrayals in Television Advertising across Seven Countries
Examination of Media Channels and Types as Health Information Sources for Adolescents: Comparisons for Black/White, Male/Female, Urban/Rural
Using Primary Socialization Theory, this survey of 452 young people indicates their most reported health learning is from television, followed by radio, print, Internet, and social networking media. Findings suggest middle school students do not differentiate among advertising, entertainment, and news content when evaluating information. Television, radio, and the Internet were more important health information sources for African American young …
Examination of Gender-role Portrayals in Television Advertising across Seven Countries
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Critics suggest that contemporary consumer culture creates overworked and overshopped consumers who no longer engage in civic life. The authors challenge this conventional criticism against consumption within an individualistic lifestyle and argue instead that consumers who are “downshifting” do engage in civic life. In particular, this research examines downshifting attitudes among members of freecycle.org, a grassroots “gift economy” community.…
Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine
Newspaper Portrayals of Child Abuse: Frequency of Coverage and Frames of the Issue
For several years, child welfare advocates have claimed that the U.S. news media misrepresent child abuse and fail to highlight its societal dimensions. To investigate the accuracy of this diagnosis, the following study examines findings of a content analysis of child abuse coverage in major national and urban U.S. newspapers from 2000 to 2008. First, we determine how frequently newspapers covered the different types of child abuse. Second, we an…
Media Dissociation, Internet Use, and Antiwar Political Participation: A Case Study of Political Dissent and Action Against the War in Iraq
Media are thought to exert social control over dissenters by discouraging political expression and oppositional activities during periods of conflict. With the rise of the Internet, however, people play an increasingly active role in their media interactions, potentially reducing this media influence and increasing dissenters' likelihood of speaking out and taking action. To understand what spurs some dissenters to become politically active, we c…
Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclos…
Theories into practice: A content analysis of anti‐smoking websites
Purpose This study aims to examine the extent to which anti‐smoking websites use intervention strategies that have been informed by four prominent theories of health‐related behavior change: the health belief model, the theory of reasoned action/theory of planned behavior, the transtheoretical model, and social cognitive theory. Design/methodology/approach Content analysis was applied to 67 unique and independent anti‐smoking websites to determin…
Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China
This study aims to demonstrate that advertisements and the types of media content related to consumption and/or originated from the West play a significant role in shaping consumerist orientations among China's urban residents. More specifically, it examines how the acceptance of 2 newly emerged consumerist values-quality consumption and innovative consumption-is related to exposure to advertisements and media. By analyzing data from large-scale …
Examination of Media Channels and Types as Health Information Sources for Adolescents: Comparisons for Black/White, Male/Female, Urban/Rural
Using Primary Socialization Theory, this survey of 452 young people indicates their most reported health learning is from television, followed by radio, print, Internet, and social networking media. Findings suggest middle school students do not differentiate among advertising, entertainment, and news content when evaluating information. Television, radio, and the Internet were more important health information sources for African American young …
Online dating applications and risk of youth victimization: A lifestyle exposure perspective
Based on lifestyle exposure theory (LET), this study examined online dating application (ODA) use and victimization experiences among adolescents using large cross‐national samples of Finnish, American, Spanish, and South Korean young people between ages 15 and 18. According to logistic regression analyses in two substudies, ODA use was associated with more likely victimization to online harassment, online sexual harassment, and other cybercrimes…
How newspapers represent environmental risk: The case of carcinogenic hazards in South Korea
This study pursues the following aims: to examine how news stories use frames, emotions, and uncertainty to present environmental risk information; to identify which aspects of risk issues they highlight; and to analyze how these stories’ representations of risk and uncertainty might differ according to the sources they use. Content analysis of 641 news stories in South Korea over the last decade yields three findings: (1) reassurance was the mos…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Message framing and trust as moderated mediating mechanisms for effective government response to uncertain risk messages
This study explores moderating and mediating mechanisms that determine the effectiveness of government responses to media messages about a risk. Focusing on the risk of radiation-contaminated water originating from Japan, it investigates how uncertainty, gain and loss frames, and trust affect the risk communication process. A survey experiment tested the extent to which media messages about a risk in conjunction with government responses to those…
"Racial Ideology, Model Minorities, and the "Not-So-Silent Partner: Stereotyping of Asian Americans in U.S. Magazine Advertising
As one of the most visible and powerful media institutions of U.S. popular culture, advertising plays a central role in conveying and disseminating a dominant racial ideology. After establishing an analytical framework based on the relationship between racial ideology and stereotypes of Asian Americans, this study investigates how Asian Americans are represented in American news magazines advertising and how racial ideology is embedded within tho…
Spreading Global Consumerism: Effects of Mass Media and Advertising on Consumerist Values in China
This study aims to demonstrate that advertisements and the types of media content related to consumption and/or originated from the West play a significant role in shaping consumerist orientations among China's urban residents. More specifically, it examines how the acceptance of 2 newly emerged consumerist values-quality consumption and innovative consumption-is related to exposure to advertisements and media. By analyzing data from large-scale …
Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine
Media Dissociation, Internet Use, and Antiwar Political Participation: A Case Study of Political Dissent and Action Against the War in Iraq
Media are thought to exert social control over dissenters by discouraging political expression and oppositional activities during periods of conflict. With the rise of the Internet, however, people play an increasingly active role in their media interactions, potentially reducing this media influence and increasing dissenters' likelihood of speaking out and taking action. To understand what spurs some dissenters to become politically active, we c…
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Critics suggest that contemporary consumer culture creates overworked and overshopped consumers who no longer engage in civic life. The authors challenge this conventional criticism against consumption within an individualistic lifestyle and argue instead that consumers who are “downshifting” do engage in civic life. In particular, this research examines downshifting attitudes among members of freecycle.org, a grassroots “gift economy” community.…
Mechanisms Through Which Adolescents Attend and Respond to Antismoking Media Campaigns
Journal Article Mechanisms Through Which Adolescents Attend and Respond to Antismoking Media Campaigns Get access Hye-Jin Paek Hye-Jin Paek 1Department of Advertising & Public Relations, Grady College of Journalism & Mass Communication, University of Georgia, Athens, GA 30602-3018 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 58, Issue 1, March 2008, Pages 84–105, https://doi.org/10.1111…
Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea
Purpose This study aims to examine the content of health promotional web sites in two culturally distinct countries, the USA and South Korea, by investigating the level of interactivity and types of advertising appeals presented on antismoking web sites. Design/methodology/approach Antismoking web sites in the two countries were collected through the three major search engines (msn, Yahoo and Google) using relevant keywords. The final sample cont…
Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking
Journal Article Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking Get access Hye-Jin Paek Hye-Jin Paek 1College of Communication Arts & Sciences, Michigan State University, East Lansing, MI 48824 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 59, Issue 3, September 2009, Pages 434–455, https://do…
Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure
Video news releases (VNRs) have been criticized when they are used within a newscast without source disclosure because they violate ethical codes related to transparency and consumers' “right to be informed” by whom they are being persuaded. In an experiment, we show how increased persuasion knowledge about VNRs is positively related to beliefs in news commercialization, beliefs in VNR inappropriateness without disclosure, and support for disclos…
Examination of Gender-role Portrayals in Television Advertising across Seven Countries
Examination of Media Channels and Types as Health Information Sources for Adolescents: Comparisons for Black/White, Male/Female, Urban/Rural
Using Primary Socialization Theory, this survey of 452 young people indicates their most reported health learning is from television, followed by radio, print, Internet, and social networking media. Findings suggest middle school students do not differentiate among advertising, entertainment, and news content when evaluating information. Television, radio, and the Internet were more important health information sources for African American young …
Project FIT: Rationale, design and baseline characteristics of a school- and community-based intervention to address physical activity and healthy eating among low-income elementary school children
ClinicalTrials.gov NCT01385046
Theories into practice: A content analysis of anti‐smoking websites
Purpose This study aims to examine the extent to which anti‐smoking websites use intervention strategies that have been informed by four prominent theories of health‐related behavior change: the health belief model, the theory of reasoned action/theory of planned behavior, the transtheoretical model, and social cognitive theory. Design/methodology/approach Content analysis was applied to 67 unique and independent anti‐smoking websites to determin…
Junk Food Consumption and Screen Time: Association With Childhood Adiposity
The low achievement of physical activity and screen time recommendations and high prevalence of overweight/obesity in this mostly minority, low socioeconomic status population indicates a potential focus for intervention
Newspaper Portrayals of Child Abuse: Frequency of Coverage and Frames of the Issue
For several years, child welfare advocates have claimed that the U.S. news media misrepresent child abuse and fail to highlight its societal dimensions. To investigate the accuracy of this diagnosis, the following study examines findings of a content analysis of child abuse coverage in major national and urban U.S. newspapers from 2000 to 2008. First, we determine how frequently newspapers covered the different types of child abuse. Second, we an…
Assessment of a Healthy Corner Store Program (FIT Store) in Low-Income, Urban, and Ethnically Diverse Neighborhoods in Michigan
This study evaluated a community-based and social marketing healthy corner store program (FIT store) to improve the affordability and availability of healthy foods in low-income, urban, and ethnically diverse neighborhoods in Michigan. The Nutrition Environment Measures Survey in Stores data were analyzed for the FIT (N = 4) stores. Two cross-sectional surveys were conducted among the FIT store customers before (N = 401) and after (N = 318) the i…
How newspapers represent environmental risk: The case of carcinogenic hazards in South Korea
This study pursues the following aims: to examine how news stories use frames, emotions, and uncertainty to present environmental risk information; to identify which aspects of risk issues they highlight; and to analyze how these stories’ representations of risk and uncertainty might differ according to the sources they use. Content analysis of 641 news stories in South Korea over the last decade yields three findings: (1) reassurance was the mos…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE)
SHaPE contributes to existing family planning research and intervention because it is theory- and evidence-based, and it employs integrated marketing communications and entertainment-education approaches with key messages that are tailored to audiences within unique cultures. But even within a country, a nationwide campaign with uniform messages is neither possible nor desirable due to different cultures, norms, and languages across regions. Last…
Communicating Uncertainties during the Covid-19 Outbreak
With specific references to South Korea's response to the COVID-19 pandemic, this commentary discusses insights and problems related to the issue of how to communicate uncertainties about health risks to affected publics. First, we discuss examples of uncertainties relating to deficiencies of knowledge and divergent views among experts. Next, we summarize key findings on effective communication about uncertainty, and we suggest possible future di…
Online Relationships and Social Media Interaction in Youth Problem Gambling: A Four-Country Study
The objective of this study was to examine if belonging to online communities and social media identity bubbles predict youth problem gambling. An online survey was administered to 15-25-year-old participants in the United States ( N = 1212), South Korea ( N = 1192), Spain ( N = 1212), and Finland ( N = 1200). The survey measured two dimensions of online behavior: perceived sense of belonging to an online community and involvement in social media…
Information Communication Technologies (ICTs), Crisis Communication Principles and the Covid-19 Response in South Korea
This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health …
The role of online group norms and social identity in youth problem gambling
The Internet and technologies have increased gambling opportunities globally, normalizing gambling among young individuals. Youth are active Internet users and susceptible to group norms, but little is known about group behavior and norms in online interaction. This study examined if following perceived majority opinions about gambling content (i.e., gambling norms) in online interaction is associated with youth problem gambling. Participants wer…
Online identities and social influence in social media gambling exposure: A four-country study on young people
Social media tends to gather users around social cliques consisting of similar-minded individuals and shared identities. These online group processes can have significant influence on user behavior, which is alarming when considering risky behaviors such as gambling. This study examined how online clique involvement predicts young people’s interest in gambling content and following observed group norms on social media. Survey respondents were 15–…
Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland
Problem gambling among young people is an emerging trend globally. The online environment in particular offers various possibilities for gambling engagement. This is the first cross-national survey study using the social ecological model to analyze problem gambling, especially in the online context. The study aimed to analyze how different social ecological spheres explain problem gambling. Participants were young people aged 15-25 in the United …
Psychology (27 works) · Political science (19 works) · Social Psychology (18 works) · Social Psychology (15 works) · Medicine (14 works) · Sociology (14 works) · Advertising (12 works) · Business (12 works) · Computer Science (12 works) · Environmental health (7 works)