Nora J Rifon
Biographic Data
| ID | 3816196 |
|---|---|
| NAME | Nora J Rifon |
| GIVEN NAMES | Nora J |
| FAMILY NAME | Rifon |
| SIGNATURE | RIFON N J |
| AFFILIATIONS | Michigan State University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Bringing older consumers onboard to online banking
Though online banking has become more pervasive in U.S. society, little research has examined how different generational cohorts perceive and use online banking. This study examines differences in online banking perceptions and intentions across three generational cohorts in the U.S.: Silent and G.I. generation (SGI) (born 1945 or earlier), older Boomers (1946–1954), and Millennials (1977–1992). Guided by the Technology Acceptance Model and Prote…
Understanding online safety behaviors
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
It Is a Match
Using celebrities for promoting products is a popular advertising strategy. The selection of celebrity endorsers is of great concern to advertisers given the large sums of money to secure their participation. To date, most academic research on celebrity endorser effectiveness has focused on endorser characteristics (e.g., source credibility) or a match between a product and the endorser (e.g., match‐up hypothesis). The study presented here introd…
Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
Your privacy is assured - of being disturbed
Privacy seals were developed to address concerns about online privacy. However, seals are widely misinterpreted by consumers as privacy protection. This research assessed how well privacy policies matched the standards promised by the seal authorities and compared the privacy protection practices of participating and non-participating sites. Privacy policy statements were interpreted as a form of persuasive communication that attempts to minimize…
Congruence Effects in Sponsorship
Corporations sponsoring causes may hope to create the appearance of "good citizenship." Using attribution theory, the authors develop and test a cognitive explanation of sponsorship effects. Results of the experiment suggest that a good fit between a company and the cause it sponsors generates consumer attributions of altruistic sponsor motives and enhances sponsor credibility and attitude toward the sponsor. Mediation analysis results indicate t…
Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
Your privacy is assured - of being disturbed
Privacy seals were developed to address concerns about online privacy. However, seals are widely misinterpreted by consumers as privacy protection. This research assessed how well privacy policies matched the standards promised by the seal authorities and compared the privacy protection practices of participating and non-participating sites. Privacy policy statements were interpreted as a form of persuasive communication that attempts to minimize…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Congruence Effects in Sponsorship
Corporations sponsoring causes may hope to create the appearance of "good citizenship." Using attribution theory, the authors develop and test a cognitive explanation of sponsorship effects. Results of the experiment suggest that a good fit between a company and the cause it sponsors generates consumer attributions of altruistic sponsor motives and enhances sponsor credibility and attitude toward the sponsor. Mediation analysis results indicate t…
Your privacy is assured - of being disturbed
Privacy seals were developed to address concerns about online privacy. However, seals are widely misinterpreted by consumers as privacy protection. This research assessed how well privacy policies matched the standards promised by the seal authorities and compared the privacy protection practices of participating and non-participating sites. Privacy policy statements were interpreted as a form of persuasive communication that attempts to minimize…
Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
It Is a Match
Using celebrities for promoting products is a popular advertising strategy. The selection of celebrity endorsers is of great concern to advertisers given the large sums of money to secure their participation. To date, most academic research on celebrity endorser effectiveness has focused on endorser characteristics (e.g., source credibility) or a match between a product and the endorser (e.g., match‐up hypothesis). The study presented here introd…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Understanding online safety behaviors
Bringing older consumers onboard to online banking
Though online banking has become more pervasive in U.S. society, little research has examined how different generational cohorts perceive and use online banking. This study examines differences in online banking perceptions and intentions across three generational cohorts in the U.S.: Silent and G.I. generation (SGI) (born 1945 or earlier), older Boomers (1946–1954), and Millennials (1977–1992). Guided by the Technology Acceptance Model and Prote…
Business (6 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Social Psychology (3 works) · Computer Science (2 works) · Congruence (geometry) (2 works) · Credibility (2 works) · Marketing (2 works)