Amy Errmann
Biographic Data
| ID | 3816375 |
|---|---|
| NAME | Amy Errmann |
| GIVEN NAMES | Amy |
| FAMILY NAME | Errmann |
| SIGNATURE | ERRMANN A |
| AFFILIATIONS | Auckland University of Technology |
| ORCID | 0000-0003-1213-0040 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Of faith and forks
Novel food technologies, such as genetic editing, cell-cultured foods, and controlled environment agriculture, offer potential solutions to global challenges like climate change and resource scarcity, yet their success depends on consumer readiness to adopt them. This research examines how cultural uncertainty avoidance and religiosity jointly shape adoption readiness for these technologies. Two studies were conducted with participants from Japan…
Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising
As demand for “quiet” luxury grows, advertisers face a strategic question: how prominently should brand markers be displayed? Across five studies (N = ∼2,000), we show that the effectiveness of brand prominence depends on consumer mindfulness. When mindfulness is low, prominent logos reinforce extrinsic status motives and increase preference for loud luxury. When mindfulness is high, subtle branding aligns with intrinsic, self-congruent motives a…
Mindful Immersion
Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated mindfulness elicitations, particularly regarding the mechanisms that might alter short-term memory retention. In the research, five studies examined how integrating elicitations of mindfulness, specifically through attention to the body, can be integrated …
Sustainable agricultural technologies of the future
The rapid increase in population and unsustainable agricultural practices has significantly damaged the environment. Our study explores how to achieve food security through environmentally friendly methods such as controlled environment agriculture (CEA), genetic editing (GE), and farming automation (FA), with an emphasis on the importance of consumer acceptance of these technologies. Analyzing data from 2138 Australians and 1760 New Zealanders, …
Mindful luxury
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Cultivating curiosity
Cultured foods have the potential to profoundly transform the food industry. However, most current research focuses on cultured meat, neglecting other cultured products and begging the question of whether different promotional approaches are suited for certain types of cultured food products than others. To bridge this knowledge gap, we carried out two studies to explore how product type (cultured meat vs. cultured fruit) and benefit type (ethica…
The lab, land, and longing
Food consumption is being reconfigured as a consequence of consumers’ ethical concerns. While preferences and tastes may be influenced by broad ethical positions, constructions of social identity also reflect shifts in food consumption. Important tools within this nexus are ‘future foods’, produced through novel technologies such as artificial intelligence or genetic editing, supporting consumers in the construction of identity markers. Through 2…
My voice, my choice’
The lesser evil
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
Fortifying wellbeing
Mindfulness and pro-environmental hotel preference
Mindfulness and pro-environmental hotel preference
Mindful luxury
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Cultivating curiosity
Cultured foods have the potential to profoundly transform the food industry. However, most current research focuses on cultured meat, neglecting other cultured products and begging the question of whether different promotional approaches are suited for certain types of cultured food products than others. To bridge this knowledge gap, we carried out two studies to explore how product type (cultured meat vs. cultured fruit) and benefit type (ethica…
The lesser evil
Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands
Fortifying wellbeing
Mindfulness and pro-environmental hotel preference
The lesser evil
The lab, land, and longing
Food consumption is being reconfigured as a consequence of consumers’ ethical concerns. While preferences and tastes may be influenced by broad ethical positions, constructions of social identity also reflect shifts in food consumption. Important tools within this nexus are ‘future foods’, produced through novel technologies such as artificial intelligence or genetic editing, supporting consumers in the construction of identity markers. Through 2…
My voice, my choice’
Sustainable agricultural technologies of the future
The rapid increase in population and unsustainable agricultural practices has significantly damaged the environment. Our study explores how to achieve food security through environmentally friendly methods such as controlled environment agriculture (CEA), genetic editing (GE), and farming automation (FA), with an emphasis on the importance of consumer acceptance of these technologies. Analyzing data from 2138 Australians and 1760 New Zealanders, …
Mindful luxury
This research explores the evolving landscape of luxury travel beyond traditional markers such as quality, exclusivity, and cost. As the luxury travel market is projected to reach USD$2.7 billion by 2032, emerging forms such as community-based, idle, and sustainable luxury challenge conventional norms. This study delves into the evolving landscape of luxury travel through the lens of mindfulness, with the Faroe Islands serving as a captivating ca…
Cultivating curiosity
Cultured foods have the potential to profoundly transform the food industry. However, most current research focuses on cultured meat, neglecting other cultured products and begging the question of whether different promotional approaches are suited for certain types of cultured food products than others. To bridge this knowledge gap, we carried out two studies to explore how product type (cultured meat vs. cultured fruit) and benefit type (ethica…
Mindful Immersion
Mindfulness is gaining traction as an advertising tactic to boost audience engagement. Despite this, existing research provides limited insight into the impact of advertisements with integrated mindfulness elicitations, particularly regarding the mechanisms that might alter short-term memory retention. In the research, five studies examined how integrating elicitations of mindfulness, specifically through attention to the body, can be integrated …
Of faith and forks
Novel food technologies, such as genetic editing, cell-cultured foods, and controlled environment agriculture, offer potential solutions to global challenges like climate change and resource scarcity, yet their success depends on consumer readiness to adopt them. This research examines how cultural uncertainty avoidance and religiosity jointly shape adoption readiness for these technologies. Two studies were conducted with participants from Japan…
Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising
As demand for “quiet” luxury grows, advertisers face a strategic question: how prominently should brand markers be displayed? Across five studies (N = ∼2,000), we show that the effectiveness of brand prominence depends on consumer mindfulness. When mindfulness is low, prominent logos reinforce extrinsic status motives and increase preference for loud luxury. When mindfulness is high, subtle branding aligns with intrinsic, self-congruent motives a…
Business (8 works) · Psychology (8 works) · Marketing (6 works) · Political science (5 works) · Social Psychology (5 works) · Advertising (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Economics (4 works) · Sociology (4 works) · Mindfulness (3 works)