Kyungin Ryu
Biographic Data
| ID | 3816393 |
|---|---|
| NAME | Kyungin Ryu |
| GIVEN NAMES | Kyungin |
| FAMILY NAME | Ryu |
| SIGNATURE | RYU K |
| AFFILIATIONS | San Francisco State University Assistant professor of marketing, Lam Family College of Business, , San Francisco, CA 94132 |
| ORCID | 0000-0001-7441-9873 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Brand Faith
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Brand Faith
Consumers increasingly seek spiritual satisfaction and existential meaning through brands. However, despite the rising prominence of secular forms of spirituality, consumer-brand relationship research largely overlooks the processes by which consumers initiate, develop, and maintain spiritual connections to brands. Using the concept of faith as a theoretical lens, this paper explores how consumer-brand relationships take on spiritual dimensions. …
Advertising (1 work) · Affect (linguistics) (1 work) · Art (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand experience (1 work) · Brand extension (1 work) · Brand Image (1 work) · Brand management (1 work) · Brand relationship (1 work)