Elizabeth Taylor Quilliam
Biographic Data
| ID | 3816464 |
|---|---|
| NAME | Elizabeth Taylor Quilliam |
| GIVEN NAMES | Elizabeth Taylor |
| FAMILY NAME | Quilliam |
| SIGNATURE | QUILLIAM E T |
| AFFILIATIONS | Michigan State University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
Socialization to Science
Vocational anticipatory socialization (VAS) is a multi-year, multi-step process that begins in childhood and informs young adults about possibilities for their future work-life experience. This manuscript describes two field experiments that examine media as a VAS socialization source through an investigation of the impact of a televised STEM program geared to elementary school children between the ages of 8 and 14. Additionally, the gender of th…
Social media alcohol advertising among underage minors
Despite U.S. alcohol industry self-regulatory guidelines prohibiting the use of models under the age 25 in alcohol advertising, brands include younger-looking models in their ads. Using social cognitive theory and the limited capacity model of mediated motivated message processing (LC4MP), we investigated the effects of alcohol ads featuring younger- and older-looking models on underage youths’ affective and cognitive processing and behavioral ou…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Alcohol's Getting a Bit More Social
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of mes…
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of the audience from internet audience measurement metrics; second, an analysis of food advergame content; and third, an analysis of the dietary quality o…
Socialization to Science
Vocational anticipatory socialization (VAS) is a multi-year, multi-step process that begins in childhood and informs young adults about possibilities for their future work-life experience. This manuscript describes two field experiments that examine media as a VAS socialization source through an investigation of the impact of a televised STEM program geared to elementary school children between the ages of 8 and 14. Additionally, the gender of th…
Social media alcohol advertising among underage minors
Despite U.S. alcohol industry self-regulatory guidelines prohibiting the use of models under the age 25 in alcohol advertising, brands include younger-looking models in their ads. Using social cognitive theory and the limited capacity model of mediated motivated message processing (LC4MP), we investigated the effects of alcohol ads featuring younger- and older-looking models on underage youths’ affective and cognitive processing and behavioral ou…
Advertising (4 works) · Psychology (4 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Behavioral Health and Interventions (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Impact of Technology on Adolescents (2 works)