Sascha Raithel
Biographic Data
| ID | 3816850 |
|---|---|
| NAME | Sascha Raithel |
| GIVEN NAMES | Sascha |
| FAMILY NAME | Raithel |
| SIGNATURE | RAITHEL S |
| AFFILIATIONS | Ludwig-Maximilians-University Munich, Germany |
| ORCID | 0000-0002-2776-6802 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 1 |
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Prior research on creativity and the effectiveness of executional factors in advertising has focused on the impact of uniqueness and consistency in comparison to prior and competitive advertising. Relatively little is known about the specific impact of these variables and their relationship to each other, and few existing measures of consistency and uniqueness extend beyond subjective rating scales. In this research, we develop new measures of ad…
In Pursuit of Understanding What Drives Fan Satisfaction
With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the obvious relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan sati…
In Pursuit of Understanding What Drives Fan Satisfaction
With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the obvious relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan sati…
In Pursuit of Understanding What Drives Fan Satisfaction
With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the obvious relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan sati…
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising
Prior research on creativity and the effectiveness of executional factors in advertising has focused on the impact of uniqueness and consistency in comparison to prior and competitive advertising. Relatively little is known about the specific impact of these variables and their relationship to each other, and few existing measures of consistency and uniqueness extend beyond subjective rating scales. In this research, we develop new measures of ad…
Political science (2 works) · Psychology (2 works) · Advertising (1 works) · Applied Psychology (1 works) · Applied Psychology (1 works) · Attendance (1 works) · Business (1 works) · Club (1 works) · Computer Science (1 works) · Consistency (knowledge bases) (1 works)