Jeonghye Choi
Biographic Data
| ID | 3817181 |
|---|---|
| NAME | Jeonghye Choi |
| GIVEN NAMES | Jeonghye |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI J |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0002-5862-3599 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
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Mobile promotions, delivered via mobile devices, have gained prominence in marketing today. This research centers on the role of mobile promotions, exploring factors affecting their effectiveness and how they shape the consumer decision journey. Through collaboration between a credit card company and an e-commerce-based retailer, we investigate the role of consumers’ real-time and historical factors in their responses to mobile promotions through…
In the Company of Strangers
Social interactions among consumers, especially in the consumption of digital goods, have become commonplace in an increasingly interconnected marketplace. As such, understanding the impact of such interactions on consumer behavior carries major academic and practitioner significance. This research focuses on an important but under-researched aspect of social influence and the underlying mechanisms that may be driving peer effects. Using the cont…
Privacy concern and its consequences
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Privacy concern and its consequences
Click, sign-up and purchase
Mobile promotions, delivered via mobile devices, have gained prominence in marketing today. This research centers on the role of mobile promotions, exploring factors affecting their effectiveness and how they shape the consumer decision journey. Through collaboration between a credit card company and an e-commerce-based retailer, we investigate the role of consumers’ real-time and historical factors in their responses to mobile promotions through…
In the Company of Strangers
Social interactions among consumers, especially in the consumption of digital goods, have become commonplace in an increasingly interconnected marketplace. As such, understanding the impact of such interactions on consumer behavior carries major academic and practitioner significance. This research focuses on an important but under-researched aspect of social influence and the underlying mechanisms that may be driving peer effects. Using the cont…
Computer Science (3 works) · Internet privacy (2 works) · Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Credit card (1 work)