Albena Pergelova
Biographic Data
| ID | 3817236 |
|---|---|
| NAME | Albena Pergelova |
| GIVEN NAMES | Albena |
| FAMILY NAME | Pergelova |
| SIGNATURE | PERGELOVA A |
| AFFILIATIONS | MacEwan University |
| ORCID | 0000-0002-4612-4696 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Sponsored
Influencer advertising has sparked controversy among both consumers and regulators, in that influencer advertising’s very effectiveness is built on deceit, because consumers are often unaware of the persuasive intent. Empirical evidence on influencer advertising is built largely on the premise that disclosure will activate consumers’ reactance, as consumers will recognize the persuasive intent. Using a mixed-method approach (focus groups and surv…
Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students
Purpose This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM) students with particular attention to gender differences. This study builds on the model of entrepreneurial event and social role theory to assess the impact of entrepreneurship education on feasibility, desirability and intentions for technology entrepreneurship. D…
The Entrepreneurial Quest for Emancipation
Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students
Purpose This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM) students with particular attention to gender differences. This study builds on the model of entrepreneurial event and social role theory to assess the impact of entrepreneurship education on feasibility, desirability and intentions for technology entrepreneurship. D…
The Entrepreneurial Quest for Emancipation
Sponsored
Influencer advertising has sparked controversy among both consumers and regulators, in that influencer advertising’s very effectiveness is built on deceit, because consumers are often unaware of the persuasive intent. Empirical evidence on influencer advertising is built largely on the premise that disclosure will activate consumers’ reactance, as consumers will recognize the persuasive intent. Using a mixed-method approach (focus groups and surv…
Entrepreneurship education and its gendered effects on feasibility, desirability and intentions for technology entrepreneurship among STEM students
Purpose This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM) students with particular attention to gender differences. This study builds on the model of entrepreneurial event and social role theory to assess the impact of entrepreneurship education on feasibility, desirability and intentions for technology entrepreneurship. D…
Business (3 works) · Economics (2 works) · Entrepreneurship (2 works) · Entrepreneurship Studies and Influences (2 works) · Innovation and Socioeconomic Development (2 works) · Marketing (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Advertising (1 work)