Joyhanna Yoo
Biographic Data
| ID | 3827651 |
|---|---|
| NAME | Joyhanna Yoo |
| GIVEN NAMES | Joyhanna |
| FAMILY NAME | Yoo |
| SIGNATURE | YOO J |
| AFFILIATIONS | California State University System |
| ORCID | 0000-0002-4857-5693 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 21 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Locally Global
As Korean cultural genres circulate globally, they acquire local meanings that may travel back to Korea, generating additional connotations. Drawing upon semiotic theory from linguistic anthropology, this article examines the resemiotization of morpheme “K-”, tracing how it detached from a few lexical items to become a productive morpheme and index of Koreanness in global cultural production. K-’s entextualized iterations take on new meanings acr…
From Global Expansion to Localization
Hallyu , or the “Korean Wave,” has evolved from a regional phenomenon into a global force shaping media, consumption, and international perceptions of South Korea. As Korean cultural products circulate worldwide, they operate as instruments of soft power while being reinterpreted through local histories of race, gender, class, and nation. Moving beyond media and cultural studies approaches, this special issue foregrounds language and semiotics as…
African American English, racialized femininities, and Asian American identity in Ali Wong's Baby Cobra
We analyze Asian American comedian Ali Wong's linguistic and embodied performance in her 2016 stand‐up special, Baby Cobra , through a genre‐specific lens to investigate how stand‐up comedy's performance conventions shape her comedic persona. We argue that Wong uses communicative forms indexically associated with Blackness to perform racialized and gendered figures of personhood, including the white “Karen,” “sassy Black woman,” and “Asian grandm…
Asian American Racialization & Model Minority Logics in Linguistics
With increased discussions of racial justice in academia, linguistics has had to contend with long-standing issues of inequality. We contribute to these conversations by considering historical and contemporary racializing tactics with respect to Asians and Asian Americans. Such racializing tactics, which we call model minority logics, weaponize an abstract version of one group to further racialize all minoritized groups and regiment ethnoracial h…
A Raciosemiotics of Appropriation
Advancing a raciosemiotics (Smalls 2020) of appropriation, this article examines what happens when raciolinguistically charged signs circulate and are taken up in a context different to their production. Based on face-to-face and digital ethnography of K-pop fans in Mexico, this study presents a multimodal semiotic analysis of fans’ metapragmatic discourses and social media practices. I show how fans orient to the female K-pop idol, a mediatized …
Where all my bad girls at
This article examines the polyvalence of racial(ised) representations in K-pop performances. The analysis of K-pop star CL’s (2013) song and video ‘Nappeun gijibae’ (‘The bad girl’) demonstrates how the artist projects an assertive femininity by embodying and localising the Bad Bitch: a sexually agentive figure of womanhood from US hip hop. CL’s use of African American English and conventionalised hip hop tropes helps resignify gijibae, a pejorat…
Where all my bad girls at
This article examines the polyvalence of racial(ised) representations in K-pop performances. The analysis of K-pop star CL’s (2013) song and video ‘Nappeun gijibae’ (‘The bad girl’) demonstrates how the artist projects an assertive femininity by embodying and localising the Bad Bitch: a sexually agentive figure of womanhood from US hip hop. CL’s use of African American English and conventionalised hip hop tropes helps resignify gijibae, a pejorat…
A Raciosemiotics of Appropriation
Advancing a raciosemiotics (Smalls 2020) of appropriation, this article examines what happens when raciolinguistically charged signs circulate and are taken up in a context different to their production. Based on face-to-face and digital ethnography of K-pop fans in Mexico, this study presents a multimodal semiotic analysis of fans’ metapragmatic discourses and social media practices. I show how fans orient to the female K-pop idol, a mediatized …
Asian American Racialization & Model Minority Logics in Linguistics
With increased discussions of racial justice in academia, linguistics has had to contend with long-standing issues of inequality. We contribute to these conversations by considering historical and contemporary racializing tactics with respect to Asians and Asian Americans. Such racializing tactics, which we call model minority logics, weaponize an abstract version of one group to further racialize all minoritized groups and regiment ethnoracial h…
Where all my bad girls at
This article examines the polyvalence of racial(ised) representations in K-pop performances. The analysis of K-pop star CL’s (2013) song and video ‘Nappeun gijibae’ (‘The bad girl’) demonstrates how the artist projects an assertive femininity by embodying and localising the Bad Bitch: a sexually agentive figure of womanhood from US hip hop. CL’s use of African American English and conventionalised hip hop tropes helps resignify gijibae, a pejorat…
Asian American Racialization & Model Minority Logics in Linguistics
With increased discussions of racial justice in academia, linguistics has had to contend with long-standing issues of inequality. We contribute to these conversations by considering historical and contemporary racializing tactics with respect to Asians and Asian Americans. Such racializing tactics, which we call model minority logics, weaponize an abstract version of one group to further racialize all minoritized groups and regiment ethnoracial h…
A Raciosemiotics of Appropriation
Advancing a raciosemiotics (Smalls 2020) of appropriation, this article examines what happens when raciolinguistically charged signs circulate and are taken up in a context different to their production. Based on face-to-face and digital ethnography of K-pop fans in Mexico, this study presents a multimodal semiotic analysis of fans’ metapragmatic discourses and social media practices. I show how fans orient to the female K-pop idol, a mediatized …
African American English, racialized femininities, and Asian American identity in Ali Wong's Baby Cobra
We analyze Asian American comedian Ali Wong's linguistic and embodied performance in her 2016 stand‐up special, Baby Cobra , through a genre‐specific lens to investigate how stand‐up comedy's performance conventions shape her comedic persona. We argue that Wong uses communicative forms indexically associated with Blackness to perform racialized and gendered figures of personhood, including the white “Karen,” “sassy Black woman,” and “Asian grandm…
Locally Global
As Korean cultural genres circulate globally, they acquire local meanings that may travel back to Korea, generating additional connotations. Drawing upon semiotic theory from linguistic anthropology, this article examines the resemiotization of morpheme “K-”, tracing how it detached from a few lexical items to become a productive morpheme and index of Koreanness in global cultural production. K-’s entextualized iterations take on new meanings acr…
From Global Expansion to Localization
Hallyu , or the “Korean Wave,” has evolved from a regional phenomenon into a global force shaping media, consumption, and international perceptions of South Korea. As Korean cultural products circulate worldwide, they operate as instruments of soft power while being reinterpreted through local histories of race, gender, class, and nation. Moving beyond media and cultural studies approaches, this special issue foregrounds language and semiotics as…
Asian Culture and Media Studies (4 works) · Gender Studies (4 works) · Sociology (4 works) · Art (3 works) · Gender Studies (3 works) · Political science (3 works) · Semiotics (3 works) · Aesthetics (2 works) · Ideology (2 works) · Language, Discourse, Communication Strategies (2 works)