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Luoxiangyu Zhang

Biographic Data

ID3844894
NAMELuoxiangyu Zhang
GIVEN NAMESLuoxiangyu
FAMILY NAMEZhang
SIGNATUREZHANG L
AFFILIATIONSUniversity of South Florida
ORCID0009-0001-1005-3435
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS1
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX1
  • From immorality to empowerment? A feminist critical discourse analysis of taboo (de)construction in female sex toy marketing discourse in China

    Luoxiangyu Zhang•ARTICLE•Asian Journal of Women s Studies•2025•References: 13

  • It won’t harm the hymen!” – a multimodal critical discourse analysis of the marketing discourse of tampons in China

    Luoxiangyu Zhang•ARTICLE•Social Semiotics•2025•References: 14

  • I Want to Be Born with That Pronunciation

    Open Access•Jihye Kim, Luoxiangyu Zhang•ARTICLE•Languages•2025•References: 47

    The Korean popular music (K-pop) industry, with its global popularity and increasing multilingual orientation, serves as a suitable context for exploring language perceptions. This research examines the metalinguistic commentary on K-pop idols’ English accents on YouTube. Specifically, we investigate how online users evaluate the idols’ English accents and how their metalinguistic comments communicate linguistic ideologies that favor a “native” w…

  • A strong diewei” – A critical investigation of gendered neological metaphors on Weibo

    Open Access•Luoxiangyu Zhang, Yuxuan Mu•ARTICLE•Discourse Context & Media•2024•Cited by: 1•References: 17

  • Scream)(wriggle)(dismally crawl)” – parentheses as semiotic resources for translanguaging and trans-semiotic practices on Chinese micro-blogging

    Yi Zhang, Luoxiangyu Zhang et al.•ARTICLE•Social Semiotics•2024•References: 4

    While extensive research has explored translanguaging practices online in relation to named languages, written signs, such as punctuation, are under-researched despite their creative, multifunctional, and playful potential. This study investigates the use of parentheses on a Chinese micro-blogging site, Weibo with a translanguaging lens. We explore how online users exploited parentheses for innovative meanings and functions and how creative adopt…

  • “Can we stop cleaning the house and make some food, Mum?”

    Open Access•Luoxiangyu Zhang, Yi Zhang et al.•ARTICLE•Linguistics and Education•2022

  • NoL, please be away from my life.” - Pejorative neologisms for stigmatizing males in Chinese micro-blogging

    Open Access•Luoxiangyu Zhang, Yi Zhang•ARTICLE•First Monday•2022

    This study investigates the use of an emergent pejorative “蝻” nǎn by Chinese micro-blogging users on Weibo. The phonetic part “南” nán (south) of “蝻” (nymph of locust - NoL) is a homophone of “男” (male) in Chinese with a dehumanized quality; hence “蝻” was often used to devalue males, thereby churning out various associated neologisms in cyberspace. Data were collected from 898 unique Weibo postings included “蝻”. The focal neologisms were coded acc…

  • A strong diewei” – A critical investigation of gendered neological metaphors on Weibo

    Open Access•Luoxiangyu Zhang, Yuxuan Mu•ARTICLE•Discourse Context & Media•2024•Cited by: 1•References: 17

  • “Can we stop cleaning the house and make some food, Mum?”

    Open Access•Luoxiangyu Zhang, Yi Zhang et al.•ARTICLE•Linguistics and Education•2022

  • NoL, please be away from my life.” - Pejorative neologisms for stigmatizing males in Chinese micro-blogging

    Open Access•Luoxiangyu Zhang, Yi Zhang•ARTICLE•First Monday•2022

    This study investigates the use of an emergent pejorative “蝻” nǎn by Chinese micro-blogging users on Weibo. The phonetic part “南” nán (south) of “蝻” (nymph of locust - NoL) is a homophone of “男” (male) in Chinese with a dehumanized quality; hence “蝻” was often used to devalue males, thereby churning out various associated neologisms in cyberspace. Data were collected from 898 unique Weibo postings included “蝻”. The focal neologisms were coded acc…

  • A strong diewei” – A critical investigation of gendered neological metaphors on Weibo

    Open Access•Luoxiangyu Zhang, Yuxuan Mu•ARTICLE•Discourse Context & Media•2024•Cited by: 1•References: 17

  • Scream)(wriggle)(dismally crawl)” – parentheses as semiotic resources for translanguaging and trans-semiotic practices on Chinese micro-blogging

    Yi Zhang, Luoxiangyu Zhang et al.•ARTICLE•Social Semiotics•2024•References: 4

    While extensive research has explored translanguaging practices online in relation to named languages, written signs, such as punctuation, are under-researched despite their creative, multifunctional, and playful potential. This study investigates the use of parentheses on a Chinese micro-blogging site, Weibo with a translanguaging lens. We explore how online users exploited parentheses for innovative meanings and functions and how creative adopt…

  • From immorality to empowerment? A feminist critical discourse analysis of taboo (de)construction in female sex toy marketing discourse in China

    Luoxiangyu Zhang•ARTICLE•Asian Journal of Women s Studies•2025•References: 13

  • It won’t harm the hymen!” – a multimodal critical discourse analysis of the marketing discourse of tampons in China

    Luoxiangyu Zhang•ARTICLE•Social Semiotics•2025•References: 14

  • I Want to Be Born with That Pronunciation

    Open Access•Jihye Kim, Luoxiangyu Zhang•ARTICLE•Languages•2025•References: 47

    The Korean popular music (K-pop) industry, with its global popularity and increasing multilingual orientation, serves as a suitable context for exploring language perceptions. This research examines the metalinguistic commentary on K-pop idols’ English accents on YouTube. Specifically, we investigate how online users evaluate the idols’ English accents and how their metalinguistic comments communicate linguistic ideologies that favor a “native” w…

Sociology (6 works) · Linguistics (4 works) · Philosophy (4 works) · Political science (4 works) · Psychology (4 works) · China (3 works) · Critical discourse analysis (3 works) · Gender Studies (3 works) · Gender Studies in Language (3 works) · Multilingual Education and Policy (3 works)

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