Myung Ja Kim
Biographic Data
| ID | 3852667 |
|---|---|
| NAME | Myung Ja Kim |
| GIVEN NAMES | Myung Ja |
| FAMILY NAME | Kim |
| SIGNATURE | KIM M J |
| AFFILIATIONS | Kyung Hee University |
| ORCID | 0000-0002-8077-8503 |
| VERIFIED | Yes |
| TOTAL WORKS | 42 |
| TOTAL CITATIONS | 257 |
| AUTHOR COUNT | 42 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
Faith and well-being through pilgrimage
This study examined the impact of pilgrimage on the well-being of Catholic pilgrims through the lens of broaden-and-build theory and religious coping. Structural relationships among authenticity, pilgrimage experience, faith and psychological well-being were examined, along with a group analysis based on spiritual communion with Catholic martyrs. The findings identified the structural relationships among these factors and revealed that the authen…
Resident perceptions of spaceport destination development
Tourist Preferences and Willingness‐to‐Pay for Nighttime Tourism Using a Discrete Choice Experiment
This study employs a discrete choice experiment to analyze tourists' preferences and willingness‐to‐pay (WTP) for nighttime tourism at Gyeongbokgung Palace. In addition, an exploratory sequential mixed‐methods approach was used, comprising a literature review and two‐stage in‐depth interviews, to identify the key attributes relevant to nighttime tourism. Tourists showed preferences for content, souvenirs, and convenient services, and were willing…
Tourism green growth through technological innovation
The work seeks to assess the effect of technological innovation on the green growth of tourism across five continental regions using the STochastic estimation of Impacts by Regression on Population, Affluence, and Technology (STIRPAT) model. Employing panel Granger causality tests, panel vector autoregression, impulse response functions, and forecast error variance decomposition, the research reveals the bidirectional causal relationship between …
Robots and humans working together
This study aims to investigate the effects of personal innovativeness, information sharing, environmental, social, and governance sustainability, sustainable diversity, valence, and instrumentality on job pursuit intention in diverse hospitality environments where robots and humans collaborate, comparing prospective White and non-White employees. Drawing on sustainable diversity and inclusion theory, a framework incorporating these factors was de…
Emotional labor resources and hotel employee well-being
Using Conservation of Resources theory, this study investigates the intricate relationships between hotel employees’ emotional labour, well-being (mindfulness, job satisfaction, quality-of-life), and turnover intentions. A survey of 393 Korean hotel staff revealed that coping methods, proactive customer service, and service recovery work positively influence mindfulness and job satisfaction. Emotional regulation had negative effects. Comparative …
Unveiling the impact of ChatGPT on travel consumer behaviour
This study examines the influence of ChatGPT on tourist behaviour using complexity theory. Factors such as media richness, anthropomorphism, trust in ChatGPT, and trust in online travel agencies are investigated to understand their effects on purchasing intentions and word-of-mouth, along with a moderator of sustainable-tourism action (practice). Results revealed the relationships among the variables, highlighting the crucial role of trust in sha…
Tourism challenges within a high cost of living crisis
Living costs have been increasing at an unprecedented rate compared to average trends over the last decade due to increasing uncertainty from various global events, including the COVID-19 pandemic and geopolitical tensions. Previous research indicates that people prioritize essential consumption over leisure and tourism activities during high cost-of-living crises. However, prior studies have overlooked the spatially heterogeneous resilience of l…
Screen Tourism
The number of tourists traveling to attractions and destinations they had seen on screen continues to increase. Screen tourism is a marketing tool that encourages tourism demand as well as promotes economic development, with governments and destination marketing organizations attracting tourists through conventional and digital media. However, few studies have explored the relative attractiveness of screen tourism in different markets. This resea…
Promoting sustainable events engagement
What drives travelers to visit Korea? Renewed motivations for attitude, desire, and behavioral intention in the post-pandemic era
Resident pro-environmental behaviour and spill-over effects on the sustainable development of nature-based tourism destinations
Embracing sustainable diversity climates in hospitality and tourism
The effect of the authenticity of the Catholic pilgrimage site on spiritual well‐being and quality of life of pilgrims
With the growing interest in spirituality, there has been a corresponding rise in the number of pilgrimages. Modern pilgrims embark on pilgrimages not only for religious purposes but also for their own mental peace and health. To enhance our understanding of this trend we conducted an empirical survey of pilgrims visiting Saenamteo Catholic Martyrs' Shrine, a representative martyrdom site in Korea located on the Seoul Catholic Pilgrimage Route, t…
Is tourist walkability and well-being different
Despite the environmental and health importance of tourist walking, specific research on walking and tourism is limited, with walking in leisure and work contexts often being used as a proxy. To fill this gap, this study identifies the effects of perception of air quality and mitigating climate change on attachment to walking relevant to walkable places and subjective well-being, along with comparing tourism, leisure, and work activity groups in …
The effects of individual and organizational interventions on space tourism
There is limited theoretically informed research on sustainability in the space tourism market. An extended model of goal-directed behaviour (EMGB) is created and verified with individual and organizational interventions, comparing space tourism experienced and non-experienced travellers. Results revealed that individual intervention has fully significant effects on all MGB constructs, while organizational intervention has partially significant i…
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
The effect of pandemic-related stress on the decision-making process for individual outdoor leisure activities
This study investigates the decision-making process for outdoor leisure activities of the Chinese people in the context of COVID-19. An online survey of residents of Heilongjiang Province was conducted in September and October 2020. In total, 441 questionnaires were returned for empirical analysis. The results reveal that fears of contamination and compulsory checking/reassurance-seeking have had a significant impact on the respondents’ goal-dire…
Climate change and pro-sustainable behaviors
This empirical study uses nudge theory to develop conceptual models to predict the pro-sustainable behaviors of visitors. Two sets of antecedents, including the destination level (i.e. destination social responsibility [DSR]) and the individual level (climate change perception), were used as configurations to stimulate the pro-sustainable behavioral intentions of visitors in terms of willingness to sacrifice, eco-behaviors, and localism. The prop…
Sustainable intelligence and cultural worldview as triggers to preserve heritage tourism resources
This empirical study examines residents' decision-making process in preserving Jeju Batdam as a World Agricultural Heritage Site. Accordingly, it extends the model of goal-directed behavior (MGB) by including cultural worldview and sustainable intelligence as triggers of desire and behavioral intentions of residents to preserve the agricultural heritage tourism resources. This study collected 368 valid responses from residents using quota samplin…
What influences Covid-19 biosecurity behaviour for tourism
Since COVID-19 affects tourism globally, understanding what influences biosecurity behaviour is essential. However, few theoretically conceptualized studies have been conducted on COVID-19 biosecurity travel behaviour. To fill this gap, this study built and tested a comprehensive research model that includes non-pharmaceutical interventions (NPIs), psychological and financial resilience, and biosecurity behaviour, along with four moderators. Resu…
Application of EMGB to Study Impacts of Public Green Space on Active Transport Behavior
Public green spaces (e.g., parks, green trails, greenways) and motivations to engage in active transport are essential for encouraging walking and cycling. However, how these key factors influence walker and cyclist behavior is potentially being increasingly influenced by the use of smart apps, as they become more ubiquitous in everyday practices. To fill this research gap, this work creates and tests a theoretically integrated study framework gr…
Do smart apps encourage tourists to walk and cycle? Comparing heavy versus non-heavy users of smart apps
Research on what makes people walk/cycle for tourism is significantly understudied in relation to smart app use among Asians. To bridge this gap, this work proposes and verifies an integrated research framework that includes environment and health factors, along with heavy versus non-heavy users of smart apps based on PLS-SEM and fsQCA. Public health has a positively significant impact on behavior on walking/cycling for tourism, followed by clima…
The influence of open innovation activities on non-financial performance in the cultural tourism content industry
The sources of innovation in services, and especially in tourism services, are usually external to companies. To what extent do open innovation practices within cultural tourism content enterprises contribute to firm performance? Based on an online survey of employees of enterprises engaged in innovative cultural tourism in South Korea, our study examines the contributions of three open innovation activities (innovation capability, information se…
Impacts of perception and perceived constraint on the travel decision-making process during the Hong Kong protests
This study explores the relationships of perception toward protests and perceived constraints with the theory of planned behaviour constructs in the context of the ongoing Hong Kong protests. The study samples are overseas Korean travellers who plan to visit Hong Kong. Results reveal that perception positively influences attitude and subjective norm. Perceived constraints have significant effects on attitude and behavioural intention not to trave…
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant…
The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions
The effect of perceived trust on electronic commerce
Thanatourism or peace tourism
This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort …
Climate change and pro-sustainable behaviors
This empirical study uses nudge theory to develop conceptual models to predict the pro-sustainable behaviors of visitors. Two sets of antecedents, including the destination level (i.e. destination social responsibility [DSR]) and the individual level (climate change perception), were used as configurations to stimulate the pro-sustainable behavioral intentions of visitors in terms of willingness to sacrifice, eco-behaviors, and localism. The prop…
The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
Sustainable intelligence and cultural worldview as triggers to preserve heritage tourism resources
This empirical study examines residents' decision-making process in preserving Jeju Batdam as a World Agricultural Heritage Site. Accordingly, it extends the model of goal-directed behavior (MGB) by including cultural worldview and sustainable intelligence as triggers of desire and behavioral intentions of residents to preserve the agricultural heritage tourism resources. This study collected 368 valid responses from residents using quota samplin…
Do smart apps encourage tourists to walk and cycle? Comparing heavy versus non-heavy users of smart apps
Research on what makes people walk/cycle for tourism is significantly understudied in relation to smart app use among Asians. To bridge this gap, this work proposes and verifies an integrated research framework that includes environment and health factors, along with heavy versus non-heavy users of smart apps based on PLS-SEM and fsQCA. Public health has a positively significant impact on behavior on walking/cycling for tourism, followed by clima…
Roles of constraint and attachment in crowdfunder behavior for sustainable development
Crowdfunding based financing, via the internet, can be a solution for sustainable development. In order to better understand this under researched area, the objective of this study was to build and test a theoretical model to help understand crowdfunder behavior related to sustainable development applying the theories of planned behavior, constraints, and attachment style. To accomplish the research goals, an Internet survey was conducted between…
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the mo…
Factors affecting British revisit intention to Crete, Greece
Determinants (i.e., destination image, tourist motivation, and perceived quality), satisfaction, perceived value, complaints are related to the intention to revisit a tourist destination. These three determinants also relate to tourist satisfaction through the moderating role of tourist expenditure (TE) for future re-visitation. The sampling targets to test these assumptions were British tourists on holiday in Crete, Greece. We used a component-b…
What drives travelers to visit Korea? Renewed motivations for attitude, desire, and behavioral intention in the post-pandemic era
Resident pro-environmental behaviour and spill-over effects on the sustainable development of nature-based tourism destinations
Embracing sustainable diversity climates in hospitality and tourism
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
Effects of personality traits on visitors attending an exposition
Expositions or “expos” are large consumer trade shows representing a catalyst for on-site direct spending by visitors attracted to these events that are promoted by destination marketing organizations, governments, communities, and businesses. The purpose of this study was to develop and test a new research model involving the analysis of five specific personality traits representing pleasure visitors attending an annual expo to provide more mean…
Literature as Engagement
Journal Article Literature as Engagement: Teaching African American Literature to Korean Students Get access Myung Ja Kim Myung Ja Kim 1Boston University Search for other works by this author on: Oxford Academic Google Scholar MELUS, Volume 29, Issue 3-4, Fall/Winter 2004, Pages 103–120, https://doi.org/10.2307/4141845 Published: 01 September 2004
Exposure to Media Violence and Bullying at School
This study assessed a model of mediating influences of anger and contact with delinquent friends in the relationship between exposure to media violence and bullying at school. Data came from 560 Korean junior high school students who were living with their parents. Analysis indicated that, as hypothesized, exposure to media-portrayed violence was directly associated with bullying at school. Anger and contact with delinquent friends mediated this …
Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior
Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the mo…
The effect of perceived trust on electronic commerce
Thanatourism or peace tourism
This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort …
The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions
Factors affecting British revisit intention to Crete, Greece
Determinants (i.e., destination image, tourist motivation, and perceived quality), satisfaction, perceived value, complaints are related to the intention to revisit a tourist destination. These three determinants also relate to tourist satisfaction through the moderating role of tourist expenditure (TE) for future re-visitation. The sampling targets to test these assumptions were British tourists on holiday in Crete, Greece. We used a component-b…
The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
Seniors’ dual route of persuasive communications in mobile social media and the moderating role of discretionary time
More than two-thirds of seniors use smartphones and in South Korea, over half of all senior smartphone owners are mobile social media (MSM) users. This study tested two basic routes to persuasion in the elaboration likelihood model (ELM), applying the new concepts of benefits and authentic experience among senior MSM users for travel- and tourism-related purposes, along with the moderating role of discretionary time spent on MSM. To this end, an …
Effects of personality traits on visitors attending an exposition
Expositions or “expos” are large consumer trade shows representing a catalyst for on-site direct spending by visitors attracted to these events that are promoted by destination marketing organizations, governments, communities, and businesses. The purpose of this study was to develop and test a new research model involving the analysis of five specific personality traits representing pleasure visitors attending an annual expo to provide more mean…
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant…
A hedonic motivation model in virtual reality tourism
Predicting environmentally friendly eating out behavior by value-attitude-behavior theory
Growing concerns over the environment and climate has led to increased interest in environmentally friendly eating out, especially with respect to the need to reduce waste in the restaurant and catering sector as well as the adoption of new food norms, such as vegetarianism and veganism. The purpose of this study is to build and test an extended value (perceived value on sustainability)-attitude (attitude, personal norm, and social norm on waste …
The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality
How to Reduce Excessive Use of the Health Care Service in Medical Aid Beneficiaries
Community-based case management for medical aid beneficiaries was implemented in Korea to promote the rational use of medical care and stabilize the financial system. This study investigated the economic impact of community-based case management on reductions in healthcare utilization and costs. This was a program study using a national database to evaluate the effectiveness of community-based case management in changing not only healthcare utili…
The influence of open innovation activities on non-financial performance in the cultural tourism content industry
The sources of innovation in services, and especially in tourism services, are usually external to companies. To what extent do open innovation practices within cultural tourism content enterprises contribute to firm performance? Based on an online survey of employees of enterprises engaged in innovative cultural tourism in South Korea, our study examines the contributions of three open innovation activities (innovation capability, information se…
Impacts of perception and perceived constraint on the travel decision-making process during the Hong Kong protests
This study explores the relationships of perception toward protests and perceived constraints with the theory of planned behaviour constructs in the context of the ongoing Hong Kong protests. The study samples are overseas Korean travellers who plan to visit Hong Kong. Results reveal that perception positively influences attitude and subjective norm. Perceived constraints have significant effects on attitude and behavioural intention not to trave…
Does International Travel Frequency Affect Covid-19 Biosecurity Behavior in the United States
High-quality biosecurity practices are critical to restarting international tourism. Effective market segmentation improves the communication and efficacy of health advice. Travel frequency is an important basis for health-related consumer segmentation, as it is closely related to risk of greater exposure to infectious diseases. Theoretically grounded studies of tourist biosecurity behavior and travel frequency have largely been neglected, althou…
Roles of constraint and attachment in crowdfunder behavior for sustainable development
Crowdfunding based financing, via the internet, can be a solution for sustainable development. In order to better understand this under researched area, the objective of this study was to build and test a theoretical model to help understand crowdfunder behavior related to sustainable development applying the theories of planned behavior, constraints, and attachment style. To accomplish the research goals, an Internet survey was conducted between…
What influences Covid-19 biosecurity behaviour for tourism
Since COVID-19 affects tourism globally, understanding what influences biosecurity behaviour is essential. However, few theoretically conceptualized studies have been conducted on COVID-19 biosecurity travel behaviour. To fill this gap, this study built and tested a comprehensive research model that includes non-pharmaceutical interventions (NPIs), psychological and financial resilience, and biosecurity behaviour, along with four moderators. Resu…
Application of EMGB to Study Impacts of Public Green Space on Active Transport Behavior
Public green spaces (e.g., parks, green trails, greenways) and motivations to engage in active transport are essential for encouraging walking and cycling. However, how these key factors influence walker and cyclist behavior is potentially being increasingly influenced by the use of smart apps, as they become more ubiquitous in everyday practices. To fill this research gap, this work creates and tests a theoretically integrated study framework gr…
Do smart apps encourage tourists to walk and cycle? Comparing heavy versus non-heavy users of smart apps
Research on what makes people walk/cycle for tourism is significantly understudied in relation to smart app use among Asians. To bridge this gap, this work proposes and verifies an integrated research framework that includes environment and health factors, along with heavy versus non-heavy users of smart apps based on PLS-SEM and fsQCA. Public health has a positively significant impact on behavior on walking/cycling for tourism, followed by clima…
Is tourist walkability and well-being different
Despite the environmental and health importance of tourist walking, specific research on walking and tourism is limited, with walking in leisure and work contexts often being used as a proxy. To fill this gap, this study identifies the effects of perception of air quality and mitigating climate change on attachment to walking relevant to walkable places and subjective well-being, along with comparing tourism, leisure, and work activity groups in …
The effects of individual and organizational interventions on space tourism
There is limited theoretically informed research on sustainability in the space tourism market. An extended model of goal-directed behaviour (EMGB) is created and verified with individual and organizational interventions, comparing space tourism experienced and non-experienced travellers. Results revealed that individual intervention has fully significant effects on all MGB constructs, while organizational intervention has partially significant i…
Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability
The study of public transport and tourism, especially domestic tourism, is relatively under-researched, particularly in relation to emerging transport technologies, such as artificial intelligence (AI), and environmental, social, and governance (ESG). To bridge this gap, an integrated research model is created and tested with ESG, air quality, climate change, and AI, applying multi-analysis methods of partial least squares-structural equation mod…
Tourism (32 works) · Business (29 works) · Psychology (23 works) · Political science (21 works) · Geography (18 works) · Marketing (17 works) · Digital Marketing and Social Media (15 works) · Computer Science (14 works) · Social Psychology (14 works) · Economics (12 works)