Kwangmi Ko Kim
Biographic Data
| ID | 3855925 |
|---|---|
| NAME | Kwangmi Ko Kim |
| GIVEN NAMES | Kwangmi Ko |
| FAMILY NAME | Kim |
| SIGNATURE | KIM K K |
| AFFILIATIONS | Towson University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 26 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 2 |
The Construction of Masculinity
The Globalisation of the Korean Advertising Industry
This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment i…
It's All About Trade
This study focuses on United States press coverage of U.S. cigarette exports to Taiwan and Korea and examines whether there was congruence between U.S. foreign policy objectives and the direction of the news coverage. This study reveals that most mainstream U.S. newspapers followed the government's foreign policy objectives in reporting the issue of U.S. cigarette exports to Asia. Mainstream U.S. newspapers packaged cigarette export policy and ta…
Spreading the Net
This article examines the recent ongoing consolidation processes of mega-agencies on the global level and the structure of the international advertising industry to illustrate the dominant power of these large transnational advertising agencies (TNAAs) from the political economic perspective. It discusses motivations behind TNAA expansion, analyses the market share of the world's top ten agencies over a thirty-year period from 1960 to 1989, and e…
The Construction of Masculinity
It's All About Trade
This study focuses on United States press coverage of U.S. cigarette exports to Taiwan and Korea and examines whether there was congruence between U.S. foreign policy objectives and the direction of the news coverage. This study reveals that most mainstream U.S. newspapers followed the government's foreign policy objectives in reporting the issue of U.S. cigarette exports to Asia. Mainstream U.S. newspapers packaged cigarette export policy and ta…
Spreading the Net
This article examines the recent ongoing consolidation processes of mega-agencies on the global level and the structure of the international advertising industry to illustrate the dominant power of these large transnational advertising agencies (TNAAs) from the political economic perspective. It discusses motivations behind TNAA expansion, analyses the market share of the world's top ten agencies over a thirty-year period from 1960 to 1989, and e…
It's All About Trade
This study focuses on United States press coverage of U.S. cigarette exports to Taiwan and Korea and examines whether there was congruence between U.S. foreign policy objectives and the direction of the news coverage. This study reveals that most mainstream U.S. newspapers followed the government's foreign policy objectives in reporting the issue of U.S. cigarette exports to Asia. Mainstream U.S. newspapers packaged cigarette export policy and ta…
The Globalisation of the Korean Advertising Industry
This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment i…
The Construction of Masculinity
Advertising (4 works) · Business (4 works) · Political science (3 works) · Economics (2 works) · Sociology (2 works) · Asian Culture and Media Studies (1 works) · China (1 works) · Climate Change Communication and Perception (1 works) · Commercial policy (1 works) · Commodity (1 works)