Heewon Cha
Biographic Data
| ID | 3855926 |
|---|---|
| NAME | Heewon Cha |
| GIVEN NAMES | Heewon |
| FAMILY NAME | Cha |
| SIGNATURE | CHA H |
| AFFILIATIONS | Faculty of Media |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Big Data Analyses of Korea's Nation Branding on Google and Facebook
Big Data researchers have typically focused on images, trends, risk management, storytelling tools, and marketing. However, research into nation branding content disseminated through online platforms remains scarce. In this exploratory study, we collected data regarding Korea s nation branding and related material from Google and Facebook (the most widely used search engine and the most popular social networking service, respectively). By semanti…
The influence of chronic and temporary accessibility on trust and policy support
Food is very closely related to our everyday life and consumers are intolerable to food risk. The impact of media report on food risk perception has been addressed but more elaborated approach on consumers’ cognitive process of food risk perception via media is needed. Theoretically guided by accessibility theory, we examined the relationship between consumers’ perception of food risk (i.e. food schema), media use, media frame, trust, and policy …
The Globalisation of the Korean Advertising Industry
This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment i…
The influence of chronic and temporary accessibility on trust and policy support
Food is very closely related to our everyday life and consumers are intolerable to food risk. The impact of media report on food risk perception has been addressed but more elaborated approach on consumers’ cognitive process of food risk perception via media is needed. Theoretically guided by accessibility theory, we examined the relationship between consumers’ perception of food risk (i.e. food schema), media use, media frame, trust, and policy …
The Globalisation of the Korean Advertising Industry
This study aims to examine how globalisation has moulded the identity and structure of the Korean advertising industry, and to analyse its transformations through the conceptual lens of hybridity: whether it is an industry dominated by global power, represented by transnational advertising agencies and transnational corporations, or one hybridised through globalisation. The Korean advertising industry was officially opened to foreign investment i…
The influence of chronic and temporary accessibility on trust and policy support
Food is very closely related to our everyday life and consumers are intolerable to food risk. The impact of media report on food risk perception has been addressed but more elaborated approach on consumers’ cognitive process of food risk perception via media is needed. Theoretically guided by accessibility theory, we examined the relationship between consumers’ perception of food risk (i.e. food schema), media use, media frame, trust, and policy …
Big Data Analyses of Korea's Nation Branding on Google and Facebook
Big Data researchers have typically focused on images, trends, risk management, storytelling tools, and marketing. However, research into nation branding content disseminated through online platforms remains scarce. In this exploratory study, we collected data regarding Korea s nation branding and related material from Google and Facebook (the most widely used search engine and the most popular social networking service, respectively). By semanti…
Business (3 works) · Advertising (2 works) · Asian Culture and Media Studies (2 works) · Computer Science (2 works) · Political science (2 works) · Anger (1 works) · Behavioral Health and Interventions (1 works) · Big data (1 works) · Climate Change Communication and Perception (1 works) · Cognition (1 works)