Richie Barker
Biographic Data
| ID | 3855981 |
|---|---|
| NAME | Richie Barker |
| GIVEN NAMES | Richie |
| FAMILY NAME | Barker |
| SIGNATURE | BARKER R |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0001-5908-8973 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Clear Benefits, Complex Barriers
Advances in media technologies have afforded audiences greater control over how, and to what extent, they engage with brand content and advertising. In response, brands have pursued more immersive and participatory ways of reaching consumers, with transmedia storytelling—the coordinated communication of a narrative across multiple platforms with each medium contributing unique elements—emerging as one such approach. While scholarship has examined…
Isn’t It Iconic? A Brand History of Medicare
Medicare is widely recognised as one of Australia’s most trusted and enduring public sector brands, often described as “iconic” in political discourse and consistently ranked highly in measures of public trust. Less understood, however, are the symbolic strategies and cultural rituals that have helped consolidate Medicare’s position in the Australian imagination. Drawing on advertising campaigns, archival records, news media and political comment…
The past as present in health promotion
Health promotion is conceived as a unifying concept for improving the health of populations. This means addressing the socio-cultural, economic and commercial causes of ill-health, which are necessarily informed by past policies and socio-cultural contexts. However, historical scholarship has rarely figured in health promotion practice or scholarship. This gap resides in the determinants of health, and notably in the analyses of tobacco control a…
AI and the social construction of creativity
Artificial Intelligence (AI) encroaches on new terrains of human activity by dint of its efficacy and an expanding ability to autonomously incorporate information from many disciplines and sources. In this paper, we focus specifically on how AI affects the communicative practices associated with creativity. AI has the capacity to reshape discipline and taste communities by providing new content that competes with human production and by mediating…
Practically there? Exploring public relations educators' perceptions of creativity in the curriculum and classroom
Purpose The purpose of this paper is to identify the position of creativity within Australian public relations courses and explore how academics embed what is often identified by industry as a core skill for future and current practitioners. Design/methodology/approach The study consists of semi-structured interviews with 15 public relations academics to examine their views on the value and delivery of creativity in the public relations curriculu…
Making sense of ‘ambiguous ageism’
As recent statistics confirm, the advertising industry lives up to its image of being a preserve of the young: Less than 10% of all advertising practitioners in the US, UK and Australia are over the age of 45. But what are the social processes and discursive formations that create and sustain this skewed age profile? Based on 26 in-depth interviews with older advertising professionals and the thematic analysis of recent ageism-related coverage in…
‘Hey Alexa, what did I forget?’
This article examines how we increasingly delegate the task of memorisation to networked devices and associated applications, such as Google search. Human memory is supplemented by the proliferation of voice assistants embedded in mobile, wearable and situated devices that provide ready access to common knowledge as well as reminders for procedural tasks. Previous research in the field of transactive memory, investigating how search engines and n…
Faster than the Speed of Thought
The rapid development of predictive technologies from simple pre-emptive text to voice-activated virtual assistants raises questions about how we engage with bodies of knowledge mediated by algorithms. Predictive technologies with increasingly adaptive algorithms supported by machine learning, have the capacity to learn alongside us, gleaning information to better understand behavioural patterns and predict human action and intention. These techn…
A new master of the cultural domain? Google's role in the transactive memory systems of advertising copywriters and art directors
Creative practice in advertising is often lauded for its novelty, which is recognised in industry awards and other forms of peer evaluation. However, advertising is commonly required to address broad audiences, which means it needs to reflect popular and common cultural ideas. When developing ideas for a new project, advertising creatives usually undertake a research process that allows them to draw upon popular culture texts and previous adverti…
Hitting the 'glass wall
This article contributes to the growing research into the structural inequalities characterising the cultural industries by investigating the lived experience of older cultural workers. By drawing on 22 in-depth interviews with experienced advertising creatives it explores how ageism manifests itself in the creative departments of advertising agencies and how older creatives negotiate their professional identities in response to ageist representa…
Structural Change in Hierarchic Spatial Systems in South West England Between 1861 and 1911
A methodology for the analysis of the structural relationships between centres at a given historical point in time is presented. The functioning of an historical urban system is described in a set-theoretic framework, and the concept of a coupling between two centres is introduced as a way of characterising their structural relationship. A coupling arises from the transfer of the unsatisfied portion of local demand between lower and a higher orde…
Hierarchic and Non-Hierarchic Grouping Methods
Hierarchic and non-hierarchic grouping methods are compared and the reallocation property of the latter is identified as an important advantage as it overcomes the problem of chaining, which is inherent in hierarchic methods. The two methods are used to produce regionalizations of crop composition data for the counties of Ohio in 1940. The grouping strategies are applied to the orthogonal crop dimensions from a Principal Components Analysis. Vari…
Hierarchic and Non-Hierarchic Grouping Methods
Hierarchic and non-hierarchic grouping methods are compared and the reallocation property of the latter is identified as an important advantage as it overcomes the problem of chaining, which is inherent in hierarchic methods. The two methods are used to produce regionalizations of crop composition data for the counties of Ohio in 1940. The grouping strategies are applied to the orthogonal crop dimensions from a Principal Components Analysis. Vari…
Hitting the 'glass wall
This article contributes to the growing research into the structural inequalities characterising the cultural industries by investigating the lived experience of older cultural workers. By drawing on 22 in-depth interviews with experienced advertising creatives it explores how ageism manifests itself in the creative departments of advertising agencies and how older creatives negotiate their professional identities in response to ageist representa…
Hierarchic and Non-Hierarchic Grouping Methods
Hierarchic and non-hierarchic grouping methods are compared and the reallocation property of the latter is identified as an important advantage as it overcomes the problem of chaining, which is inherent in hierarchic methods. The two methods are used to produce regionalizations of crop composition data for the counties of Ohio in 1940. The grouping strategies are applied to the orthogonal crop dimensions from a Principal Components Analysis. Vari…
Structural Change in Hierarchic Spatial Systems in South West England Between 1861 and 1911
A methodology for the analysis of the structural relationships between centres at a given historical point in time is presented. The functioning of an historical urban system is described in a set-theoretic framework, and the concept of a coupling between two centres is introduced as a way of characterising their structural relationship. A coupling arises from the transfer of the unsatisfied portion of local demand between lower and a higher orde…
A new master of the cultural domain? Google's role in the transactive memory systems of advertising copywriters and art directors
Creative practice in advertising is often lauded for its novelty, which is recognised in industry awards and other forms of peer evaluation. However, advertising is commonly required to address broad audiences, which means it needs to reflect popular and common cultural ideas. When developing ideas for a new project, advertising creatives usually undertake a research process that allows them to draw upon popular culture texts and previous adverti…
Hitting the 'glass wall
This article contributes to the growing research into the structural inequalities characterising the cultural industries by investigating the lived experience of older cultural workers. By drawing on 22 in-depth interviews with experienced advertising creatives it explores how ageism manifests itself in the creative departments of advertising agencies and how older creatives negotiate their professional identities in response to ageist representa…
Faster than the Speed of Thought
The rapid development of predictive technologies from simple pre-emptive text to voice-activated virtual assistants raises questions about how we engage with bodies of knowledge mediated by algorithms. Predictive technologies with increasingly adaptive algorithms supported by machine learning, have the capacity to learn alongside us, gleaning information to better understand behavioural patterns and predict human action and intention. These techn…
‘Hey Alexa, what did I forget?’
This article examines how we increasingly delegate the task of memorisation to networked devices and associated applications, such as Google search. Human memory is supplemented by the proliferation of voice assistants embedded in mobile, wearable and situated devices that provide ready access to common knowledge as well as reminders for procedural tasks. Previous research in the field of transactive memory, investigating how search engines and n…
Practically there? Exploring public relations educators' perceptions of creativity in the curriculum and classroom
Purpose The purpose of this paper is to identify the position of creativity within Australian public relations courses and explore how academics embed what is often identified by industry as a core skill for future and current practitioners. Design/methodology/approach The study consists of semi-structured interviews with 15 public relations academics to examine their views on the value and delivery of creativity in the public relations curriculu…
Making sense of ‘ambiguous ageism’
As recent statistics confirm, the advertising industry lives up to its image of being a preserve of the young: Less than 10% of all advertising practitioners in the US, UK and Australia are over the age of 45. But what are the social processes and discursive formations that create and sustain this skewed age profile? Based on 26 in-depth interviews with older advertising professionals and the thematic analysis of recent ageism-related coverage in…
The past as present in health promotion
Health promotion is conceived as a unifying concept for improving the health of populations. This means addressing the socio-cultural, economic and commercial causes of ill-health, which are necessarily informed by past policies and socio-cultural contexts. However, historical scholarship has rarely figured in health promotion practice or scholarship. This gap resides in the determinants of health, and notably in the analyses of tobacco control a…
AI and the social construction of creativity
Artificial Intelligence (AI) encroaches on new terrains of human activity by dint of its efficacy and an expanding ability to autonomously incorporate information from many disciplines and sources. In this paper, we focus specifically on how AI affects the communicative practices associated with creativity. AI has the capacity to reshape discipline and taste communities by providing new content that competes with human production and by mediating…
Clear Benefits, Complex Barriers
Advances in media technologies have afforded audiences greater control over how, and to what extent, they engage with brand content and advertising. In response, brands have pursued more immersive and participatory ways of reaching consumers, with transmedia storytelling—the coordinated communication of a narrative across multiple platforms with each medium contributing unique elements—emerging as one such approach. While scholarship has examined…
Isn’t It Iconic? A Brand History of Medicare
Medicare is widely recognised as one of Australia’s most trusted and enduring public sector brands, often described as “iconic” in political discourse and consistently ranked highly in measures of public trust. Less understood, however, are the symbolic strategies and cultural rituals that have helped consolidate Medicare’s position in the Australian imagination. Drawing on advertising campaigns, archival records, news media and political comment…
Computer Science (6 works) · Psychology (6 works) · Sociology (6 works) · Political science (5 works) · Public relations (4 works) · Social Psychology (4 works) · Artificial Intelligence (3 works) · Creativity (3 works) · Creativity in Education and Neuroscience (3 works) · Engineering (3 works)