Shinji Oyama
Biographic Data
| ID | 3855994 |
|---|---|
| NAME | Shinji Oyama |
| GIVEN NAMES | Shinji |
| FAMILY NAME | Oyama |
| SIGNATURE | OYAMA S |
| AFFILIATIONS | Ritsumeikan University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The last paradise for creative workers? The case of Shueisha and Weekly Shōnen Jump
The Weekly Shonen Jump, published by Shueisha, is widely seen as the most important publication in global manga culture and home to some of the world's most iconic media franchises, including Dragon Ball, and yet remains largely understudied. This article interrogates how Shonen Jump's success, steered by editors who are often deemed 'uncreative' within Japan's inflexible employment framework, challenges the Western ideal of creativity that is as…
Japanese creative industries in globalization
In recent years, the creative industries have become an increasingly important concept in Japan. The focus of many debates is no longer exclusively on manufacturing and productivity, but has shifted to nurturing creativity and culture. Research around Japanese creative industries is growing—however most of them are focused on the popular, but niche, genre of manga and anime . Much of this research is concerned with so-called “Cool Japan,” which i…
The Emergence of Pan-Asian Brands: Regional Strategies of Japanese Cosmetics Brands
In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an emphasis on branding, as distinct from advertising, which changes the way in which we understand this regional phenomenon. I explore the different ways in which a brand engages consumers, and arg…
The last paradise for creative workers? The case of Shueisha and Weekly Shōnen Jump
The Weekly Shonen Jump, published by Shueisha, is widely seen as the most important publication in global manga culture and home to some of the world's most iconic media franchises, including Dragon Ball, and yet remains largely understudied. This article interrogates how Shonen Jump's success, steered by editors who are often deemed 'uncreative' within Japan's inflexible employment framework, challenges the Western ideal of creativity that is as…
The Emergence of Pan-Asian Brands: Regional Strategies of Japanese Cosmetics Brands
In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an emphasis on branding, as distinct from advertising, which changes the way in which we understand this regional phenomenon. I explore the different ways in which a brand engages consumers, and arg…
The Emergence of Pan-Asian Brands: Regional Strategies of Japanese Cosmetics Brands
In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an emphasis on branding, as distinct from advertising, which changes the way in which we understand this regional phenomenon. I explore the different ways in which a brand engages consumers, and arg…
Japanese creative industries in globalization
In recent years, the creative industries have become an increasingly important concept in Japan. The focus of many debates is no longer exclusively on manufacturing and productivity, but has shifted to nurturing creativity and culture. Research around Japanese creative industries is growing—however most of them are focused on the popular, but niche, genre of manga and anime . Much of this research is concerned with so-called “Cool Japan,” which i…
The last paradise for creative workers? The case of Shueisha and Weekly Shōnen Jump
The Weekly Shonen Jump, published by Shueisha, is widely seen as the most important publication in global manga culture and home to some of the world's most iconic media franchises, including Dragon Ball, and yet remains largely understudied. This article interrogates how Shonen Jump's success, steered by editors who are often deemed 'uncreative' within Japan's inflexible employment framework, challenges the Western ideal of creativity that is as…
Business (2 works) · Cultural Industries and Urban Development (2 works) · Globalization (2 works) · Japanese History and Culture (2 works) · Political science (2 works) · Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Art history (1 works) · Asian Culture and Media Studies (1 works)