Ariel Chen
Biographic Data
| ID | 3856044 |
|---|---|
| NAME | Ariel Chen |
| GIVEN NAMES | Ariel |
| FAMILY NAME | Chen |
| SIGNATURE | CHEN A |
| AFFILIATIONS | Örebro University |
| ORCID | 0000-0003-2394-9959 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 34 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 4 |
The gendering of healthy diets
Gendered identities are communicated in places as frequent and ordinary as food packaging, becoming mundane features of everyday life as they sit on supermarket shelves, in cupboards and on office desks. Multimodal critical discourse analysis (MCDA) allows us to investigate how such identities are buried in packaging in relation to health and fitness. Despite observed broader changes in gendered representations of the body in advertising, in part…
Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design
Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in Critical Discourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing …
Designing food packaging to present healthy and ethical diets to the New Chinese middle classes
‘Healthy’ and ‘ethical’ food is one of the fastest-growing food trends around the world. Yet scholars in this journal have shown that what this means in many territories tends to be dominated by Western-centric concepts. They call for the need to decenter the dominant Euro-American and Anglo-centric food scholarship in order to throw light on these processes. To better understand food globalization, one must consider how regional history, culture…
Women and fitness on Weibo
This paper uses a social semiotic approach to analyse the posts of women fitness experts/influencers on Chinese Weibo. On the posts, we find a harmonized world where all parts of life can be managed by making the right choices and by having a striving attitude. Here, success and happiness become tasks to be worked on. Yet this is a decontextualized world, where there is no room for actual situations and dispositions. We discuss how these represen…
The making of healthy and moral snacks
This paper examines how snack brands represent themselves as producers of healthy food through corporate stories on their websites. The increased emphasis on health in “the new public health era” has created a market for products promoted as healthy or with some kind of wellbeing association. Riding on this trend, many companies have emerged and positioned themselves as providing good food options. Employing the theory of social semiotics and usi…
The mythologization of protein
This paper examines how protein snacks are marketed as good food choices through their packaging and how these packages reproduce a discourse – what we see as a myth – of the benefits of high protein intake. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence of this. Protein foods and beverages are nevertheless one of the fastest growin…
The local and the global in the visual design of a Chinese women’s lifestyle magazine
This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women’s magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women’s identities. The authors conclude that, like established international magazine brands, this title signifi…
Changing Genres and Language Styles in Contemporary Chinese Lifestyle Magazines
The magazine market in China has been changing steadily as global media corporations have brought their international titles into China and as local Chinese titles have had to transform in order to meet the changing market and the arrival of advertising-driven content. This article analyses the changing visual styles, linguistic genres and language styles in the women's lifestyle magazine Rayli over the past ten years, showing how these increasin…
The mythologization of protein
This paper examines how protein snacks are marketed as good food choices through their packaging and how these packages reproduce a discourse – what we see as a myth – of the benefits of high protein intake. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence of this. Protein foods and beverages are nevertheless one of the fastest growin…
Women and fitness on Weibo
This paper uses a social semiotic approach to analyse the posts of women fitness experts/influencers on Chinese Weibo. On the posts, we find a harmonized world where all parts of life can be managed by making the right choices and by having a striving attitude. Here, success and happiness become tasks to be worked on. Yet this is a decontextualized world, where there is no room for actual situations and dispositions. We discuss how these represen…
The local and the global in the visual design of a Chinese women’s lifestyle magazine
This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women’s magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women’s identities. The authors conclude that, like established international magazine brands, this title signifi…
Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design
Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in Critical Discourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing …
Designing food packaging to present healthy and ethical diets to the New Chinese middle classes
‘Healthy’ and ‘ethical’ food is one of the fastest-growing food trends around the world. Yet scholars in this journal have shown that what this means in many territories tends to be dominated by Western-centric concepts. They call for the need to decenter the dominant Euro-American and Anglo-centric food scholarship in order to throw light on these processes. To better understand food globalization, one must consider how regional history, culture…
Changing Genres and Language Styles in Contemporary Chinese Lifestyle Magazines
The magazine market in China has been changing steadily as global media corporations have brought their international titles into China and as local Chinese titles have had to transform in order to meet the changing market and the arrival of advertising-driven content. This article analyses the changing visual styles, linguistic genres and language styles in the women's lifestyle magazine Rayli over the past ten years, showing how these increasin…
The local and the global in the visual design of a Chinese women’s lifestyle magazine
This article uses a multimodal critical discourse analytic approach to analyse how a Chinese women’s magazine has changed visually over 17 years, partly through the gradual adoption of international branding design styles and partly through consumer product influences from Japan that are used to recontextualize core Chinese values and women’s identities. The authors conclude that, like established international magazine brands, this title signifi…
The making of healthy and moral snacks
This paper examines how snack brands represent themselves as producers of healthy food through corporate stories on their websites. The increased emphasis on health in “the new public health era” has created a market for products promoted as healthy or with some kind of wellbeing association. Riding on this trend, many companies have emerged and positioned themselves as providing good food options. Employing the theory of social semiotics and usi…
The mythologization of protein
This paper examines how protein snacks are marketed as good food choices through their packaging and how these packages reproduce a discourse – what we see as a myth – of the benefits of high protein intake. Research shows that consumers believe high protein food has a positive impact on physical performance and body composition, although there is very little evidence of this. Protein foods and beverages are nevertheless one of the fastest growin…
The gendering of healthy diets
Gendered identities are communicated in places as frequent and ordinary as food packaging, becoming mundane features of everyday life as they sit on supermarket shelves, in cupboards and on office desks. Multimodal critical discourse analysis (MCDA) allows us to investigate how such identities are buried in packaging in relation to health and fitness. Despite observed broader changes in gendered representations of the body in advertising, in part…
Connoting a neoliberal and entrepreneurial discourse of science through infographics and integrated design
Riding on the rising concern of public health and the growing neoliberal self-care agenda, the food market has witnessed a surge in ‘healthy’ food despite the criticism of this food does not help consumers eat more healthily. A growing interest in Critical Discourse Studies (CDS) is how food marketers colonise not only the food discourse but also the broader ideas and values such as health, politics, and environment. Contributing to this growing …
Designing food packaging to present healthy and ethical diets to the New Chinese middle classes
‘Healthy’ and ‘ethical’ food is one of the fastest-growing food trends around the world. Yet scholars in this journal have shown that what this means in many territories tends to be dominated by Western-centric concepts. They call for the need to decenter the dominant Euro-American and Anglo-centric food scholarship in order to throw light on these processes. To better understand food globalization, one must consider how regional history, culture…
Women and fitness on Weibo
This paper uses a social semiotic approach to analyse the posts of women fitness experts/influencers on Chinese Weibo. On the posts, we find a harmonized world where all parts of life can be managed by making the right choices and by having a striving attitude. Here, success and happiness become tasks to be worked on. Yet this is a decontextualized world, where there is no room for actual situations and dispositions. We discuss how these represen…
Political science (8 works) · Business (7 works) · Sociology (7 works) · Advertising (5 works) · Psychology (5 works) · Culinary Culture and Tourism (4 works) · Marketing (4 works) · Politics (4 works) · Discourse Analysis in Language Studies (3 works) · Law (3 works)