Alfonso Siano
Biographic Data
| ID | 3860883 |
|---|---|
| NAME | Alfonso Siano |
| GIVEN NAMES | Alfonso |
| FAMILY NAME | Siano |
| SIGNATURE | SIANO A |
| AFFILIATIONS | University of Salerno |
| ORCID | 0000-0002-8577-8158 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Revealing intelligent packaging for food products from consumers’ point of view in Georgia
Purpose The purpose of this study is to explore the awareness, perception and attitude of consumers from Georgia toward smart, active and intelligent packaging of food products. Design/methodology/approach This study is based on a quantitative research method using a survey questionnaire tool to gather data from consumers in Georgia. Findings The scope of the sample is restricted to only one developing country. Yet, the research results are still…
From fragmentation to collaboration in tourism promotion
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
Urban and rural destinations on Instagram
“More than words”
Destination competitiveness and museum marketing strategies
The aim of this paper is to inform the development of effective marketing strategies for provincial Italian museums. Being long-standing organisations, the characteristics of museums are deeply rooted within the context where they are located. As such, they must reflect an awareness of the location in which they are situated. With this in mind, we investigated the multifaceted nature of major Italian museums, located in a range of different provi…
Destination competitiveness and museum marketing strategies
The aim of this paper is to inform the development of effective marketing strategies for provincial Italian museums. Being long-standing organisations, the characteristics of museums are deeply rooted within the context where they are located. As such, they must reflect an awareness of the location in which they are situated. With this in mind, we investigated the multifaceted nature of major Italian museums, located in a range of different provi…
“More than words”
From fragmentation to collaboration in tourism promotion
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
Urban and rural destinations on Instagram
Revealing intelligent packaging for food products from consumers’ point of view in Georgia
Purpose The purpose of this study is to explore the awareness, perception and attitude of consumers from Georgia toward smart, active and intelligent packaging of food products. Design/methodology/approach This study is based on a quantitative research method using a survey questionnaire tool to gather data from consumers in Georgia. Findings The scope of the sample is restricted to only one developing country. Yet, the research results are still…
Business (5 works) · Computer Science (4 works) · Marketing (4 works) · Advertising (3 works) · Geography (3 works) · Political science (3 works) · Corporate Identity and Reputation (2 works) · Destinations (2 works) · Diverse Aspects of Tourism Research (2 works) · Public relations (2 works)