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Adrienne Fletcher

Biographic Data

ID3861040
NAMEAdrienne Fletcher
GIVEN NAMESAdrienne
FAMILY NAMEFletcher
SIGNATUREFLETCHER A
AFFILIATIONSUniversity of Florida
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS17
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2012
H-INDEX1
  • Current social media uses and evaluations in American museums

    Adrienne Fletcher, Moon J Lee•ARTICLE•Museum Management and Curatorship•2012•Cited by: 17•References: 8

    The purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently w…

  • Current social media uses and evaluations in American museums

    Adrienne Fletcher, Moon J Lee•ARTICLE•Museum Management and Curatorship•2012•Cited by: 17•References: 8

    The purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently w…

  • Current social media uses and evaluations in American museums

    Adrienne Fletcher, Moon J Lee•ARTICLE•Museum Management and Curatorship•2012•Cited by: 17•References: 8

    The purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently w…

Business (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Political science (1 work) · Public relations (1 work) · Public Relations and Crisis Communication (1 work) · Social media (1 work) · Sociology (1 work)

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