Darius-Aurel Frank
Biographic Data
| ID | 3862031 |
|---|---|
| NAME | Darius-Aurel Frank |
| GIVEN NAMES | Darius-Aurel |
| FAMILY NAME | Frank |
| SIGNATURE | FRANK D |
| AFFILIATIONS | Aarhus University |
| ORCID | 0000-0002-1577-7352 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Pro‐Organic by Design
Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices. Using an incentive‐compatible online supermarket experiment across four countries, we examine the impacts on consumer choices of organic product availability and assortment as well as competing quality an…
Visual fidelity in the metaverse matters for memory performance
The metaverse offers unlimited opportunities for interaction, training, business and pleasure across industries. While research is still in its infancy, the concept has been around for more than a decade, experiencing vast technological innovation in recent years. Headsets to experience metaverses via virtual reality (VR) provide increasing visual fidelity, which can alter the metaverse experience for the individual. Visual fidelity refers to the…
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
Brands are increasingly using the metaverse to promote sales of products and services, but the social influence of avatars in that context is largely unknown. Grounded in social impact theory and impression management literature, this research investigates the impact of retail store employee avatar presence on consumer behavior. Two between-subjects studies from laboratory and online settings uncover consumers’ aversive responses to employee avat…
Navigating uncertainty
In an era of transformation fueled by Artificial Intelligence (AI), human resistance to adopt this powerful technology has emerged as one of its most critical barriers. In a series of four studies involving almost 4,000 consumers, this research explores factors that contribute to consumer reluctance toward AI through theories related to algorithm aversion, decision-making under risk, and compensatory decision-making. The results underscore the im…
Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample
Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample
Navigating uncertainty
In an era of transformation fueled by Artificial Intelligence (AI), human resistance to adopt this powerful technology has emerged as one of its most critical barriers. In a series of four studies involving almost 4,000 consumers, this research explores factors that contribute to consumer reluctance toward AI through theories related to algorithm aversion, decision-making under risk, and compensatory decision-making. The results underscore the im…
Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample
Visual fidelity in the metaverse matters for memory performance
The metaverse offers unlimited opportunities for interaction, training, business and pleasure across industries. While research is still in its infancy, the concept has been around for more than a decade, experiencing vast technological innovation in recent years. Headsets to experience metaverses via virtual reality (VR) provide increasing visual fidelity, which can alter the metaverse experience for the individual. Visual fidelity refers to the…
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
Brands are increasingly using the metaverse to promote sales of products and services, but the social influence of avatars in that context is largely unknown. Grounded in social impact theory and impression management literature, this research investigates the impact of retail store employee avatar presence on consumer behavior. Two between-subjects studies from laboratory and online settings uncover consumers’ aversive responses to employee avat…
Navigating uncertainty
In an era of transformation fueled by Artificial Intelligence (AI), human resistance to adopt this powerful technology has emerged as one of its most critical barriers. In a series of four studies involving almost 4,000 consumers, this research explores factors that contribute to consumer reluctance toward AI through theories related to algorithm aversion, decision-making under risk, and compensatory decision-making. The results underscore the im…
Pro‐Organic by Design
Consumer uptake of organic food is shaped by both personal values and the way choices are structured in the retail environment. Unlike prior research, we here investigate how elements of supermarket choice architecture influence organic choices. Using an incentive‐compatible online supermarket experiment across four countries, we examine the impacts on consumer choices of organic product availability and assortment as well as competing quality an…
Psychology (4 works) · Business (2 works) · Computer Science (2 works) · Epistemology (2 works) · Human–computer interaction (2 works) · Metaverse (2 works) · Psychology of Moral and Emotional Judgment (2 works) · Virtual Reality Applications and Impacts (2 works) · Advertising (1 work) · Anthropology (1 work)