David Giner Sánchez
Biographic Data
| ID | 3868084 |
|---|---|
| NAME | David Giner Sánchez |
| GIVEN NAMES | David Giner |
| FAMILY NAME | Sánchez |
| SIGNATURE | SÁNCHEZ D G |
| AFFILIATIONS | University of Alicante |
| ORCID | 0000-0002-1822-1157 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
La incidencia de los medios sociales en la gestión de la presencia online del sector hotelero. El caso de Mallorca
The present research proposes a methodology to analyse the degree of incidence of social media in the management of the online presence of the hotel sector in Mallorca. To this end, the Social Media Maturity Index of the Tourism Offer (IMMSOT) has been designed, which allows the situation of tourism organisations in social media to be analysed on the basis of three dimensions associated with their social media marketing strategy: engagement, chan…
No prominent works on this page.
La incidencia de los medios sociales en la gestión de la presencia online del sector hotelero. El caso de Mallorca
The present research proposes a methodology to analyse the degree of incidence of social media in the management of the online presence of the hotel sector in Mallorca. To this end, the Social Media Maturity Index of the Tourism Offer (IMMSOT) has been designed, which allows the situation of tourism organisations in social media to be analysed on the basis of three dimensions associated with their social media marketing strategy: engagement, chan…
Art (1 work) · Destination management (1 work) · Destinations (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Economics (1 work) · Geography (1 work) · Humanities (1 work) · Political science (1 work) · Sharing Economy and Platforms (1 work)