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Loretta Ho

Biographic Data

ID3875903
NAMELoretta Ho
GIVEN NAMESLoretta
FAMILY NAMEHo
SIGNATUREHO L
AFFILIATIONSCanada Research Chairs
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS21
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2021
H-INDEX3
  • A life course perspective on cultural capital acquisition: How the timing and duration of musical socialization affect the taste for classical music and opera✰

    Open Access•Loretta Ho, Blair Wheaton et al.•ARTICLE•Poetics•2021•Cited by: 7•References: 41

  • Cultural Schemas for Racial Identity in Canadian Television Advertising

    Open Access•Sara Baumann, Loretta Ho•ARTICLE•Canadian Review of Sociology/Revue…•2014•Cited by: 3•References: 12

    What meanings are attached to race in advertising? We analyze a sample of prime-time Canadian television advertising to identify cultural schemas for what it means to be White, Black, and East/Southeast Asian. Our empirical focus is on food and dining advertising. Through quantitative content analysis of associations between race and food subtypes, we show that there are systematic differences in the types of foods that groups are associated with…

  • Speaking of Same-Sex Subjects in China

    Loretta Ho, Loretta Wing Wah Ho•ARTICLE•Asian Studies Review•2008•Cited by: 11•References: 15

  • Speaking of Same-Sex Subjects in China

    Loretta Ho, Loretta Wing Wah Ho•ARTICLE•Asian Studies Review•2008•Cited by: 11•References: 15

  • A life course perspective on cultural capital acquisition: How the timing and duration of musical socialization affect the taste for classical music and opera✰

    Open Access•Loretta Ho, Blair Wheaton et al.•ARTICLE•Poetics•2021•Cited by: 7•References: 41

  • Cultural Schemas for Racial Identity in Canadian Television Advertising

    Open Access•Sara Baumann, Loretta Ho•ARTICLE•Canadian Review of Sociology/Revue…•2014•Cited by: 3•References: 12

    What meanings are attached to race in advertising? We analyze a sample of prime-time Canadian television advertising to identify cultural schemas for what it means to be White, Black, and East/Southeast Asian. Our empirical focus is on food and dining advertising. Through quantitative content analysis of associations between race and food subtypes, we show that there are systematic differences in the types of foods that groups are associated with…

  • Speaking of Same-Sex Subjects in China

    Loretta Ho, Loretta Wing Wah Ho•ARTICLE•Asian Studies Review•2008•Cited by: 11•References: 15

  • Cultural Schemas for Racial Identity in Canadian Television Advertising

    Open Access•Sara Baumann, Loretta Ho•ARTICLE•Canadian Review of Sociology/Revue…•2014•Cited by: 3•References: 12

    What meanings are attached to race in advertising? We analyze a sample of prime-time Canadian television advertising to identify cultural schemas for what it means to be White, Black, and East/Southeast Asian. Our empirical focus is on food and dining advertising. Through quantitative content analysis of associations between race and food subtypes, we show that there are systematic differences in the types of foods that groups are associated with…

  • A life course perspective on cultural capital acquisition: How the timing and duration of musical socialization affect the taste for classical music and opera✰

    Open Access•Loretta Ho, Blair Wheaton et al.•ARTICLE•Poetics•2021•Cited by: 7•References: 41

Sociology (3 works) · Psychology (2 works) · Advertising (1 works) · Anthropology (1 works) · Art (1 works) · Attendance (1 works) · Biology (1 works) · China (1 works) · China's Socioeconomic Reforms and Governance (1 works) · Chinese history and philosophy (1 works)

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