Azilah Kasim
Biographic Data
| ID | 3891220 |
|---|---|
| NAME | Azilah Kasim |
| GIVEN NAMES | Azilah |
| FAMILY NAME | Kasim |
| SIGNATURE | KASIM A |
| AFFILIATIONS | Northern University of Malaysia |
| ORCID | 0000-0002-2217-0989 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 8 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Motivational push and pull factors influencing intentions to revisit Jordan as a Mice destination
The main objective of this study is to examine the impact of push and pull factors on the intentions of international participants to revisit MICE events held in Amman, given that there are very few existing studies on the topic. This research is quantitative and employs a questionnaire method to collect data. For data analysis, partial least squares structural equation modelling (PLS-SEM) was utilized to test the research hypothesis with a purpo…
Cultural Sustainable Tourism
Factors influencing Mice destination revisit intentions
The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the inte…
Millennials’ predisposition toward ecotourism
This research effort empirically tests three factors hypothesized to affect Indonesian millennials’ predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to individualistic) society, yet there is variance in both universalism value and horizontal collectivism. Two studies were conducted, one at ‘soft’, an…
Badanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destyna…
Praca ma na celu zbadanie wpływu wybranych czynników, które w przeszłości nie cieszyły się dużym zainteresowaniem badaczy, na lojalność ekoturystów wobec destynacji w kontekście ekoturystyki w kraju rozwijającym się. Czynniki te to: wizerunek i znajomość celu podróży, zachowania związanie z wyszukiwaniem informacji, zaangażowanie oraz motywacja turystyczna. Badanie zostało przeprowadzone na miejscu z udziałem grupy turystów odwiedzających Malezję…
Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample si…
Religious Festival Marketing
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify "pilgrims" and "tourists" because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivatio…
Overcoming challenges in qualitative inquiry within a conservative society
Planning the Past
Influence of recreation on education aspiration
In the wide context of travel and tourism, recreation plays a significant role in occupying holiday‐maker's agenda, so much so that destination is often sought based on recreation activities it offers. Campus recreation for example, is a major component that influences the young when choosing the destination in which to pursue higher education. However, the truly‐important‐but‐often‐dismissed role of recreation is perhaps its value towards the in…
Luring the tourists
Positioning is essential in most business to ensure competitiveness, survival and success. This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this research was an attempt to carry out a positioning exercise for the state of Kedah via understanding the perception of its market. Among the objectives…
Religious Festival Marketing
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify "pilgrims" and "tourists" because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivatio…
Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample si…
Overcoming challenges in qualitative inquiry within a conservative society
Luring the tourists
Positioning is essential in most business to ensure competitiveness, survival and success. This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this research was an attempt to carry out a positioning exercise for the state of Kedah via understanding the perception of its market. Among the objectives…
Influence of recreation on education aspiration
In the wide context of travel and tourism, recreation plays a significant role in occupying holiday‐maker's agenda, so much so that destination is often sought based on recreation activities it offers. Campus recreation for example, is a major component that influences the young when choosing the destination in which to pursue higher education. However, the truly‐important‐but‐often‐dismissed role of recreation is perhaps its value towards the in…
Luring the tourists
Positioning is essential in most business to ensure competitiveness, survival and success. This is certainly true for tourism since attracting more revenues entails making tourism destinations more appealing to tourists. Responding to the increase recognition on the importance of positioning, this research was an attempt to carry out a positioning exercise for the state of Kedah via understanding the perception of its market. Among the objectives…
Planning the Past
Overcoming challenges in qualitative inquiry within a conservative society
Badanie wizerunku i znajomości celu podróży, zachowań związanych z wyszukiwaniem informacji, zaangażowania oraz motywacji turystycznej jako czynników wpływających na lojalność ekoturysty wobec destyna…
Praca ma na celu zbadanie wpływu wybranych czynników, które w przeszłości nie cieszyły się dużym zainteresowaniem badaczy, na lojalność ekoturystów wobec destynacji w kontekście ekoturystyki w kraju rozwijającym się. Czynniki te to: wizerunek i znajomość celu podróży, zachowania związanie z wyszukiwaniem informacji, zaangażowanie oraz motywacja turystyczna. Badanie zostało przeprowadzone na miejscu z udziałem grupy turystów odwiedzających Malezję…
Exploring destination image, familiarity, information search behaviour, involvement and travel motivation as influencers of ecotourists’ destination loyalty
This work aims at exploring the influence of selected factors that have received little attention in the past on ecotourism destination loyalty within the context of a developing country. The factors are destination image, familiarity, information search behaviour, involvement and travel motivation. The research was conducted on ecotourists visiting Malaysia who were approached on site and assisted to complete the survey instrument. The sample si…
Religious Festival Marketing
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify "pilgrims" and "tourists" because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable tourism development for the region with rich religious and cultural characteristics, the present article outlines a process for analyzing the motivatio…
Millennials’ predisposition toward ecotourism
This research effort empirically tests three factors hypothesized to affect Indonesian millennials’ predisposition to engage in ecotourism experiences, namely universalism value, horizontal collectivism and user generated content (UGC). Indonesia is generally considered a collectivist (as opposed to individualistic) society, yet there is variance in both universalism value and horizontal collectivism. Two studies were conducted, one at ‘soft’, an…
Cultural Sustainable Tourism
Factors influencing Mice destination revisit intentions
The relationship between push and pull factors with the intention to revisit a destination has often been investigated in the context of general tourism. Not much is known on the factors influencing MICE destination revisit intentions, despite the numerous socioeconomic benefits that many countries have received from the MICE tourism business. This article attempts to fill the gap of knowledge by critically reviewing the literature using the inte…
Motivational push and pull factors influencing intentions to revisit Jordan as a Mice destination
The main objective of this study is to examine the impact of push and pull factors on the intentions of international participants to revisit MICE events held in Amman, given that there are very few existing studies on the topic. This research is quantitative and employs a questionnaire method to collect data. For data analysis, partial least squares structural equation modelling (PLS-SEM) was utilized to test the research hypothesis with a purpo…
Diverse Aspects of Tourism Research (8 works) · Tourism (8 works) · Political science (7 works) · Geography (6 works) · Sociology (6 works) · Business (5 works) · Psychology (5 works) · Marketing (4 works) · Advertising (3 works) · Destinations (3 works)