Nicholas Burton
Biographic Data
| ID | 3891797 |
|---|---|
| NAME | Nicholas Burton |
| GIVEN NAMES | Nicholas |
| FAMILY NAME | Burton |
| SIGNATURE | BURTON N |
| AFFILIATIONS | Northumbria University |
| ORCID | 0000-0002-6238-0059 |
| VERIFIED | Yes |
| TOTAL WORKS | 23 |
| TOTAL CITATIONS | 16 |
| WORKS AS AUTHOR | 20 |
| WORKS AS EDITOR | 3 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Examining TikTok’s Sport Sponsorship Strategy
The Maturation of Management, Spirituality and Religion as a Research Discipline
This bibliometric analysis examines the ontological and epistemological evolution of the management, spirituality and religion (MSR) field, tracing nascent origins to the contemporary domain of scholarly inquiry. We analyse a corpus of 5,566 publications indexed on the Web of Science using a number of bibliometric indicators including: thematic keywords, geographical distribution, institutional affiliations, publication outlets, seminal contribut…
How do firms manage ethically-contested organisational paradoxes? Insights from two historical case studies of modern slavery
Management researchers, particularly those focused on socially important issues such as worker exploitation, are increasingly interested in what this study terms ethically-contested organisational paradoxes. Such paradoxes occur when there is an incongruity between the ethical dimensions of a firm’s action in one area, geographical or functional, and another. To understand how firms manage ethically-contested organisational paradoxes, this study …
Beyond the Inclusion–Exclusion Binary
This study examines non-Western perceptions of inclusion and exclusion through an examination of right mindfulness practitioners in Vietnam. It contributes to the critical inclusion literature that problematizes inclusion by showing how right mindfulness practitioners rejected the concepts of inclusion and exclusion, and moreover, resisted attachments to feelings of inclusion or exclusion, treating both states as empty and non-enduring. Surprisin…
“Be Not Conformed to this World”
This paper draws on MacIntyre’s ethical thought to illuminate a hitherto underexplored religious context for business ethics, that of the Amish. It draws on an empirical study of Amish settlements in Holmes County, Ohio, and aims to deepen our understanding of Amish business ethics by bringing it into contact with an ethical theory that has had a significant impact within business ethics, that of Alasdair MacIntyre. It also aims to extend MacInty…
“We are Neither Commies nor Volunteers”
This paper draws on an institutional logics perspective to illuminate a hitherto underexplored context for CSR professional identity construction. It draws on an empirical study of 65 CSR professionals in South Korea and aims to deepen our understanding of CSR professional identity construction by investigating the contested nature of the CSR professional field between, on the one hand, societal-normative expectations of the profession, and, in t…
Faith Traditions and Sustainability
Faith Traditions and Practices in the Workplace Volume II
Faith Traditions and Practices in the Workplace Volume I
Bring Your Non-self to Work? The Interaction Between Self-decentralization and Moral Reasoning
Spirituality continues to exert a strong influence in people’s lives both in work and beyond. However, given that spirituality is often non-formalized and personal, we continue to know little about how moral reasoning is strategized. In this paper, we examine how Buddhist leader-practitioners interpret and operationalize a process of self-decentralization based upon Buddhist emptiness theory as a form of moral reasoning. We find that Buddhist lea…
The Influence of Spiritual Traditions on the Interplay of Subjective and Normative Interpretations of Meaningful Work
This paper argues that the principles of spiritual traditions provide normative ‘standards of goodness’ within which practitioners evaluate meaningful work. Our comparative study of practitioners in the Buddhist and Quaker traditions provide a fine-grained analysis to illuminate, that meaningfulness is deeply connected to particular tradition-specific philosophical and theological ideas. In the Buddhist tradition, meaningfulness is temporal and r…
Quaker Business Ethics as MacIntyrean Tradition
This paper argues that Quaker business ethics can be understood as a MacIntyrean tradition. To do so, it draws on three key MacIntyrean concepts: community, compartmentalisation, and the critique of management. The emphasis in Quaker business ethics on finding unity, as well as the emphasis that Quaker businesses have placed on serving their local areas, accords with MacIntyre’s claim that small-scale community is essential to human flourishing. …
Micro-processes of Moral Normative Engagement with CSR Tensions
Although CSR scholarship has highlighted how tensions in CSR implementation are negotiated, little is known about its normative and moral dimension at a micro-level. Drawing upon the economies of worth framework, we explore how spirituality influences the negotiation of CSR tensions at an individual level, and what types of justification work they engage in when experiencing tensions. Our analysis of semi-structured interview data from individual…
User Response to Extended Reality Sponsorship Activations on Social Media
This research explores user impressions of 360° video as a platform for sponsorship activation, seeking to examine consumers’ responses to 360° virtual environments as a form of extended reality (XR) marketing as well as the structural and experiential antecedents to XR’s potential as a vehicle for brand marketing and sponsorship activation. GoPro was selected as a case study for analysis; 25 brand posts on GoPro’s YouTube channel were identified…
Moral Identity and the Quaker tradition
Moral identity and moral dissonance in business ethics have explored tensions relating to moral self-identity and the pressures for identity compartmentalization in the workplace. Yet, the connection between these streams of scholarship, spirituality at work, and business ethics is under-theorized. In this paper, we examine the Quaker tradition to explore how Quakers’ interpret moral identity and negotiate the moral dissonance associated with a d…
Network rivalry, Competition and Innovation
Strategy, structure and rivalry across an industry has an impact upon innovation outcomes at the industry level. However, when patterns of rivalry are altered through the presence of strategic networks (sets of firms that cooperate closely on the basis of their web of strategic alliances) it is not clear what impact this has upon product market (price) competition and in factor markets (patents). Using data from the motor vehicle industry, we fin…
Leveraging inter-industry spillovers through DIY laboratories
DIY laboratories have the potential to advance new technologies, products and services through the leveraging of low-cost facilities by entrepreneurial individuals. We add to this emerging understanding of the DIY phenomenon by investigating the prevalence, operations and contextual factors that impact the use of DIY laboratories in the bicycle industry. We find two contexts in which DIY laboratories are utilised to develop component-level innova…
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form
Although commonly associated with commercial organizations utilizing it as a form of marketing communication, sponsorship has become an increasingly political activity. Over the past decade, an apparent shift in sponsorship spending has seen a growing number of sponsorships in which a state entity has acquired the right of association with a sponsorship property. Sponsorships undertaken by state-owned airlines, energy companies, as well as throug…
Guest Introduction Quaker Business, Industry and Commerce
This themed edition of Quaker Studies assembles a collection of papers by Quaker and other scholars from the fields of management and organisation to examine Quakerism in business, industry and commerce. These papers arise out of the joint Quaker Studies Research Association/Centre for Research in Quaker Studies conference held at Woodbrooke on 21 June 2018. The themes explored in them cover a wide, and previously under-explored, terrain that enc…
Religion, organization and company law – a case study of a Quaker business
This paper examines the effect of changes in corporate law in the mid-nineteenth century – incorporation and limited liability – on the ownership, control and socio-economic objectives of a Quaker family firm between 1841 and 1972. The Religious Society of Friends (Quakers) were well-known for adhering to internalized quasi-legal rules and self-governance, and had a strong reputation, which persists today, for trust, integrity and honesty in all …
Spiritual Discernment, the Incorporated Organization, and Corporate Law
The purpose of this paper is to examine the extent to which practices from the spiritual traditions-in our case, spiritual discernment-may offer opportunities for management innovation in non-religious organizations in designing collaborative and participative decision-making processes. We examine the case of a spiritual discernment practice associated with the Religious Society of Friends (Quakers) in the UK-known as the Quaker Business Method (…
The Thatcher government and (de)regulation
Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from management and historical research scholars. Thus, how (de)regulation in this era influenced the evolution of product design remains ripe for exploration. The purpose of this paper is to examine the UK individual personal pensions product market between the mid-1980…
Using template and matrix analysis
Purpose The purpose of this paper is to present a qualitative research method using oral history interview data that may advance new types of methodological inquiry in management and organisation history research. Design/methodology/approach The method, the authors present, combines matrix and template analysis using oral histories from unstructured interviews with 31 senior managers in the UK individual personal pensions product market to illumi…
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form
Although commonly associated with commercial organizations utilizing it as a form of marketing communication, sponsorship has become an increasingly political activity. Over the past decade, an apparent shift in sponsorship spending has seen a growing number of sponsorships in which a state entity has acquired the right of association with a sponsorship property. Sponsorships undertaken by state-owned airlines, energy companies, as well as throug…
How do firms manage ethically-contested organisational paradoxes? Insights from two historical case studies of modern slavery
Management researchers, particularly those focused on socially important issues such as worker exploitation, are increasingly interested in what this study terms ethically-contested organisational paradoxes. Such paradoxes occur when there is an incongruity between the ethical dimensions of a firm’s action in one area, geographical or functional, and another. To understand how firms manage ethically-contested organisational paradoxes, this study …
Religion, organization and company law – a case study of a Quaker business
This paper examines the effect of changes in corporate law in the mid-nineteenth century – incorporation and limited liability – on the ownership, control and socio-economic objectives of a Quaker family firm between 1841 and 1972. The Religious Society of Friends (Quakers) were well-known for adhering to internalized quasi-legal rules and self-governance, and had a strong reputation, which persists today, for trust, integrity and honesty in all …
The Thatcher government and (de)regulation
Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from management and historical research scholars. Thus, how (de)regulation in this era influenced the evolution of product design remains ripe for exploration. The purpose of this paper is to examine the UK individual personal pensions product market between the mid-1980…
Using template and matrix analysis
Purpose The purpose of this paper is to present a qualitative research method using oral history interview data that may advance new types of methodological inquiry in management and organisation history research. Design/methodology/approach The method, the authors present, combines matrix and template analysis using oral histories from unstructured interviews with 31 senior managers in the UK individual personal pensions product market to illumi…
Guest Introduction Quaker Business, Industry and Commerce
This themed edition of Quaker Studies assembles a collection of papers by Quaker and other scholars from the fields of management and organisation to examine Quakerism in business, industry and commerce. These papers arise out of the joint Quaker Studies Research Association/Centre for Research in Quaker Studies conference held at Woodbrooke on 21 June 2018. The themes explored in them cover a wide, and previously under-explored, terrain that enc…
Religion, organization and company law – a case study of a Quaker business
This paper examines the effect of changes in corporate law in the mid-nineteenth century – incorporation and limited liability – on the ownership, control and socio-economic objectives of a Quaker family firm between 1841 and 1972. The Religious Society of Friends (Quakers) were well-known for adhering to internalized quasi-legal rules and self-governance, and had a strong reputation, which persists today, for trust, integrity and honesty in all …
Spiritual Discernment, the Incorporated Organization, and Corporate Law
The purpose of this paper is to examine the extent to which practices from the spiritual traditions-in our case, spiritual discernment-may offer opportunities for management innovation in non-religious organizations in designing collaborative and participative decision-making processes. We examine the case of a spiritual discernment practice associated with the Religious Society of Friends (Quakers) in the UK-known as the Quaker Business Method (…
Network rivalry, Competition and Innovation
Strategy, structure and rivalry across an industry has an impact upon innovation outcomes at the industry level. However, when patterns of rivalry are altered through the presence of strategic networks (sets of firms that cooperate closely on the basis of their web of strategic alliances) it is not clear what impact this has upon product market (price) competition and in factor markets (patents). Using data from the motor vehicle industry, we fin…
Leveraging inter-industry spillovers through DIY laboratories
DIY laboratories have the potential to advance new technologies, products and services through the leveraging of low-cost facilities by entrepreneurial individuals. We add to this emerging understanding of the DIY phenomenon by investigating the prevalence, operations and contextual factors that impact the use of DIY laboratories in the bicycle industry. We find two contexts in which DIY laboratories are utilised to develop component-level innova…
Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form
Although commonly associated with commercial organizations utilizing it as a form of marketing communication, sponsorship has become an increasingly political activity. Over the past decade, an apparent shift in sponsorship spending has seen a growing number of sponsorships in which a state entity has acquired the right of association with a sponsorship property. Sponsorships undertaken by state-owned airlines, energy companies, as well as throug…
User Response to Extended Reality Sponsorship Activations on Social Media
This research explores user impressions of 360° video as a platform for sponsorship activation, seeking to examine consumers’ responses to 360° virtual environments as a form of extended reality (XR) marketing as well as the structural and experiential antecedents to XR’s potential as a vehicle for brand marketing and sponsorship activation. GoPro was selected as a case study for analysis; 25 brand posts on GoPro’s YouTube channel were identified…
Moral Identity and the Quaker tradition
Moral identity and moral dissonance in business ethics have explored tensions relating to moral self-identity and the pressures for identity compartmentalization in the workplace. Yet, the connection between these streams of scholarship, spirituality at work, and business ethics is under-theorized. In this paper, we examine the Quaker tradition to explore how Quakers’ interpret moral identity and negotiate the moral dissonance associated with a d…
Faith Traditions and Practices in the Workplace Volume II
Faith Traditions and Practices in the Workplace Volume I
Bring Your Non-self to Work? The Interaction Between Self-decentralization and Moral Reasoning
Spirituality continues to exert a strong influence in people’s lives both in work and beyond. However, given that spirituality is often non-formalized and personal, we continue to know little about how moral reasoning is strategized. In this paper, we examine how Buddhist leader-practitioners interpret and operationalize a process of self-decentralization based upon Buddhist emptiness theory as a form of moral reasoning. We find that Buddhist lea…
The Influence of Spiritual Traditions on the Interplay of Subjective and Normative Interpretations of Meaningful Work
This paper argues that the principles of spiritual traditions provide normative ‘standards of goodness’ within which practitioners evaluate meaningful work. Our comparative study of practitioners in the Buddhist and Quaker traditions provide a fine-grained analysis to illuminate, that meaningfulness is deeply connected to particular tradition-specific philosophical and theological ideas. In the Buddhist tradition, meaningfulness is temporal and r…
Quaker Business Ethics as MacIntyrean Tradition
This paper argues that Quaker business ethics can be understood as a MacIntyrean tradition. To do so, it draws on three key MacIntyrean concepts: community, compartmentalisation, and the critique of management. The emphasis in Quaker business ethics on finding unity, as well as the emphasis that Quaker businesses have placed on serving their local areas, accords with MacIntyre’s claim that small-scale community is essential to human flourishing. …
Micro-processes of Moral Normative Engagement with CSR Tensions
Although CSR scholarship has highlighted how tensions in CSR implementation are negotiated, little is known about its normative and moral dimension at a micro-level. Drawing upon the economies of worth framework, we explore how spirituality influences the negotiation of CSR tensions at an individual level, and what types of justification work they engage in when experiencing tensions. Our analysis of semi-structured interview data from individual…
Faith Traditions and Sustainability
Beyond the Inclusion–Exclusion Binary
This study examines non-Western perceptions of inclusion and exclusion through an examination of right mindfulness practitioners in Vietnam. It contributes to the critical inclusion literature that problematizes inclusion by showing how right mindfulness practitioners rejected the concepts of inclusion and exclusion, and moreover, resisted attachments to feelings of inclusion or exclusion, treating both states as empty and non-enduring. Surprisin…
“Be Not Conformed to this World”
This paper draws on MacIntyre’s ethical thought to illuminate a hitherto underexplored religious context for business ethics, that of the Amish. It draws on an empirical study of Amish settlements in Holmes County, Ohio, and aims to deepen our understanding of Amish business ethics by bringing it into contact with an ethical theory that has had a significant impact within business ethics, that of Alasdair MacIntyre. It also aims to extend MacInty…
“We are Neither Commies nor Volunteers”
This paper draws on an institutional logics perspective to illuminate a hitherto underexplored context for CSR professional identity construction. It draws on an empirical study of 65 CSR professionals in South Korea and aims to deepen our understanding of CSR professional identity construction by investigating the contested nature of the CSR professional field between, on the one hand, societal-normative expectations of the profession, and, in t…
Examining TikTok’s Sport Sponsorship Strategy
The Maturation of Management, Spirituality and Religion as a Research Discipline
This bibliometric analysis examines the ontological and epistemological evolution of the management, spirituality and religion (MSR) field, tracing nascent origins to the contemporary domain of scholarly inquiry. We analyse a corpus of 5,566 publications indexed on the Web of Science using a number of bibliometric indicators including: thematic keywords, geographical distribution, institutional affiliations, publication outlets, seminal contribut…
How do firms manage ethically-contested organisational paradoxes? Insights from two historical case studies of modern slavery
Management researchers, particularly those focused on socially important issues such as worker exploitation, are increasingly interested in what this study terms ethically-contested organisational paradoxes. Such paradoxes occur when there is an incongruity between the ethical dimensions of a firm’s action in one area, geographical or functional, and another. To understand how firms manage ethically-contested organisational paradoxes, this study …
Sociology (18 works) · Political science (17 works) · Law (11 works) · Philosophy (11 works) · Business ethics (9 works) · Epistemology (9 works) · Workplace Spirituality and Leadership (9 works) · Business (8 works) · Psychology (8 works) · Public relations (8 works)