Julio E Moreno
Biographic Data
| ID | 3900393 |
|---|---|
| NAME | Julio E Moreno |
| GIVEN NAMES | Julio E |
| FAMILY NAME | Moreno |
| SIGNATURE | MORENO J E |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1940 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
In the Shadows of Mexico's PRI War
This book makes significant contributions to diplomatic history, Cold War studies, and Mexican history. It delivers an engaging narrative that digs deeply into intelligence and diplomatic archives to craft a fascinating story of how the 1959 Cuban Revolution and international aspects of the Cold War shaped domestic politics in 1960s Mexico. These external events, in the author’s view, “changed the course of Mexican history” (232). Renata Keller s…
J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950
This article looks at the corporate history of J. Walter Thompson to examine the nature of U.S.-Mexican relations in the aftermath of the Great Depression and World War II. It contends that local conditions, along with a cadre of “progressive” Good Neighbor Policy diplomats, forced American companies to adopt the role of “commercial diplomats,” altering the nature of what, up to 1940, had been a tense and bitter binational relationship. The artic…
Marketing in Mexico
When the Sears, Roebuck Company opened its first store in Mexico City on February 28, 1947, an observer reported that the crowds on opening day were generally “well behaved, but impatient; they wanted to buy! buy! and buy!” Saleswomen panicked “as a sea of hands thrust pesos toward them, into their pockets, into their blouses, anywhere—just to complete a purchase.” Customers not only refused to leave at the end of the day; they stayed outside the…
Humanidad y Espiritualidad. Bosquejo de una antropología sociológica
J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950
This article looks at the corporate history of J. Walter Thompson to examine the nature of U.S.-Mexican relations in the aftermath of the Great Depression and World War II. It contends that local conditions, along with a cadre of “progressive” Good Neighbor Policy diplomats, forced American companies to adopt the role of “commercial diplomats,” altering the nature of what, up to 1940, had been a tense and bitter binational relationship. The artic…
Marketing in Mexico
When the Sears, Roebuck Company opened its first store in Mexico City on February 28, 1947, an observer reported that the crowds on opening day were generally “well behaved, but impatient; they wanted to buy! buy! and buy!” Saleswomen panicked “as a sea of hands thrust pesos toward them, into their pockets, into their blouses, anywhere—just to complete a purchase.” Customers not only refused to leave at the end of the day; they stayed outside the…
Humanidad y Espiritualidad. Bosquejo de una antropología sociológica
Marketing in Mexico
When the Sears, Roebuck Company opened its first store in Mexico City on February 28, 1947, an observer reported that the crowds on opening day were generally “well behaved, but impatient; they wanted to buy! buy! and buy!” Saleswomen panicked “as a sea of hands thrust pesos toward them, into their pockets, into their blouses, anywhere—just to complete a purchase.” Customers not only refused to leave at the end of the day; they stayed outside the…
J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950
This article looks at the corporate history of J. Walter Thompson to examine the nature of U.S.-Mexican relations in the aftermath of the Great Depression and World War II. It contends that local conditions, along with a cadre of “progressive” Good Neighbor Policy diplomats, forced American companies to adopt the role of “commercial diplomats,” altering the nature of what, up to 1940, had been a tense and bitter binational relationship. The artic…
In the Shadows of Mexico's PRI War
This book makes significant contributions to diplomatic history, Cold War studies, and Mexican history. It delivers an engaging narrative that digs deeply into intelligence and diplomatic archives to craft a fascinating story of how the 1959 Cuban Revolution and international aspects of the Cold War shaped domestic politics in 1960s Mexico. These external events, in the author’s view, “changed the course of Mexican history” (232). Renata Keller s…
Political science (3 works) · Sociology (3 works) · Economic history (2 works) · History (2 works) · Law (2 works) · Law (2 works) · Politics (2 works) · Advertising (1 work) · American History and Culture (1 work) · Ancient history (1 work)