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Helena Barnard

Biographic Data

ID3903056
NAMEHelena Barnard
GIVEN NAMESHelena
FAMILY NAMEBarnard
SIGNATUREBARNARD H
AFFILIATIONSUniversity of Pretoria
ORCID0000-0002-5690-5023
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Export Credit Agencies and the Privilege of Wealth in Global Value Chain Participation

    Open Access•Michael Creighton, Helena Barnard et al.•ARTICLE•Global Policy•2026

    Public export credit agencies (ECAs) facilitate global trade by offering insurance to protect against the risk of non‐payment, provided minimum local content was produced. With the rise of global value chains (GVCs), exports often contain limited national content, and some ECAs argue that ‘national interest’ is more important. We examine how ECAs have responded through assessing the flexibility of policies to promote GVC participation. Qualitativ…

  • Managing less influence with a better understanding: The Benefit for Low-Income Countries of Understanding Distance as a Field

    Open Access•Blessing Mahomva, Helena Barnard•ARTICLE•Critical Perspectives on…•2025•References: 3

    Purpose In international business research, distance connotes unfamiliarity and misunderstanding. This paper aims to theorize the distance between low-income and higher-income countries, taking as point of departure that low-income countries are generally unimportant business partners of high-income countries, but dependent on the goods, services and markets of many of them. Design/methodology/approach Because low-income countries are dependent u…

  • Examining Underexplored Aspects of Female Entrepreneurship in the African Context

    Elie Virgile Chrysostome, Elie Chrysostome et al.•ARTICLE•Journal of African Business•2024

    Female entrepreneurship has become a phenomenon of an increasing interest for the last few decades and as such has captured the attention of many scholars, governments, international institutions f

  • Stepping stones across a fast-flowing river: Supporting emerging scholars from emerging markets

    Open Access•Helena Barnard•ARTICLE•Critical Perspectives on…•2024

    Purpose International business as a field values perspectives from various contexts, but scholars from emerging markets face a number of often-unseen challenges preventing them from fully contributing to the field. This study aims to explain those challenges and what the author has done to manage them. Design/methodology/approach This is a Reflexive piece in which the author makes sense of her own experience as a scholar not only of but also in a…

  • Overcoming a legacy of racial discrimination: Competing policy goals in South African academia

    Open Access•Robin Cowan, Moritz Müller et al.•ARTICLE•Socio-Economic Review•2024•References: 32

    Because discrimination is systemic, efforts to counter it must also be systemic. The South African case is instructive because it is extreme: Apartheid deliberately excluded the majority of the population, Black South Africans, from fully participating in society, but post-Apartheid efforts to achieve transformation have had limited success. This article examines the university system, where transformation involves increasing the size of the syst…

  • Something borrowed, something new: Challenges in using qualitative methods to study under-researched international business phenomena

    Open Access•A Rebecca Reuber, Sophie Alkhaled et al.•ARTICLE•Journal of International Business…•2022

    This article responds to calls for IB researchers to study a greater diversity of international business (IB) phenomena in order to generate theoretical insights about empirical settings that are under-represented in the scholarly IB literature. While this objective is consistent with the strengths of qualitative research methods, novel empirical settings are not always well aligned with methods that have been developed in better-researched and t…

  • Emerging multinationals benefiting from subsidiaries located in more developed countries: Drivers for the sharing of capabilities

    Helena Barnard•ARTICLE•Innovation and Development•2011•References: 7

    Two main mechanisms determine the extent to which the headquarters of multinational corporations (MNCs) from less developed countries gain useful capabilities from their subsidiaries in the developed world: learning mechanisms, and recognition by the parent. Because emerging MNCs are at an early stage of their evolution, informal learning mechanisms are more important than attempts to formalise learning. It also matters whether the parent recogni…

  • How Demand Sophistication (De‐)limits Economic Upgrading: Comparing the Film Industries of South Africa and Nigeria (Nollywood)

    Helena Barnard, Krista Tuomi•ARTICLE•Industry and Innovation•2008

    More sophisticated demand is typically seen as an enabler of economic upgrading. This study questions this linearity and extends demand theory through a case analysis of the film industry in two developing countries. When unsophisticated local demand results in well‐matched supply‐ and demand‐side elements, benefits do accrue. Low exposure to technically superior products in Nigeria allowed a fully fledged film value chain to develop, as consumer…

No prominent works on this page.

  • How Demand Sophistication (De‐)limits Economic Upgrading: Comparing the Film Industries of South Africa and Nigeria (Nollywood)

    Helena Barnard, Krista Tuomi•ARTICLE•Industry and Innovation•2008

    More sophisticated demand is typically seen as an enabler of economic upgrading. This study questions this linearity and extends demand theory through a case analysis of the film industry in two developing countries. When unsophisticated local demand results in well‐matched supply‐ and demand‐side elements, benefits do accrue. Low exposure to technically superior products in Nigeria allowed a fully fledged film value chain to develop, as consumer…

  • Emerging multinationals benefiting from subsidiaries located in more developed countries: Drivers for the sharing of capabilities

    Helena Barnard•ARTICLE•Innovation and Development•2011•References: 7

    Two main mechanisms determine the extent to which the headquarters of multinational corporations (MNCs) from less developed countries gain useful capabilities from their subsidiaries in the developed world: learning mechanisms, and recognition by the parent. Because emerging MNCs are at an early stage of their evolution, informal learning mechanisms are more important than attempts to formalise learning. It also matters whether the parent recogni…

  • Something borrowed, something new: Challenges in using qualitative methods to study under-researched international business phenomena

    Open Access•A Rebecca Reuber, Sophie Alkhaled et al.•ARTICLE•Journal of International Business…•2022

    This article responds to calls for IB researchers to study a greater diversity of international business (IB) phenomena in order to generate theoretical insights about empirical settings that are under-represented in the scholarly IB literature. While this objective is consistent with the strengths of qualitative research methods, novel empirical settings are not always well aligned with methods that have been developed in better-researched and t…

  • Examining Underexplored Aspects of Female Entrepreneurship in the African Context

    Elie Virgile Chrysostome, Elie Chrysostome et al.•ARTICLE•Journal of African Business•2024

    Female entrepreneurship has become a phenomenon of an increasing interest for the last few decades and as such has captured the attention of many scholars, governments, international institutions f

  • Stepping stones across a fast-flowing river: Supporting emerging scholars from emerging markets

    Open Access•Helena Barnard•ARTICLE•Critical Perspectives on…•2024

    Purpose International business as a field values perspectives from various contexts, but scholars from emerging markets face a number of often-unseen challenges preventing them from fully contributing to the field. This study aims to explain those challenges and what the author has done to manage them. Design/methodology/approach This is a Reflexive piece in which the author makes sense of her own experience as a scholar not only of but also in a…

  • Overcoming a legacy of racial discrimination: Competing policy goals in South African academia

    Open Access•Robin Cowan, Moritz Müller et al.•ARTICLE•Socio-Economic Review•2024•References: 32

    Because discrimination is systemic, efforts to counter it must also be systemic. The South African case is instructive because it is extreme: Apartheid deliberately excluded the majority of the population, Black South Africans, from fully participating in society, but post-Apartheid efforts to achieve transformation have had limited success. This article examines the university system, where transformation involves increasing the size of the syst…

  • Managing less influence with a better understanding: The Benefit for Low-Income Countries of Understanding Distance as a Field

    Open Access•Blessing Mahomva, Helena Barnard•ARTICLE•Critical Perspectives on…•2025•References: 3

    Purpose In international business research, distance connotes unfamiliarity and misunderstanding. This paper aims to theorize the distance between low-income and higher-income countries, taking as point of departure that low-income countries are generally unimportant business partners of high-income countries, but dependent on the goods, services and markets of many of them. Design/methodology/approach Because low-income countries are dependent u…

  • Export Credit Agencies and the Privilege of Wealth in Global Value Chain Participation

    Open Access•Michael Creighton, Helena Barnard et al.•ARTICLE•Global Policy•2026

    Public export credit agencies (ECAs) facilitate global trade by offering insurance to protect against the risk of non‐payment, provided minimum local content was produced. With the rise of global value chains (GVCs), exports often contain limited national content, and some ECAs argue that ‘national interest’ is more important. We examine how ECAs have responded through assessing the flexibility of policies to promote GVC participation. Qualitativ…

Economics (6 works) · Political science (4 works) · Sociology (4 works) · International Business and FDI (3 works) · Business (2 works) · Computer Science (2 works) · Economic growth (2 works) · Emerging markets (2 works) · Entrepreneurship Studies and Influences (2 works) · Epistemology (2 works)

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