Aixia Li
Biographic Data
| ID | 3913067 |
|---|---|
| NAME | Aixia Li |
| GIVEN NAMES | Aixia |
| FAMILY NAME | Li |
| SIGNATURE | LI A |
| AFFILIATIONS | East China Normal University |
| ORCID | 0000-0002-4210-9982 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Factors Engaging College Students in Online Learning
This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners' perceived usefulness, perceived interactivity, and expectation confirmatio…
No prominent works on this page.
Factors Engaging College Students in Online Learning
This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost and satisfaction. Learners' perceived usefulness, perceived interactivity, and expectation confirmatio…
Applied Psychology (1 work) · Business (1 work) · Computer Science (1 work) · Computer-assisted web interviewing (1 work) · Curriculum (1 work) · Customer Service Quality and Loyalty (1 work) · Expectancy theory (1 work) · Interactivity (1 work) · Knowledge Management and Sharing (1 work) · Marketing (1 work)