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Asif Mahmood

Biographic Data

ID3913562
NAMEAsif Mahmood
GIVEN NAMESAsif
FAMILY NAMEMahmood
SIGNATUREMAHMOOD A
AFFILIATIONSNamal College
ORCID0000-0003-1416-0390
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS0
AUTHOR COUNT11
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Meta-structural intelligence

    Open Access•Asif Mahmood•ARTICLE•Innovation The European Journal…•2026

    We introduce Meta-Structural Intelligence (MSI), a theoretical framework that elevates AI systems to the role of architects of organizational meta-structures. Departing from traditional theories of organizational design that confine artificial intelligence to decision-support or control, MSI frames AI as Metacoders that proactively generate, formalize and propagate design blueprints and executable governance ontologies across firms and industries…

  • From Green Intentions to Actions

    Open Access•Muhammad Ashraf, Muhammad Saeed Ashraf et al.•ARTICLE•SAGE Open•2025

    Traditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent customer skepticism and build a good brand image. However, there is limited empirical research that integrates these traditional and novel marketing techniques in green consumerism to develop green pu…

  • Enhancing Family Life Quality of Nurses Amid Covid-19 Pandemic

    Open Access•Kamran Adil, Asif Mahmood•ARTICLE•SAGE Open•2023

    It is challenging to be a nurse because you have to deal with patients’ unstable states on the spot, especially during pandemics. There has been an escalation in the situation as a result of the spread of a novel Coronavirus, COVID-19, across the globe. The mental health and personal lives of nursing staff suffered as a result of overload and stress during this contagion. In this context, the current study aims to hinge on improving the family sa…

  • Social Media Analytics Lens

    Open Access•Muhammad Ussama Majeed, Asif Mahmood et al.•ARTICLE•Humanities & Social Sciences…•2021

    Purpose of the study: This study focuses on understanding the potential unfavourable social media analytics practices (SMA) and how they may lead to the negative perception of consumer self-disclosure on social media sites and causing market discomfort for people. We also examined a framework regarding the SMA practices, and their impact on the customer’s trust to use social media networks. Methodology: Data were collected from 527 social media u…

  • Which Service Attributes Sway Internet Service Providers? Analysis Through Triangulation Approach

    Open Access•Asif Mahmood, Shazia Manzoor•ARTICLE•SAGE Open•2021

    Internet service providing industry is considered a mainstay for all types of organizations all over the world. In order to be competitive, internet service providers (ISPs) need to realize that all service quality attributes do not carry the same value in customers’ eyes. Therefore, the present study proposes a rationally appealing methodological framework for prioritizing attributes of the SERVQUAL model without restricting them to their dimens…

  • The Interplay between Corporate Social Responsibility at Employee Level, Ethical Leadership, Quality of Work Life and Employee Pro-Environmental Behavior

    Open Access•Edina Molnár, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    The notion of corporate social responsibility (CSR) has been around for many decades. However, even in 2021, its spectrum is still evolving. Several studies addressed CSR for realizing different organizational outcomes. However, its significance in achieving employee-related consequences is relatively new to the literature. In the same manner, it is not clear from existing literature how ethical leaders can impact their followers' CSR-related beh…

  • Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees

    Open Access•Jing Shao, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees' pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise's carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social r…

  • Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

    Open Access•Dianxi Zhang, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the pr…

  • Corporate Social Responsibility at the Micro-Level as a “New Organizational Value” for Sustainability

    Open Access•Naveed Ahmad, Zia Ullah et al.•ARTICLE•International Journal of…•2021

    While prior studies have largely addressed corporate social responsibility (CSR) at a macro or institutional level, its importance at the micro or individual level is to date underexplored, especially in the context of developing economies. Further, it is not clear from the studies in the extant literature how the role of females is more important in the context of environmental management as compared to males. Similarly, micro-level CSR (MCSR) i…

  • Value-at-Risk Analysis for Measuring Stochastic Volatility of Stock Returns

    Open Access•Fahim Afzal, Pan Haiying et al.•ARTICLE•SAGE Open•2021•References: 34

    To assess the time-varying dynamics in value-at-risk (VaR) estimation, this study has employed an integrated approach of dynamic conditional correlation (DCC) and generalized autoregressive conditional heteroscedasticity (GARCH) models on daily stock return of the emerging markets. A daily log-returns of three leading indices such as KSE100, KSE30, and KSE-ALL from Pakistan Stock Exchange and SSE180, SSE50 and SSE-Composite from Shanghai Stock Ex…

  • An Evaluation of Role of Police Forensic Science Laboratories in Countering Terrorism in Khyber Pakhtunkhwa, Pakistan

    Open Access•Farhat Ullah, Mohammed Shafiq et al.•ARTICLE•Progressive Research Journal of…•2020

    Forensic Science is a powerful tool to counter terrorism both in pre-incidence deterrence as well post-incident deterrence. The present study explores out the effectiveness of police Forensic Science Laboratory (FSL) along with the significance and its role to counter terrorism in Khyber Pakhtunkhwa - Pakistan. Data were taken by using a Structured questionnaire from 217 respondents, including 99 legal practitioners (lawyers dealing criminal case…

No prominent works on this page.

  • An Evaluation of Role of Police Forensic Science Laboratories in Countering Terrorism in Khyber Pakhtunkhwa, Pakistan

    Open Access•Farhat Ullah, Mohammed Shafiq et al.•ARTICLE•Progressive Research Journal of…•2020

    Forensic Science is a powerful tool to counter terrorism both in pre-incidence deterrence as well post-incident deterrence. The present study explores out the effectiveness of police Forensic Science Laboratory (FSL) along with the significance and its role to counter terrorism in Khyber Pakhtunkhwa - Pakistan. Data were taken by using a Structured questionnaire from 217 respondents, including 99 legal practitioners (lawyers dealing criminal case…

  • Social Media Analytics Lens

    Open Access•Muhammad Ussama Majeed, Asif Mahmood et al.•ARTICLE•Humanities & Social Sciences…•2021

    Purpose of the study: This study focuses on understanding the potential unfavourable social media analytics practices (SMA) and how they may lead to the negative perception of consumer self-disclosure on social media sites and causing market discomfort for people. We also examined a framework regarding the SMA practices, and their impact on the customer’s trust to use social media networks. Methodology: Data were collected from 527 social media u…

  • Which Service Attributes Sway Internet Service Providers? Analysis Through Triangulation Approach

    Open Access•Asif Mahmood, Shazia Manzoor•ARTICLE•SAGE Open•2021

    Internet service providing industry is considered a mainstay for all types of organizations all over the world. In order to be competitive, internet service providers (ISPs) need to realize that all service quality attributes do not carry the same value in customers’ eyes. Therefore, the present study proposes a rationally appealing methodological framework for prioritizing attributes of the SERVQUAL model without restricting them to their dimens…

  • The Interplay between Corporate Social Responsibility at Employee Level, Ethical Leadership, Quality of Work Life and Employee Pro-Environmental Behavior

    Open Access•Edina Molnár, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    The notion of corporate social responsibility (CSR) has been around for many decades. However, even in 2021, its spectrum is still evolving. Several studies addressed CSR for realizing different organizational outcomes. However, its significance in achieving employee-related consequences is relatively new to the literature. In the same manner, it is not clear from existing literature how ethical leaders can impact their followers' CSR-related beh…

  • Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees

    Open Access•Jing Shao, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees' pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise's carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social r…

  • Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

    Open Access•Dianxi Zhang, Asif Mahmood et al.•ARTICLE•International Journal of…•2021

    Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplored to date. Contemporary researchers have recently turned their attention toward CSR from the viewpoint of customer-centric outcomes. Therefore, the pr…

  • Corporate Social Responsibility at the Micro-Level as a “New Organizational Value” for Sustainability

    Open Access•Naveed Ahmad, Zia Ullah et al.•ARTICLE•International Journal of…•2021

    While prior studies have largely addressed corporate social responsibility (CSR) at a macro or institutional level, its importance at the micro or individual level is to date underexplored, especially in the context of developing economies. Further, it is not clear from the studies in the extant literature how the role of females is more important in the context of environmental management as compared to males. Similarly, micro-level CSR (MCSR) i…

  • Value-at-Risk Analysis for Measuring Stochastic Volatility of Stock Returns

    Open Access•Fahim Afzal, Pan Haiying et al.•ARTICLE•SAGE Open•2021•References: 34

    To assess the time-varying dynamics in value-at-risk (VaR) estimation, this study has employed an integrated approach of dynamic conditional correlation (DCC) and generalized autoregressive conditional heteroscedasticity (GARCH) models on daily stock return of the emerging markets. A daily log-returns of three leading indices such as KSE100, KSE30, and KSE-ALL from Pakistan Stock Exchange and SSE180, SSE50 and SSE-Composite from Shanghai Stock Ex…

  • Enhancing Family Life Quality of Nurses Amid Covid-19 Pandemic

    Open Access•Kamran Adil, Asif Mahmood•ARTICLE•SAGE Open•2023

    It is challenging to be a nurse because you have to deal with patients’ unstable states on the spot, especially during pandemics. There has been an escalation in the situation as a result of the spread of a novel Coronavirus, COVID-19, across the globe. The mental health and personal lives of nursing staff suffered as a result of overload and stress during this contagion. In this context, the current study aims to hinge on improving the family sa…

  • From Green Intentions to Actions

    Open Access•Muhammad Ashraf, Muhammad Saeed Ashraf et al.•ARTICLE•SAGE Open•2025

    Traditional marketing tactics have been significantly challenged by marketers in various areas, especially in the food sector. Firms utilize overt, along with emerging marketing communication strategies in the form of covert marketing, to circumvent customer skepticism and build a good brand image. However, there is limited empirical research that integrates these traditional and novel marketing techniques in green consumerism to develop green pu…

  • Meta-structural intelligence

    Open Access•Asif Mahmood•ARTICLE•Innovation The European Journal…•2026

    We introduce Meta-Structural Intelligence (MSI), a theoretical framework that elevates AI systems to the role of architects of organizational meta-structures. Departing from traditional theories of organizational design that confine artificial intelligence to decision-support or control, MSI frames AI as Metacoders that proactively generate, formalize and propagate design blueprints and executable governance ontologies across firms and industries…

Business (6 works) · Marketing (6 works) · Psychology (6 works) · Structural equation modeling (5 works) · Corporate social responsibility (4 works) · Corporate Social Responsibility Reporting (4 works) · Environmental Sustainability in Business (4 works) · Political science (4 works) · Public relations (4 works) · Computer Science (3 works)

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