Lulu Rodríguez
Biographic Data
| ID | 3913894 |
|---|---|
| NAME | Lulu Rodríguez |
| GIVEN NAMES | Lulu |
| FAMILY NAME | Rodríguez |
| SIGNATURE | RODRÍGUEZ L |
| AFFILIATIONS | Iowa State University |
| ORCID | 0000-0002-9874-8994 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 23 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Media frames and farmers’ support for the 2018 U.S. trade dispute with China
The U.S.-China trade dispute and the consequent reduction of U.S. agricultural exports to China in 2018 caused significant financial losses to corn and soybean farmers in the American Midwest. The mass media are arguably the most influential information sources that shape citizens’ attitudes toward such political matters. This study first identified the overarching frames employed by the farmers’ top media sources regarding the trade dispute and …
U.S. Midwest Farmers’ Perspectives about the Trade Dispute with China
In 2019, sales of American agricultural products to China nearly dried up as Beijing retaliated against U.S. tariffs on Chinese imports. We solicited farmers’ perceptions of risks engendered by the trade dispute through a survey of 304 corn and soybean growers in the states of Iowa, Illinois, and Minnesota. We found that farmers’ risk perceptions were affected more by psychometric factors. That is, they expressed fear and dread about the trade wa…
Beyond Framing
Appeals, Sexual Images, Visual Metaphors and Themes
This study examined condom print advertisements published in four continents (Europe, Asia, North America and South America) to determine differences in emotional appeals used, the presence of sexually-charged images, the visual metaphors applied, and the themes stressed. The results obtained from a content analysis show the dominance of humor appeal and the downplaying of nakedness and sexual scenes to promote condom use. The European advertisem…
The rejection of science frames in the news coverage of the golden rice experiment in Hunan, China
In this article, we examine the ways in which media frames and rhetorical devices in the Chinese media shaped the representation of the genetically modified (GM) golden rice. We draw on a study of Chinese media representations of an experiment designed to test the efficacy of golden rice as a source of Vitamin A using school children in China’s Hunan province as subjects. The study analysed Chinese web news stories about the Hunan experiment post…
Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country
This study sought to determine the influence of gestalt principles exhibited in destination logos on audience’s the extent to which they recognize the country based on its tourism icon and intention to visit a country. A total of 154 logos were collected from the websites of 116 countries, and were rated based on the degree to which six gestalt principles (similarity, proximity, continuity, figure-ground, closure, assimilation) were present in ea…
The levels of visual framing
While framing research has centered mostly on the evaluations of media texts, visual news discourse has remained relatively unexamined. This study surveys the visual framing techniques and methods employed in previous studies and proposes a four-tiered model of identifying and analyzing visual frames: (1) visuals as denotative systems, (2) visuals as stylistic-semiotic systems, (3) visuals as connotative systems and (4) visuals as ideological rep…
The Impact of Risk Communication on the Acceptance of Irradiated Food
This study uses a quasi-experimental design to assess the impact of pro- and anti-food irradiation messages on consumer opinions. The data came from a panel study of 223 adults in Minneapolis, Minnesota, who completed three successive questionnaires. One group received a packet of information materials; another did not. Packet recipients perceived irradiation to be less safe and held less favorable opinions about the protagonists in the irradiati…
Where is the truth? A cross-cultural comparison of Chinese and American newspaper coverage
On the third day of the UN's Fourth World Conference on Women held in Beijing in September 1995, the Beijing-based Xinhua News Agency lashed out against the Western media' coverage of the affair as ‘strongly biased and prejudiced against China and against developing countries.’ Is there evidence to support that contention? This study analyses the :China Daily's and the New York Times' coverage of the Fourth World Conference on Women as well as th…
Philippine media in transition
A probability sample of 250 adults in the Philippines' Central Luzon region responded to personal interviews that asked to compare the credibility of today's media system with that which prevailed before the ouster of the Marcos regime in 1986; and to make assessments of how salient the agrarian reform issue is to them and to their families. It was then tested whether these salience estimates had any bearing on judgments of mass media credibility…
Beyond Framing
The Impact of Risk Communication on the Acceptance of Irradiated Food
This study uses a quasi-experimental design to assess the impact of pro- and anti-food irradiation messages on consumer opinions. The data came from a panel study of 223 adults in Minneapolis, Minnesota, who completed three successive questionnaires. One group received a packet of information materials; another did not. Packet recipients perceived irradiation to be less safe and held less favorable opinions about the protagonists in the irradiati…
Philippine media in transition
A probability sample of 250 adults in the Philippines' Central Luzon region responded to personal interviews that asked to compare the credibility of today's media system with that which prevailed before the ouster of the Marcos regime in 1986; and to make assessments of how salient the agrarian reform issue is to them and to their families. It was then tested whether these salience estimates had any bearing on judgments of mass media credibility…
Where is the truth? A cross-cultural comparison of Chinese and American newspaper coverage
On the third day of the UN's Fourth World Conference on Women held in Beijing in September 1995, the Beijing-based Xinhua News Agency lashed out against the Western media' coverage of the affair as ‘strongly biased and prejudiced against China and against developing countries.’ Is there evidence to support that contention? This study analyses the :China Daily's and the New York Times' coverage of the Fourth World Conference on Women as well as th…
The Impact of Risk Communication on the Acceptance of Irradiated Food
This study uses a quasi-experimental design to assess the impact of pro- and anti-food irradiation messages on consumer opinions. The data came from a panel study of 223 adults in Minneapolis, Minnesota, who completed three successive questionnaires. One group received a packet of information materials; another did not. Packet recipients perceived irradiation to be less safe and held less favorable opinions about the protagonists in the irradiati…
The levels of visual framing
While framing research has centered mostly on the evaluations of media texts, visual news discourse has remained relatively unexamined. This study surveys the visual framing techniques and methods employed in previous studies and proposes a four-tiered model of identifying and analyzing visual frames: (1) visuals as denotative systems, (2) visuals as stylistic-semiotic systems, (3) visuals as connotative systems and (4) visuals as ideological rep…
Gestalt Principles in Destination Logos and Their Influence on People's Recognition and Intention to Visit a Country
This study sought to determine the influence of gestalt principles exhibited in destination logos on audience’s the extent to which they recognize the country based on its tourism icon and intention to visit a country. A total of 154 logos were collected from the websites of 116 countries, and were rated based on the degree to which six gestalt principles (similarity, proximity, continuity, figure-ground, closure, assimilation) were present in ea…
The rejection of science frames in the news coverage of the golden rice experiment in Hunan, China
In this article, we examine the ways in which media frames and rhetorical devices in the Chinese media shaped the representation of the genetically modified (GM) golden rice. We draw on a study of Chinese media representations of an experiment designed to test the efficacy of golden rice as a source of Vitamin A using school children in China’s Hunan province as subjects. The study analysed Chinese web news stories about the Hunan experiment post…
Appeals, Sexual Images, Visual Metaphors and Themes
This study examined condom print advertisements published in four continents (Europe, Asia, North America and South America) to determine differences in emotional appeals used, the presence of sexually-charged images, the visual metaphors applied, and the themes stressed. The results obtained from a content analysis show the dominance of humor appeal and the downplaying of nakedness and sexual scenes to promote condom use. The European advertisem…
Beyond Framing
Media frames and farmers’ support for the 2018 U.S. trade dispute with China
The U.S.-China trade dispute and the consequent reduction of U.S. agricultural exports to China in 2018 caused significant financial losses to corn and soybean farmers in the American Midwest. The mass media are arguably the most influential information sources that shape citizens’ attitudes toward such political matters. This study first identified the overarching frames employed by the farmers’ top media sources regarding the trade dispute and …
U.S. Midwest Farmers’ Perspectives about the Trade Dispute with China
In 2019, sales of American agricultural products to China nearly dried up as Beijing retaliated against U.S. tariffs on Chinese imports. We solicited farmers’ perceptions of risks engendered by the trade dispute through a survey of 304 corn and soybean growers in the states of Iowa, Illinois, and Minnesota. We found that farmers’ risk perceptions were affected more by psychometric factors. That is, they expressed fear and dread about the trade wa…
Political science (7 works) · Psychology (6 works) · Law (5 works) · Business (4 works) · China (4 works) · Media Studies and Communication (4 works) · Social Psychology (4 works) · Sociology (4 works) · Advertising (3 works) · Computer Science (3 works)