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Junbin Wang

Biographic Data

ID3914084
NAMEJunbin Wang
GIVEN NAMESJunbin
FAMILY NAMEWang
SIGNATUREWANG J
AFFILIATIONSChangshu Institute of Technology
ORCID0000-0002-2933-7892
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS1
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX1
  • The impact of consumers’ cross-channel experiencing behavior on omnichannel integration based on game-theoretic analysis

    Open Access•Junbin Wang•ARTICLE•Humanities and Social Sciences…•2025

    In the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and offline channels, small and medium-sized manufacturers typically depend on retail partners for such integration. Using game-theoretic modeling, this study examines the cross-channel behavior of omni…

  • Aiming to Enhance Higher Education Practice Through Generative AI Integration

    Open Access•Junbin Wang, Chuanbo Zhang et al.•ARTICLE•SAGE Open•2025

    This study aims to explore the criteria and success factors for the application of Artificial Intelligence Generated Content (AIGC) in higher education, and guide its practice through the construction of a comprehensive system and framework. This study first identifies seven primary criteria, encompassing technical robustness, integration with existing systems, evidence-based practice, user acceptance and engagement, ethical considerations, colla…

  • Creating existential authenticity experience by combining technology capability with gamification in the metaverse

    Open Access•Xinyu Jiang, Junbin Wang et al.•ARTICLE•Technology in Society•2025•Cited by: 1•References: 2

  • How short video marketing influences purchase intention in social commerce

    Open Access•Xiangdong Shen, Junbin Wang•ARTICLE•Humanities and Social Sciences…•2024

    The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The model is empirically tested using structural equation modeling and survey data collected from 350 short video users. The results show that 10 of the 11 hypotheses in the research model are supported and ha…

  • Research on the cooperative network game model of marine plastic waste management

    Open Access•Changping Zhao, Yingying Hou et al.•ARTICLE•Marine Policy•2023

    Marine plastic waste pollution damages the stability of the marine ecosystem and inhibits the sustainable development of the "blue economy", which has aroused widespread concern worldwide. Nowadays, cooperation on marine plastic waste management is an urgent research topic. A global consensus on management cooperation is emerging, but the economic feasibility of cooperation has not yet to be proven. This paper takes the amount of capital investme…

  • Drivers of the Sustainable Development of Agro-industrial Parks

    Open Access•Junbin Wang•ARTICLE•SAGE Open•2022

    The agro-industrial park (AIP) is developing rapidly all over the world and their industrial ecological characteristics have extensively promoted the development of the agricultural industry. However, academia and industry still lack a complete evaluation system to guide the sustainable development of AIPs. This study constructs a sustainable development evaluation system of the AIP that includes four parts of economic, social, technical, and sus…

  • Creating existential authenticity experience by combining technology capability with gamification in the metaverse

    Open Access•Xinyu Jiang, Junbin Wang et al.•ARTICLE•Technology in Society•2025•Cited by: 1•References: 2

  • Drivers of the Sustainable Development of Agro-industrial Parks

    Open Access•Junbin Wang•ARTICLE•SAGE Open•2022

    The agro-industrial park (AIP) is developing rapidly all over the world and their industrial ecological characteristics have extensively promoted the development of the agricultural industry. However, academia and industry still lack a complete evaluation system to guide the sustainable development of AIPs. This study constructs a sustainable development evaluation system of the AIP that includes four parts of economic, social, technical, and sus…

  • Research on the cooperative network game model of marine plastic waste management

    Open Access•Changping Zhao, Yingying Hou et al.•ARTICLE•Marine Policy•2023

    Marine plastic waste pollution damages the stability of the marine ecosystem and inhibits the sustainable development of the "blue economy", which has aroused widespread concern worldwide. Nowadays, cooperation on marine plastic waste management is an urgent research topic. A global consensus on management cooperation is emerging, but the economic feasibility of cooperation has not yet to be proven. This paper takes the amount of capital investme…

  • How short video marketing influences purchase intention in social commerce

    Open Access•Xiangdong Shen, Junbin Wang•ARTICLE•Humanities and Social Sciences…•2024

    The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The model is empirically tested using structural equation modeling and survey data collected from 350 short video users. The results show that 10 of the 11 hypotheses in the research model are supported and ha…

  • The impact of consumers’ cross-channel experiencing behavior on omnichannel integration based on game-theoretic analysis

    Open Access•Junbin Wang•ARTICLE•Humanities and Social Sciences…•2025

    In the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and offline channels, small and medium-sized manufacturers typically depend on retail partners for such integration. Using game-theoretic modeling, this study examines the cross-channel behavior of omni…

  • Aiming to Enhance Higher Education Practice Through Generative AI Integration

    Open Access•Junbin Wang, Chuanbo Zhang et al.•ARTICLE•SAGE Open•2025

    This study aims to explore the criteria and success factors for the application of Artificial Intelligence Generated Content (AIGC) in higher education, and guide its practice through the construction of a comprehensive system and framework. This study first identifies seven primary criteria, encompassing technical robustness, integration with existing systems, evidence-based practice, user acceptance and engagement, ethical considerations, colla…

  • Creating existential authenticity experience by combining technology capability with gamification in the metaverse

    Open Access•Xinyu Jiang, Junbin Wang et al.•ARTICLE•Technology in Society•2025•Cited by: 1•References: 2

Computer Science (4 works) · Psychology (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Environmental economics (2 works) · Human–computer interaction (2 works) · Sustainable Supply Chain Management (2 works) · Advertising (1 work)

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