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Shizhen Bai

Biographic Data

ID3914256
NAMEShizhen Bai
GIVEN NAMESShizhen
FAMILY NAMEBai
SIGNATUREBAI S
AFFILIATIONSHarbin University of Commerce
ORCID0000-0002-7838-9015
VERIFIEDYes
TOTAL WORKS18
TOTAL CITATIONS2
WORKS AS AUTHOR18
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • From information to operations

    Open Access•Shizhen Bai, Jiamin Zhou et al.•ARTICLE•Technological Forecasting and…•2026

    The advancement in AI usage and technological capabilities has provided greater convenience in the diffusion of information within humanitarian aid operations, offering aid workers expanded operational possibilities and improving the efficiency of response. Consequently, experts in the field suggest that integrating AI and HI represents the next major development in humanitarian aid. Unfortunately, there is currently a lack of research exploring …

  • Investigating the impact of decent work perception on employee voice behavior

    Open Access•Shizhen Bai, Xiaoxue Zhang et al.•ARTICLE•Humanities and Social Sciences…•2025

    The purpose of this study is to explore how five specific sub-items of employees’ perception of decent work affect their voice behaviors, particularly prohibitive voice behaviors. This research aims to delve deeper into this niche area and investigate the boundary conditions of this relationship from the perspective of CEOs. 203,197 valid employee reviews were gathered from Glassdoor using text mining and sentiment analysis techniques. To test th…

  • Government subsidy strategies for power batteries of new energy vehicles

    Open Access•Shizhen Bai, Hao He et al.•ARTICLE•Humanities and Social Sciences…•2025

    Amid global efforts to achieve carbon neutrality and promote circular economy, the new energy vehicle (NEV) supply chain has emerged as a critical focus of industrial policy optimization. This study develops a Stackelberg game model where battery manufacturers act as leaders and NEV manufacturers as followers to investigate optimal decision-making strategies in the supply chain. We examine four distinct scenarios: no government subsidy (n-strateg…

  • Product or Cultural Knowledge

    Open Access•Shizhen Bai, Xinyue Huang et al.•ARTICLE•SAGE Open•2025

    This study investigates how product and cultural knowledge shared by streamers in live streaming e-commerce affect consumers’ purchase behavior, and examines the heterogeneity of these effects across different live streaming times. Drawing on dual-processing theory and attention theory, we develop a comprehensive empirical model with an unsupervised machine learning approach applied to 198,648 min of live streaming data from Douyin, a leading Chi…

  • Less pains and more gains

    Open Access•Lingyun Chu, Shizhen Bai et al.•ARTICLE•Current Psychology•2025

    Price transparency as consumer’s perception of difficulty in seeking for prices, may be of heuristic feature to influence decision-making process. This paper examines the impact of price transparency of vacation packages on purchase intention through three experiments. Experiment 1 examined the main effect of price transparency on purchase intention and found that low price transparency would increase purchase intention with the exclusion of the …

  • Sailing through uncertainty

    Open Access•Shizhen Bai, Yongbo Tan et al.•ARTICLE•Technological Forecasting and…•2025

  • The competition between human and AI streamers

    Open Access•Dequan Zheng, Yuemei Ding et al.•ARTICLE•Acta Psychologica•2025•References: 39

  • Beyond simple interaction

    Open Access•Hao He, Shizhen Bai et al.•ARTICLE•Technology in Society•2025•Cited by: 2•References: 10

  • Under the context of competition between platform sales and live streaming sales, who has the pricing power of products

    Open Access•Shizhen Bai, Yun Xu et al.•ARTICLE•Humanities and Social Sciences…•2024

    The rapid rise of live-streaming selling and the increasing diversity of e-commerce channels have sparked ongoing debates regarding product pricing power. This price competition behaviour of online dual channels triggered by the supply-side pricing dilemma is a topic of significant research interest and forms the focal point of this paper. Therefore, we leverage the principles of game theory to construct a three-party evolutionary game model cons…

  • Unveiling the Evolution of Enterprise Digital Innovation Strategies

    Open Access•Shizhen Bai, Yongbo Tan et al.•ARTICLE•IEEE Transactions on Computational…•2024

    This article introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from U.S.-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: digital technology innovation, customer-oriented digital strategy, and digital transformation in traditional business operations. Our research indicates that digital innovation …

  • Assist me or replace me? Uncovering the influence of AI awareness on employees’ counterproductive work behaviors

    Open Access•Shizhen Bai, Xiaoxue Zhang et al.•ARTICLE•Frontiers in Public Health•2024

    Objective: Drawing on the conservation of resources theory (COR), the research aims to reveal the influence of artificial intelligence (AI) awareness on employees' mental health and behaviors, particularly examining whether and how employees' AI awareness impacts their counterproductive work behaviors (CWB) in human-intelligence collaborations. Methods: Data was collected from 327 Chinese employees who collaborated with AI in sales, manufacturing…

  • Research on healthcare data sharing in the context of digital platforms considering the risks of data breaches

    Open Access•Shizhen Bai, Jinjin Zheng et al.•ARTICLE•Frontiers in Public Health•2024

    Background: Within China's healthcare landscape, the sharing of medical data has emerged as a pivotal force propelling advancements in the insurance sector and enhancing patient engagement with healthcare services. However, medical institutions often exhibit reluctance toward data sharing due to apprehensions regarding data security and privacy safeguards. To navigate this conundrum, our research introduces and empirically validates a model groun…

  • Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

    Open Access•Shizhen Bai, Wei Zhang et al.•ARTICLE•Current Psychology•2024

    In the context of social media, more and more enterprises take virtual endorsers for brand marketing. Investigating people’s preferences and concerns about virtual endorsers’ characteristics and seeking to understand users’ feedback on the effectiveness of endorsement with the help of reviews are important for companies to expand their digital marketing strategies. We use the machine learning approach, conduct text mining and regression analysis …

  • Do photos matter? the effect of hosts’ facial features on customers’ booking intentions in peer-to-peer accommodation

    Open Access•Shizhen Bai, Xinyue Huang et al.•ARTICLE•Current Psychology•2024

    This study aims to investigate the effect of hosts’ facial features of different genders on customers’ booking intentions on the Airbnb shared accommodation platform. A comprehensive model was built to analyze hosts’ facial features in the United States (n = 105,084) through big data combined with an artificial intelligence facial recognition system. Results show that beauty, smile, aging, and wearing glasses positively affect customers’ booking …

  • Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation

    Open Access•Shizhen Bai, Dingyao Yu et al.•ARTICLE•Technological Forecasting and…•2024

    The rapid rise of multimodal AI anthropomorphic interaction assistants has subverted the traditional human-computer interaction. Based on social cognitive theory, our study aims to validate the effectiveness of the strategy to improve users' intelligent service experience and service outcomes by evoking a high level of automated social presence through revealing the effects of both warmth perception and competence perception from multimodal AI an…

  • Under the different sectors

    Open Access•Shizhen Bai, Jiamin Zhou et al.•ARTICLE•Frontiers in Public Health•2023

    Developing a modern low-carbon economy while protecting health is not only a current trend but also an urgent problem that needs to be solved. The growth of the national low-carbon economy is closely related to various sectors; however, it remains unclear how the development of low-carbon economies in these sectors impacts the national economy and the health of residents. Using panel data on carbon emissions and resident health in 28 province-lev…

  • Effect of Tourist-To-Tourist Encounters

    Open Access•Shizhen Bai, Hsuan Hsuan Chang•ARTICLE•Journal of Hospitality & Tourism…•2023

    This study investigated tourist-to-tourist interactions among those with different nationalities (Japan and Taiwan) and analyzed whether tourists’ nationality significantly affects their perceptions of conflict, including cultural and behavioral conflict. Furthermore, the study also examined whether the tourists’ role typology and nationality could moderate the relationship between encounter level and the resulting conflict or diminished social d…

  • Will Costliness Amplify the Signalling Strength of Past Pro-Environmental Behaviour? Exploratory Study on Autonomy

    Open Access•Shizhen Bai, Yan Wang et al.•ARTICLE•International Journal of…•2021

    Research has shown that the extent to which previous environmental actions are linked to people's environmental self-identity influences subsequent environmentally-friendly behaviour. The study empirically examined the influences of recycling efforts on subsequent pro-environmental behaviour by PLS (partial least squares) structural equation modelling based on the survey data of 426 respondents in China. The results indicate that recycling effort…

  • Beyond simple interaction

    Open Access•Hao He, Shizhen Bai et al.•ARTICLE•Technology in Society•2025•Cited by: 2•References: 10

  • Will Costliness Amplify the Signalling Strength of Past Pro-Environmental Behaviour? Exploratory Study on Autonomy

    Open Access•Shizhen Bai, Yan Wang et al.•ARTICLE•International Journal of…•2021

    Research has shown that the extent to which previous environmental actions are linked to people's environmental self-identity influences subsequent environmentally-friendly behaviour. The study empirically examined the influences of recycling efforts on subsequent pro-environmental behaviour by PLS (partial least squares) structural equation modelling based on the survey data of 426 respondents in China. The results indicate that recycling effort…

  • Under the different sectors

    Open Access•Shizhen Bai, Jiamin Zhou et al.•ARTICLE•Frontiers in Public Health•2023

    Developing a modern low-carbon economy while protecting health is not only a current trend but also an urgent problem that needs to be solved. The growth of the national low-carbon economy is closely related to various sectors; however, it remains unclear how the development of low-carbon economies in these sectors impacts the national economy and the health of residents. Using panel data on carbon emissions and resident health in 28 province-lev…

  • Effect of Tourist-To-Tourist Encounters

    Open Access•Shizhen Bai, Hsuan Hsuan Chang•ARTICLE•Journal of Hospitality & Tourism…•2023

    This study investigated tourist-to-tourist interactions among those with different nationalities (Japan and Taiwan) and analyzed whether tourists’ nationality significantly affects their perceptions of conflict, including cultural and behavioral conflict. Furthermore, the study also examined whether the tourists’ role typology and nationality could moderate the relationship between encounter level and the resulting conflict or diminished social d…

  • Under the context of competition between platform sales and live streaming sales, who has the pricing power of products

    Open Access•Shizhen Bai, Yun Xu et al.•ARTICLE•Humanities and Social Sciences…•2024

    The rapid rise of live-streaming selling and the increasing diversity of e-commerce channels have sparked ongoing debates regarding product pricing power. This price competition behaviour of online dual channels triggered by the supply-side pricing dilemma is a topic of significant research interest and forms the focal point of this paper. Therefore, we leverage the principles of game theory to construct a three-party evolutionary game model cons…

  • Unveiling the Evolution of Enterprise Digital Innovation Strategies

    Open Access•Shizhen Bai, Yongbo Tan et al.•ARTICLE•IEEE Transactions on Computational…•2024

    This article introduces a new metric for evaluating digital innovation in enterprise transformation using textual analysis of annual reports from U.S.-listed companies. Through network analysis and topic modeling, we identified 12 topics categorized into three main areas: digital technology innovation, customer-oriented digital strategy, and digital transformation in traditional business operations. Our research indicates that digital innovation …

  • Assist me or replace me? Uncovering the influence of AI awareness on employees’ counterproductive work behaviors

    Open Access•Shizhen Bai, Xiaoxue Zhang et al.•ARTICLE•Frontiers in Public Health•2024

    Objective: Drawing on the conservation of resources theory (COR), the research aims to reveal the influence of artificial intelligence (AI) awareness on employees' mental health and behaviors, particularly examining whether and how employees' AI awareness impacts their counterproductive work behaviors (CWB) in human-intelligence collaborations. Methods: Data was collected from 327 Chinese employees who collaborated with AI in sales, manufacturing…

  • Research on healthcare data sharing in the context of digital platforms considering the risks of data breaches

    Open Access•Shizhen Bai, Jinjin Zheng et al.•ARTICLE•Frontiers in Public Health•2024

    Background: Within China's healthcare landscape, the sharing of medical data has emerged as a pivotal force propelling advancements in the insurance sector and enhancing patient engagement with healthcare services. However, medical institutions often exhibit reluctance toward data sharing due to apprehensions regarding data security and privacy safeguards. To navigate this conundrum, our research introduces and empirically validates a model groun…

  • Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

    Open Access•Shizhen Bai, Wei Zhang et al.•ARTICLE•Current Psychology•2024

    In the context of social media, more and more enterprises take virtual endorsers for brand marketing. Investigating people’s preferences and concerns about virtual endorsers’ characteristics and seeking to understand users’ feedback on the effectiveness of endorsement with the help of reviews are important for companies to expand their digital marketing strategies. We use the machine learning approach, conduct text mining and regression analysis …

  • Do photos matter? the effect of hosts’ facial features on customers’ booking intentions in peer-to-peer accommodation

    Open Access•Shizhen Bai, Xinyue Huang et al.•ARTICLE•Current Psychology•2024

    This study aims to investigate the effect of hosts’ facial features of different genders on customers’ booking intentions on the Airbnb shared accommodation platform. A comprehensive model was built to analyze hosts’ facial features in the United States (n = 105,084) through big data combined with an artificial intelligence facial recognition system. Results show that beauty, smile, aging, and wearing glasses positively affect customers’ booking …

  • Warmth trumps competence? Uncovering the influence of multimodal AI anthropomorphic interaction experience on intelligent service evaluation

    Open Access•Shizhen Bai, Dingyao Yu et al.•ARTICLE•Technological Forecasting and…•2024

    The rapid rise of multimodal AI anthropomorphic interaction assistants has subverted the traditional human-computer interaction. Based on social cognitive theory, our study aims to validate the effectiveness of the strategy to improve users' intelligent service experience and service outcomes by evoking a high level of automated social presence through revealing the effects of both warmth perception and competence perception from multimodal AI an…

  • Investigating the impact of decent work perception on employee voice behavior

    Open Access•Shizhen Bai, Xiaoxue Zhang et al.•ARTICLE•Humanities and Social Sciences…•2025

    The purpose of this study is to explore how five specific sub-items of employees’ perception of decent work affect their voice behaviors, particularly prohibitive voice behaviors. This research aims to delve deeper into this niche area and investigate the boundary conditions of this relationship from the perspective of CEOs. 203,197 valid employee reviews were gathered from Glassdoor using text mining and sentiment analysis techniques. To test th…

  • Government subsidy strategies for power batteries of new energy vehicles

    Open Access•Shizhen Bai, Hao He et al.•ARTICLE•Humanities and Social Sciences…•2025

    Amid global efforts to achieve carbon neutrality and promote circular economy, the new energy vehicle (NEV) supply chain has emerged as a critical focus of industrial policy optimization. This study develops a Stackelberg game model where battery manufacturers act as leaders and NEV manufacturers as followers to investigate optimal decision-making strategies in the supply chain. We examine four distinct scenarios: no government subsidy (n-strateg…

  • Product or Cultural Knowledge

    Open Access•Shizhen Bai, Xinyue Huang et al.•ARTICLE•SAGE Open•2025

    This study investigates how product and cultural knowledge shared by streamers in live streaming e-commerce affect consumers’ purchase behavior, and examines the heterogeneity of these effects across different live streaming times. Drawing on dual-processing theory and attention theory, we develop a comprehensive empirical model with an unsupervised machine learning approach applied to 198,648 min of live streaming data from Douyin, a leading Chi…

  • Less pains and more gains

    Open Access•Lingyun Chu, Shizhen Bai et al.•ARTICLE•Current Psychology•2025

    Price transparency as consumer’s perception of difficulty in seeking for prices, may be of heuristic feature to influence decision-making process. This paper examines the impact of price transparency of vacation packages on purchase intention through three experiments. Experiment 1 examined the main effect of price transparency on purchase intention and found that low price transparency would increase purchase intention with the exclusion of the …

  • Sailing through uncertainty

    Open Access•Shizhen Bai, Yongbo Tan et al.•ARTICLE•Technological Forecasting and…•2025

  • The competition between human and AI streamers

    Open Access•Dequan Zheng, Yuemei Ding et al.•ARTICLE•Acta Psychologica•2025•References: 39

  • Beyond simple interaction

    Open Access•Hao He, Shizhen Bai et al.•ARTICLE•Technology in Society•2025•Cited by: 2•References: 10

  • From information to operations

    Open Access•Shizhen Bai, Jiamin Zhou et al.•ARTICLE•Technological Forecasting and…•2026

    The advancement in AI usage and technological capabilities has provided greater convenience in the diffusion of information within humanitarian aid operations, offering aid workers expanded operational possibilities and improving the efficiency of response. Consequently, experts in the field suggest that integrating AI and HI represents the next major development in humanitarian aid. Unfortunately, there is currently a lack of research exploring …

Business (10 works) · Psychology (8 works) · Computer Science (6 works) · Digital Marketing and Social Media (5 works) · Social Psychology (5 works) · Economics (4 works) · Advertising (3 works) · Consumer Market Behavior and Pricing (3 works) · Engineering (3 works) · Industrial organization (3 works)

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