Yasir Rashid
Biographic Data
| ID | 3914335 |
|---|---|
| NAME | Yasir Rashid |
| GIVEN NAMES | Yasir |
| FAMILY NAME | Rashid |
| SIGNATURE | RASHID Y |
| AFFILIATIONS | University of Management and Technology Lahore Pakistan |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation
To pursuit sustainability in all business operations is a notable challenge for firms to survive in today's competitive environment. Customers are the important stakeholders who are becoming mindful regarding the environment‐friendly actions of the organizations. This study investigates the impact of green manufacturing practices (GMP) within two streams—pollution prevention practices (PPP) and product stewardship practices (PSP)—on ecological co…
Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer's perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consum…
Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation
To pursuit sustainability in all business operations is a notable challenge for firms to survive in today's competitive environment. Customers are the important stakeholders who are becoming mindful regarding the environment‐friendly actions of the organizations. This study investigates the impact of green manufacturing practices (GMP) within two streams—pollution prevention practices (PPP) and product stewardship practices (PSP)—on ecological co…
Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer's perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consum…
Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation
To pursuit sustainability in all business operations is a notable challenge for firms to survive in today's competitive environment. Customers are the important stakeholders who are becoming mindful regarding the environment‐friendly actions of the organizations. This study investigates the impact of green manufacturing practices (GMP) within two streams—pollution prevention practices (PPP) and product stewardship practices (PSP)—on ecological co…
Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer's perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consum…
Business (2 works) · Environmental Sustainability in Business (2 works) · Advertising (1 works) · Brand equity (1 works) · Brand extension (1 works) · Brand Image (1 works) · Brand Loyalty (1 works) · Brand management (1 works) · Conceptual framework (1 works) · Conceptual model (1 works)