Yong-Quan Li
Biographic Data
| ID | 3914672 |
|---|---|
| NAME | Yong-Quan Li |
| GIVEN NAMES | Yong-Quan |
| FAMILY NAME | Li |
| SIGNATURE | LI Y |
| AFFILIATIONS | Huaqiao University |
| VERIFIED | No |
| TOTAL WORKS | 29 |
| TOTAL CITATIONS | 79 |
| AUTHOR COUNT | 29 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
The ‘time effect’ of tourism short videos: How to match the advertising format and background music
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
Applying the right remedy? Crisis management reporting on different destination resilience under the internal crisis events
Research on precise crisis management reporting strategies for destinations with different levels of resilience remains insufficient. Therefore, based on situational crisis communication theory (SCCT), this study analyses the interaction effects of crisis management reporting and perceived destination resilience on the maintenance of destination-tourist relationship quality by conducting three scenario-based experiments. The results indicate that…
The congruence effect in tourism activity marketing: The difference between virtual influencers and human influencers
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
From “shock” to “growth”: How to stimulate the cultural resilience of heritage sites
Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
The indelible stains: Exploring destination stereotypes after crisis events
Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions
Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation
Facing the cultural challenges and risks of global heritage tourism development, it is urgent to stimulate tourists' cultural preservation commitment (TCPC). Therefore, this study delves into the connections between factual and affective content of heritage tourism interpretation and TCPC, as well as the intermediary role of experience quality and the moderating role of message framing, across three sub-studies. Study 1 applies big data and conte…
Relieving tourist anxiety during the Covid-19 epidemic: A dual perspective of the government and the tourist destination
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction
The current accelerating process of cultural and tourism integration has posed severe challenges to local cultural sustainability. However, there is an obvious research gap in tourism culture from the risk perspective. This conceptual study introduced the theory of the production of space and utilized the inductive method to distinguish the connotation of related concepts. Furthermore, this paper developed a concept of local cultural distortion r…
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Cultural distortion risks at heritage sites: Scale development and validation
Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Appearance elements are driving tourist consumption. However, there is still a research gap in the matching effects of the peripheral design elements around tourism cultural and creative products (CCPs). Therefore, introducing the theoretical model of "consumer reaction to product form", this study conducted two experiments to explore the matching influence mechanism of CCPs' styles and hues on tourists' willingness to buy. The results highlight …
Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations
Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the effect of travel companions on tourist anxiety during crisis situations through three scenario-based experiments based on the cognitive appraisal theory of emotion (CATE). The results indicate that (1) travel companions can relieve tourist anxiety during crisis situations; (2) perceived risk and learned helplessness mediate this process; and (3) a good des…
How to create a memorable night tourism experience: Atmosphere, arousal and pleasure
This study constructs a new model of the night tourism experience to explore the influence mechanism of the night tourism atmosphere. This study was conducted with 659 tourists who have visited the historical and cultural blocks at night. The results show that pleasure and arousal play a moderating role between the night tourism atmosphere and a memorable tourism experience. Innovation and cultural contact play a positive moderating role in the p…
Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors
Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the Covid-19 pandemic
The influence of the Covid-19 pandemic on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective
This study explores the spatial heterogeneity of COVID-19 on tourism demand at different spatial scales. The results indicate that at the macroscale, cities with developed economies and mature tourism sectors are more affected while the differences in impact are further expanded at the mesoscale. At the microscale, cultural scenic destinations or well-known attractions are far more affected than natural and religious ones. Furthermore, the spatia…
Service quality management from social capital, environmental uncertainty, and competitive intensity perspectives
We proposed an integrated model of service quality management by drawing on social capital theory. Participants were 588 employees in the banking sector in China. The results reveal that environmental uncertainty played a mediating role in the relationship between competitive intensity and social capital development. We also found a positive relationship between environmental uncertainty and service quality management, as mediated by social capit…
The influence of knowledge distance and academic experience on tourism scholars’ creativity
We examined the influence of a tourism scholar’s cooperation network and knowledge distance on his or her creativity. We integrated the 2 critical attributes of tourism scholars’ cooperation networks, namely, accessing diverse knowledge and cooperative opportunities, by analyzing hand-collected samples of 988 publications from tourism scholars in a highly competitive academic environment at Hong Kong Polytechnic University. The results showed tha…
Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view
The constant changes in new technology are affecting China's tourism environment. Tourists have become increasingly reliant on travel apps when searching for a tourism destination. This study reinvestigates whether the perception of an app advantage influences word-of-mouth (WOM) intentions through satisfaction and stickiness in the dynamic tourism environment of China. Mediation–moderation hypothesis is applied to build a conceptual framework of…
Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the Covid-19 pandemic
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
The influence of the Covid-19 pandemic on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective
This study explores the spatial heterogeneity of COVID-19 on tourism demand at different spatial scales. The results indicate that at the macroscale, cities with developed economies and mature tourism sectors are more affected while the differences in impact are further expanded at the mesoscale. At the microscale, cultural scenic destinations or well-known attractions are far more affected than natural and religious ones. Furthermore, the spatia…
Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view
The constant changes in new technology are affecting China's tourism environment. Tourists have become increasingly reliant on travel apps when searching for a tourism destination. This study reinvestigates whether the perception of an app advantage influences word-of-mouth (WOM) intentions through satisfaction and stickiness in the dynamic tourism environment of China. Mediation–moderation hypothesis is applied to build a conceptual framework of…
Does work-family conflict weaken family travel intention?—a study based on China
The rapid growth of family travel shows enormous market potential for current and future tourism development. Based on cognitive dissonance theory, a multiple mediation-moderation examination process was applied to explore whether work-family conflicts could strength or weaken a family's intention to travel. According to data from 576 workers collected in China, the findings indicate that work-family conflict will lead to formulating family trave…
To understand or to touch? Evoking tourists’ cultural preservation commitment through heritage tourism interpretation
Facing the cultural challenges and risks of global heritage tourism development, it is urgent to stimulate tourists' cultural preservation commitment (TCPC). Therefore, this study delves into the connections between factual and affective content of heritage tourism interpretation and TCPC, as well as the intermediary role of experience quality and the moderating role of message framing, across three sub-studies. Study 1 applies big data and conte…
Cultural distortion risks at heritage sites: Scale development and validation
Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors
Make the Effort Visible: The Effect of Process Transparency on Public Forgiveness in Tourism Crisis Communication
Public forgiveness in tourism crisis communication is conducive to improving destination reputation, although this connection has been ignored. To fill this research gap, this study conducts three experiments to investigate the effect of process transparency on public forgiveness. The results of two experiments reveal that response messages with high (vs. low) process transparency are more likely to promote public forgiveness, and the effect of p…
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Appearance elements are driving tourist consumption. However, there is still a research gap in the matching effects of the peripheral design elements around tourism cultural and creative products (CCPs). Therefore, introducing the theoretical model of "consumer reaction to product form", this study conducted two experiments to explore the matching influence mechanism of CCPs' styles and hues on tourists' willingness to buy. The results highlight …
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
Releasing happiness: Influencing factors and configuration paths of shared accommodation customers’ positive emotions
Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations
Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the effect of travel companions on tourist anxiety during crisis situations through three scenario-based experiments based on the cognitive appraisal theory of emotion (CATE). The results indicate that (1) travel companions can relieve tourist anxiety during crisis situations; (2) perceived risk and learned helplessness mediate this process; and (3) a good des…
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: A practical examination of culinary tourism
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
The apoptosis effect of hispolon from Phellinus linteus (Berkeley & Curtis) Teng on human epidermoid KB cells
Knowledge Cooperation Diversification Strategy for Tourism Scholar Creativity: The Moderating Role of Tie Strength
This study proposes a novel theoretical framework for studying different perspectives on knowledge diversity and creativity, including both the benefits and costs of knowledge searching across different fields of expertise. Data on 1,340 tourism scholars over 31 years show a consistent horizontal S-shaped relationship between knowledge diversity and creativity. Furthermore, tourism scholars who invested more effort in maintaining good relationshi…
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: A practical examination of culinary tourism
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
The influence of knowledge distance and academic experience on tourism scholars’ creativity
We examined the influence of a tourism scholar’s cooperation network and knowledge distance on his or her creativity. We integrated the 2 critical attributes of tourism scholars’ cooperation networks, namely, accessing diverse knowledge and cooperative opportunities, by analyzing hand-collected samples of 988 publications from tourism scholars in a highly competitive academic environment at Hong Kong Polytechnic University. The results showed tha…
Critical factors in the identification of word-of-mouth enhanced with travel apps: The moderating roles of Confucian culture and the switching cost view
The constant changes in new technology are affecting China's tourism environment. Tourists have become increasingly reliant on travel apps when searching for a tourism destination. This study reinvestigates whether the perception of an app advantage influences word-of-mouth (WOM) intentions through satisfaction and stickiness in the dynamic tourism environment of China. Mediation–moderation hypothesis is applied to build a conceptual framework of…
Does work-family conflict weaken family travel intention?—a study based on China
The rapid growth of family travel shows enormous market potential for current and future tourism development. Based on cognitive dissonance theory, a multiple mediation-moderation examination process was applied to explore whether work-family conflicts could strength or weaken a family's intention to travel. According to data from 576 workers collected in China, the findings indicate that work-family conflict will lead to formulating family trave…
Service quality management from social capital, environmental uncertainty, and competitive intensity perspectives
We proposed an integrated model of service quality management by drawing on social capital theory. Participants were 588 employees in the banking sector in China. The results reveal that environmental uncertainty played a mediating role in the relationship between competitive intensity and social capital development. We also found a positive relationship between environmental uncertainty and service quality management, as mediated by social capit…
The influence of the Covid-19 pandemic on tourism demand for destinations: An analysis of spatial heterogeneity from a multi-scale perspective
This study explores the spatial heterogeneity of COVID-19 on tourism demand at different spatial scales. The results indicate that at the macroscale, cities with developed economies and mature tourism sectors are more affected while the differences in impact are further expanded at the mesoscale. At the microscale, cultural scenic destinations or well-known attractions are far more affected than natural and religious ones. Furthermore, the spatia…
How to create a memorable night tourism experience: Atmosphere, arousal and pleasure
This study constructs a new model of the night tourism experience to explore the influence mechanism of the night tourism atmosphere. This study was conducted with 659 tourists who have visited the historical and cultural blocks at night. The results show that pleasure and arousal play a moderating role between the night tourism atmosphere and a memorable tourism experience. Innovation and cultural contact play a positive moderating role in the p…
Sentiment mining of online reviews of peer-to-peer accommodations: Customer emotional heterogeneity and its influencing factors
Would you enjoy virtual travel? The characteristics and causes of virtual tourists’ sentiment under the influence of the Covid-19 pandemic
Will visual peripheral cues motivate you to purchase tourism cultural and creative products? Evidence from China
Appearance elements are driving tourist consumption. However, there is still a research gap in the matching effects of the peripheral design elements around tourism cultural and creative products (CCPs). Therefore, introducing the theoretical model of "consumer reaction to product form", this study conducted two experiments to explore the matching influence mechanism of CCPs' styles and hues on tourists' willingness to buy. The results highlight …
Can companions share anxiety? The effect of travel companions on tourist anxiety during crisis situations
Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the effect of travel companions on tourist anxiety during crisis situations through three scenario-based experiments based on the cognitive appraisal theory of emotion (CATE). The results indicate that (1) travel companions can relieve tourist anxiety during crisis situations; (2) perceived risk and learned helplessness mediate this process; and (3) a good des…
Relieving tourist anxiety during the Covid-19 epidemic: A dual perspective of the government and the tourist destination
The high infectivity and uncertainty of COVID-19 could intensify the tourists’ psychological anxiety, and further greatly hinder the tourist flow and tourism recovery. Finding ways to ease tourist anxiety and renew their travel confidence is a critical issue that has remained unsolved during COVID-19. The government and tourist destination, providing and guaranteeing tourism activities, are helpful to alleviate tourist anxiety. Therefore, fuzzy-s…
Local cultural distortion risk at tourist destinations: Connotation deconstruction and theoretical construction
The current accelerating process of cultural and tourism integration has posed severe challenges to local cultural sustainability. However, there is an obvious research gap in tourism culture from the risk perspective. This conceptual study introduced the theory of the production of space and utilized the inductive method to distinguish the connotation of related concepts. Furthermore, this paper developed a concept of local cultural distortion r…
Influencing factors and formation process of cultural inheritance-based innovation at heritage tourism destinations
Cultural distortion risks at heritage sites: Scale development and validation
Knowledge-based or affection-based? The influence mechanism of heritage tourism interpretation content on tourists' willingness to inherit culture
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
The ‘time effect’ of tourism short videos: How to match the advertising format and background music
Destinations increasingly use time cues in short video advertising, but the effect is not ideal. Leveraging the strengths of different advertising formats becomes a pressing issue. This paper investigates how matching advertising formats and background music in tourism short video advertisements affects tourists' travel inspiration based on the spreading-activation theory. The theoretical model is verified by analysing TikTok's real data and two …
Applying the right remedy? Crisis management reporting on different destination resilience under the internal crisis events
Research on precise crisis management reporting strategies for destinations with different levels of resilience remains insufficient. Therefore, based on situational crisis communication theory (SCCT), this study analyses the interaction effects of crisis management reporting and perceived destination resilience on the maintenance of destination-tourist relationship quality by conducting three scenario-based experiments. The results indicate that…
The congruence effect in tourism activity marketing: The difference between virtual influencers and human influencers
Selecting appropriate influencers for different tourism activities has become a challenge in tourism marketing. In response, this study utilised two experiments to systematically reveal the congruence effects between influencers (human vs. virtual) and tourism activities (relaxing vs. challenging) on potential tourists’ willingness to participate. The findings indicate that tourists’ willingness to participate increases when human influencers pro…
From “shock” to “growth”: How to stimulate the cultural resilience of heritage sites
Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
Is the more like a real person the better? The effect of virtual endorsers type on tourists’ travel inspiration
Tourism (26 works) · Business (23 works) · Political science (22 works) · Psychology (20 works) · Marketing (18 works) · Diverse Aspects of Tourism Research (16 works) · Social Psychology (14 works) · Sociology (14 works) · Advertising (12 works) · Social Psychology (11 works)