Biao Gao

Biographic Data

ID3914944
NAMEBiao Gao
GIVEN NAMESBiao
FAMILY NAMEGao
SIGNATUREGAO B
AFFILIATIONSJiangxi University of Finance and Economics
ORCID0000-0002-0263-0167
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS2
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1

  • VR panoramic video exposure among Chinese middle-aged and older tourists

    Open AccessYangyan Huang, Biao Gao et al.ARTICLEUniversal Access in the…2026

  • Cultural heritage policy awareness and quality of life

    Open AccessHan Liu, Kyungjin CHAE et al.ARTICLESocial Sciences & Humanities Open2026

    Cultural heritage policies are significantly associated with rural residents' Quality of Life (QoL), yet these relationships in small villages are understudied. This study examines four policy factors—policy implementation, accessibility, tourism development, and education & training—on QoL indicators in Shiyou Village, Jiangxi, China. Using survey data from 327 residents and regression analysis, it explores relationships between policy awareness…

  • The museum visiting experience journey

    Han Liu, Jinyuan Xu et al.ARTICLEMuseum Management and Curatorship2025

  • A uses and gratifications approach to examining users’ continuance intention towards smart mobile learning

    Open AccessBiao GaoARTICLEHumanities and Social Sciences…2023

    Smart mobile learning (SML), an online learning system built on artificial intelligence technology, signifies a key development trajectory for mobile learning. However, the current literature reveals a research deficit in introducing specific constructs that represent the categorical level of gratification towards SML, and a new gratification for the intelligent dimension of SML has yet to be identified. Utilising the uses and gratifications (U&G…

  • Understanding smart education continuance intention in a delayed benefit context

    Open AccessBiao GaoARTICLEActa Psychologica2023

    Smart education is a combination of AI and education, and its benefits are delayed. Existing research lacks an understanding of smart education continuance intention in the context of this delayed benefit. Thus, this study aimed to examine users' continuance intention in a delayed benefit context by integrating sensory stimulus, the extended UTAUT, and flow theory. The study focused on a mobile-based smart education (MBSE) system (Liulishuo) and …

  • Analyzing the Impromptu Speech Style of a Job-Hunting Reality TV Show Host

    Open AccessJingfan He, Biao Gao et al.ARTICLEMIGRATION LETTERS2023

    In the post-epidemic era, the employment situation has become increasingly serious, and job-hunting reality shows have innovated significantly to meet the current market demand. Given the diverse nature of the live context involved in these programs, it is crucial for the hosts to possess strong improvisational speech skills. However, some hosts struggle to effectively handle the various scenarios presented in the program, leading to ineffective …

  • Artificial Intelligence in Advertising

    Open AccessBiao Gao, Yiming Wang et al.ARTICLESAGE Open2023Cited by: 2References: 68

    With the rapid advancement of artificial intelligence (AI) technology, the advertising industry is at a crossroads of new opportunities and challenges. This pioneering study provides an in-depth review of AI's application in advertising, focusing especially on four key elements: Targeting, Personalization, Content Creation, and Ad Optimization. By delving deep into these areas, we uncover the potential of AI in revolutionizing the advertising sec…