Yoonjoo Lee
Biographic Data
| ID | 3915514 |
|---|---|
| NAME | Yoonjoo Lee |
| GIVEN NAMES | Yoonjoo |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y |
| AFFILIATIONS | Washington State University |
| ORCID | 0000-0002-2697-3690 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
The Covid-19 Pandemic and Family Time Among Married Working Women in South Korea
Despite the importance of time with family when facing stressful events, there is insufficient understanding of time spent with family during the COVID-19 pandemic among married working women. This study examined how the onset of the COVID-19 pandemic was associated with time spent with family among such women in South Korea, focusing on variations according to occupation and employment status. To address these questions, we pooled cross-sectiona…
Interdependent self-construal and number of Twitter followers
Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of Twitter. An online experiment was conducted to explore the effects of interdependent self-construal on purchase and electronic word of mouth intentions through attitudes toward CSR campaigns on Twitter. Results found that the indirect effects were stro…
The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media
This study examined how social norms can be formed differently across gender in the context of perceiving an alcohol company’s corporate social responsibility (CSR) campaigns on social media (Facebook and Twitter). Even though social norms have been known to be powerful factors in generating positive attitudes and behavior, few studies have examined the boundary conditions and the antecedents of perceived social norm formation in the context of c…
The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness
Previous academic research into how consumers evaluate advocacy advertising identified many possible paths involving potentially reflexive effects on how people perceive an advocacy advertising sponsor, the advocated issue and themselves. This paper has examined one possible scenario within this complicated phenomenon: that of advertising advocating a specific environmental consumer action, recycling. In the specific context of this study, struct…
Cohort differences in changing attitudes toward marriage in South Korea, 1998–2014
Although the proportion of people who agree with the necessity of marriage has continuously declined over recent decades in South Korea, the contribution of cohort changes in attitudes toward marriage has not been examined. Using a descriptive age-period-cohort-detrended model and nationally representative cross-sectional data pooled from 1998 to 2014 (N = 193,610), this study investigates unique cohort effects and variation by gender. The result…
Empowerment or alienation
Previous studies have investigated how Chinese and Korean immigrant mothers adjust to life in the US in order to understand their lives and help them to adapt to the new culture. Based on acculturation and mobile media theories, this study explores particularly how Chinese and Korean immigrant mothers’ child-rearing practices in the US are mediated by mobile media. Guided by the theoretical framework of interpretative phenomenological analysis (I…
Reliability, Validity, and Variability of the Subjective Well-Being Questions in the 2010 American Time Use Survey
Maternal Depression, Pregnancy Intention, and Return to Paid Work After Childbirth
Reliability, Validity, and Variability of the Subjective Well-Being Questions in the 2010 American Time Use Survey
Cohort differences in changing attitudes toward marriage in South Korea, 1998–2014
Although the proportion of people who agree with the necessity of marriage has continuously declined over recent decades in South Korea, the contribution of cohort changes in attitudes toward marriage has not been examined. Using a descriptive age-period-cohort-detrended model and nationally representative cross-sectional data pooled from 1998 to 2014 (N = 193,610), this study investigates unique cohort effects and variation by gender. The result…
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
The Covid-19 Pandemic and Family Time Among Married Working Women in South Korea
Despite the importance of time with family when facing stressful events, there is insufficient understanding of time spent with family during the COVID-19 pandemic among married working women. This study examined how the onset of the COVID-19 pandemic was associated with time spent with family among such women in South Korea, focusing on variations according to occupation and employment status. To address these questions, we pooled cross-sectiona…
Empowerment or alienation
Previous studies have investigated how Chinese and Korean immigrant mothers adjust to life in the US in order to understand their lives and help them to adapt to the new culture. Based on acculturation and mobile media theories, this study explores particularly how Chinese and Korean immigrant mothers’ child-rearing practices in the US are mediated by mobile media. Guided by the theoretical framework of interpretative phenomenological analysis (I…
Maternal Depression, Pregnancy Intention, and Return to Paid Work After Childbirth
Reliability, Validity, and Variability of the Subjective Well-Being Questions in the 2010 American Time Use Survey
Empowerment or alienation
Previous studies have investigated how Chinese and Korean immigrant mothers adjust to life in the US in order to understand their lives and help them to adapt to the new culture. Based on acculturation and mobile media theories, this study explores particularly how Chinese and Korean immigrant mothers’ child-rearing practices in the US are mediated by mobile media. Guided by the theoretical framework of interpretative phenomenological analysis (I…
The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness
Previous academic research into how consumers evaluate advocacy advertising identified many possible paths involving potentially reflexive effects on how people perceive an advocacy advertising sponsor, the advocated issue and themselves. This paper has examined one possible scenario within this complicated phenomenon: that of advertising advocating a specific environmental consumer action, recycling. In the specific context of this study, struct…
Cohort differences in changing attitudes toward marriage in South Korea, 1998–2014
Although the proportion of people who agree with the necessity of marriage has continuously declined over recent decades in South Korea, the contribution of cohort changes in attitudes toward marriage has not been examined. Using a descriptive age-period-cohort-detrended model and nationally representative cross-sectional data pooled from 1998 to 2014 (N = 193,610), this study investigates unique cohort effects and variation by gender. The result…
The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media
This study examined how social norms can be formed differently across gender in the context of perceiving an alcohol company’s corporate social responsibility (CSR) campaigns on social media (Facebook and Twitter). Even though social norms have been known to be powerful factors in generating positive attitudes and behavior, few studies have examined the boundary conditions and the antecedents of perceived social norm formation in the context of c…
Interdependent self-construal and number of Twitter followers
Twitter has become an important means of communicating alcohol industry CSR campaigns. However, little is known about individual differences in consumer responses to CSR campaigns in the context of Twitter. An online experiment was conducted to explore the effects of interdependent self-construal on purchase and electronic word of mouth intentions through attitudes toward CSR campaigns on Twitter. Results found that the indirect effects were stro…
Media Psychophysiology and Strategic Communications
Researchers working in the discipline of Strategic Communications can significantly enrich strategic communication by grounding theorizing in evolutionary psychology. This opportunity can be more fully realized through the application of a rigorous scientific paradigm for strategic communication that conceptualizes human brain processes as well as the attitudes and behaviors produced by brain activity through the lens of evolutionary psychology. …
The Covid-19 Pandemic and Family Time Among Married Working Women in South Korea
Despite the importance of time with family when facing stressful events, there is insufficient understanding of time spent with family during the COVID-19 pandemic among married working women. This study examined how the onset of the COVID-19 pandemic was associated with time spent with family among such women in South Korea, focusing on variations according to occupation and employment status. To address these questions, we pooled cross-sectiona…
Psychology (9 works) · Sociology (6 works) · Political science (5 works) · Social Psychology (5 works) · Public relations (4 works) · Medicine (3 works) · Perception (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works)