Hyoung Yong Choi
Biographic Data
| ID | 3916466 |
|---|---|
| NAME | Hyoung Yong Choi |
| GIVEN NAMES | Hyoung Yong |
| FAMILY NAME | Choi |
| SIGNATURE | CHOI H Y |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
How is Satisfaction with Online-to-Offline App Formed? Importance of Confirmation Through Offline Experience
Online-to-offline mobile applications (O2O apps), which attract potential customers online and entice them to purchase in physical stores, are growing in popularity. However, little is known about the mechanisms by which satisfaction with O2O apps is formed through offline experiences. Drawing on the expectation confirmation model (ECM), this study proposes that the confirmation of expectations through offline experiences is the key to explaining…
No prominent works on this page.
How is Satisfaction with Online-to-Offline App Formed? Importance of Confirmation Through Offline Experience
Online-to-offline mobile applications (O2O apps), which attract potential customers online and entice them to purchase in physical stores, are growing in popularity. However, little is known about the mechanisms by which satisfaction with O2O apps is formed through offline experiences. Drawing on the expectation confirmation model (ECM), this study proposes that the confirmation of expectations through offline experiences is the key to explaining…
Advertising (1 works) · App store (1 works) · Business (1 works) · Communication (1 works) · Computer Science (1 works) · Computer security (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Internet privacy (1 works) · Mobile apps (1 works)