Zhiyan Xu
Biographic Data
| ID | 3916609 |
|---|---|
| NAME | Zhiyan Xu |
| GIVEN NAMES | Zhiyan |
| FAMILY NAME | Xu |
| SIGNATURE | XU Z |
| AFFILIATIONS | Southeast University |
| ORCID | 0000-0002-8443-8282 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The Influencers' Attributes and Customer Purchase Intention
The main purpose of this study is to discuss whether online influencers can improve customer brand attitude and thus increase purchase intention as both of them are important performance indicators in a live show. Drawing on the persuasion theory, the authors aim to investigate the impacts of influencers' attributes (professionalism, credibility, interactivity and attractiveness) on customers purchase intention from the perspective of attitude to…
Efficient certificateless designated verifier proxy signature scheme using UAV network for sustainable smart city
No prominent works on this page.
Efficient certificateless designated verifier proxy signature scheme using UAV network for sustainable smart city
The Influencers' Attributes and Customer Purchase Intention
The main purpose of this study is to discuss whether online influencers can improve customer brand attitude and thus increase purchase intention as both of them are important performance indicators in a live show. Drawing on the persuasion theory, the authors aim to investigate the impacts of influencers' attributes (professionalism, credibility, interactivity and attractiveness) on customers purchase intention from the perspective of attitude to…
Advertising (1 work) · Blockchain Technology Applications and Security (1 work) · Business (1 work) · Computer Science (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Influencer marketing (1 work) · Internet of Things (1 work)