Chuqing Dong
Biographic Data
| ID | 3917005 |
|---|---|
| NAME | Chuqing Dong |
| GIVEN NAMES | Chuqing |
| FAMILY NAME | Dong |
| SIGNATURE | DONG C |
| AFFILIATIONS | Michigan State University |
| ORCID | 0000-0003-1522-7577 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Transforming advertising in the age of generative AI
This exploratory study examines the adoption of Generative Artificial Intelligence (GAI) in the advertising industry through 34 semi-structured interviews with professionals in related fields. Drawing on the service-dominant logic and the value-based adoption model, this study aimed to gain insights into how GAI is transforming the workplace through various functions, as well as professionals’ perceptions and evaluations of human-AI value co-crea…
Exploring social media dialogic communication strategies in the oil and gas industry
Purpose This study aims to investigate social media dialogic communication in the Canadian oil and gas (O&G) industry. It explores the perspectives of communication practitioners, actual company practices and stakeholder engagement, aiming to identify gaps between practitioner expectations, organizational strategies and audience interaction. Design/methodology/approach A mixed-method approach was used, involving 21 interviews with communication p…
Promoting Integrity in the Face of Disruption
The inability to anticipate and address the current disruptive onslaught in communications has contributed to the erosion of trust in journalism, given rise to social media echo chambers, spawned “infodemics” that cause confusion during health crises and precipitated the rise of “low information” voters. In 2023, The Arthur W. Page Center for Integrity in Public Communication published a call for original research that would expand existing commu…
Does AI-Generated Care-Based Message Increase Trust in Government? The Pivotal Role of AI Knowledge in Government Crisis Response
Moral Foundations, Ideological Divide, and Public Engagement with U.S. Government Agencies’ Covid-19 Vaccine Communication on Social Media
Guided by moral foundation theory, this study examined how moral framing interacted with local constituents' ideological leaning to affect public engagement outcomes of government agencies' COVID-19 vaccine communication on Facebook. We analyzed a dataset of over 5,000 U.S. government agencies' Facebook posts on COVID-19 vaccines in 2021 (N = 70,671), assessed their use of moral language using a newly developed computational method, and examined …
Constructing Care-Based Corporate Social Responsibility (CSR) Communication During the Covid-19 Pandemic
Leveraging moral foundations for corporate social advocacy combating anti-Asian racism
CSA on racial justice issues has become more popular in recent years. With the rising number of hate crimes against Asian Americans, including the Atlanta spa shooting incident, companies must consider how to position themselves in racial conversations to fulfill their civic responsibilities and create positive social impacts. This study employed the Moral Foundation Theory (MFT) to assess companies’ CSA communication regarding #StopAsianHate and…
Who Will Tell the Stories of Health Inequities? Platform Challenges (and Opportunities) in Local Civic Information Infrastructure
The decline in the number and quality of local news media has led to digital platforms becoming more central in circulating local information, affecting what information and issues are accessible to community residents. We demonstrate this by focusing on health disparities related to COVID-19, examining how both news and non-news civic organizations in six Great Lakes communities addressed pandemic-related racial inequities. Our analysis of inter…
How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter
Purpose This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs. Design/methodology/approach Using computer-assisted textual and emotional analyses, the authors exa…
Judge a Nonprofit by the Partners it Keeps
This study investigates public reactions to cross-sectoral partnership communication from a nonprofit’s perspective. In two experiments, this study examined how key partnership portfolio configurations, size and diversification, influence individual publics’ trust, attitude, and supportive intentions to the focal nonprofit. In addition, it explored the moderating effect of nonprofit cynicism in this process. Findings of this study contradict the …
An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults' Covid-19 Vaccination Intentions
Adopting the theory of planned behavior framework, this online experiment investigated the effects of social endorsement cues, message source, and responsibility attribution on young adults' perceptions of COVID-19 vaccination and intentions to get vaccinated. Four major findings were identified. First, social endorsement cues positively affect attitude, subjective norms, and vaccination intentions. Second, individuals perceive an expert source a…
How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter
Purpose This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs. Design/methodology/approach Using computer-assisted textual and emotional analyses, the authors exa…
Does AI-Generated Care-Based Message Increase Trust in Government? The Pivotal Role of AI Knowledge in Government Crisis Response
How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter
Purpose This study seeks to understand the communication factors associated with effective social media for nonprofit organizations (NPOs). Specifically, the study investigated how interactive and emotional communication strategies influence public engagement in different ways, and how the effects differ by service-oriented and other types of NPOs. Design/methodology/approach Using computer-assisted textual and emotional analyses, the authors exa…
Judge a Nonprofit by the Partners it Keeps
This study investigates public reactions to cross-sectoral partnership communication from a nonprofit’s perspective. In two experiments, this study examined how key partnership portfolio configurations, size and diversification, influence individual publics’ trust, attitude, and supportive intentions to the focal nonprofit. In addition, it explored the moderating effect of nonprofit cynicism in this process. Findings of this study contradict the …
An Online Experiment Evaluating the Effects of Social Endorsement Cues, Message Source, and Responsibility Attribution on Young Adults' Covid-19 Vaccination Intentions
Adopting the theory of planned behavior framework, this online experiment investigated the effects of social endorsement cues, message source, and responsibility attribution on young adults' perceptions of COVID-19 vaccination and intentions to get vaccinated. Four major findings were identified. First, social endorsement cues positively affect attitude, subjective norms, and vaccination intentions. Second, individuals perceive an expert source a…
Leveraging moral foundations for corporate social advocacy combating anti-Asian racism
CSA on racial justice issues has become more popular in recent years. With the rising number of hate crimes against Asian Americans, including the Atlanta spa shooting incident, companies must consider how to position themselves in racial conversations to fulfill their civic responsibilities and create positive social impacts. This study employed the Moral Foundation Theory (MFT) to assess companies’ CSA communication regarding #StopAsianHate and…
Who Will Tell the Stories of Health Inequities? Platform Challenges (and Opportunities) in Local Civic Information Infrastructure
The decline in the number and quality of local news media has led to digital platforms becoming more central in circulating local information, affecting what information and issues are accessible to community residents. We demonstrate this by focusing on health disparities related to COVID-19, examining how both news and non-news civic organizations in six Great Lakes communities addressed pandemic-related racial inequities. Our analysis of inter…
Moral Foundations, Ideological Divide, and Public Engagement with U.S. Government Agencies’ Covid-19 Vaccine Communication on Social Media
Guided by moral foundation theory, this study examined how moral framing interacted with local constituents' ideological leaning to affect public engagement outcomes of government agencies' COVID-19 vaccine communication on Facebook. We analyzed a dataset of over 5,000 U.S. government agencies' Facebook posts on COVID-19 vaccines in 2021 (N = 70,671), assessed their use of moral language using a newly developed computational method, and examined …
Constructing Care-Based Corporate Social Responsibility (CSR) Communication During the Covid-19 Pandemic
Exploring social media dialogic communication strategies in the oil and gas industry
Purpose This study aims to investigate social media dialogic communication in the Canadian oil and gas (O&G) industry. It explores the perspectives of communication practitioners, actual company practices and stakeholder engagement, aiming to identify gaps between practitioner expectations, organizational strategies and audience interaction. Design/methodology/approach A mixed-method approach was used, involving 21 interviews with communication p…
Promoting Integrity in the Face of Disruption
The inability to anticipate and address the current disruptive onslaught in communications has contributed to the erosion of trust in journalism, given rise to social media echo chambers, spawned “infodemics” that cause confusion during health crises and precipitated the rise of “low information” voters. In 2023, The Arthur W. Page Center for Integrity in Public Communication published a call for original research that would expand existing commu…
Does AI-Generated Care-Based Message Increase Trust in Government? The Pivotal Role of AI Knowledge in Government Crisis Response
Transforming advertising in the age of generative AI
This exploratory study examines the adoption of Generative Artificial Intelligence (GAI) in the advertising industry through 34 semi-structured interviews with professionals in related fields. Drawing on the service-dominant logic and the value-based adoption model, this study aimed to gain insights into how GAI is transforming the workplace through various functions, as well as professionals’ perceptions and evaluations of human-AI value co-crea…
Political science (9 works) · Public relations (9 works) · Public Relations and Crisis Communication (6 works) · Business (5 works) · Social media (5 works) · Sociology (5 works) · Law (4 works) · Misinformation and Its Impacts (4 works) · Psychology (4 works) · Corporate Social Responsibility Reporting (3 works)