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Tatsuro Fujikura

Biographic Data

ID391710
NAMETatsuro Fujikura
GIVEN NAMESTatsuro
FAMILY NAMEFujikura
SIGNATUREFUJIKURA T
AFFILIATIONSKyoto University
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS27
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2008
LATEST PUBLICATION YEAR2019
H-INDEX1
  • The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

    Frederick Errington, Deborah Gewertz et al.•BOOK•Noodle Narratives•2019

    Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market…

  • Instant Noodles for the Bottom of the Pyramid in Papua New Guinea

    Frederick Errington, Deborah Gewertz et al.•CHAPTER•Noodle Narratives•2019

  • Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

    Deborah Gewertz, Frederick Errington et al.•BOOK•Noodle Narratives•2013

  • Instant Noodles as an Antifriction Device: Making the BOP with PPP in PNG

    Open Access•Frederick Errington, Tatsuro Fujikura et al.•ARTICLE•American Anthropologist•2012•Cited by: 27•References: 26

    Focusing primarily, but not exclusively, on urban and periurban Papua New Guinea (PNG), we discuss the significance of instant ramen noodles to those now known as the "bottom of the pyramid" (BOP). Although instant noodles are remarkable in that they are eaten by virtually everyone in the world, albeit in different amounts and for different reasons, they are marketed in PNG specifically as a "popularly positioned product" (PPP) for the BOP. Cheap…

  • Aid Relationships in Asia: Exploring Ownership in Japanese and Nordic Aid

    Open Access•Sudhindra Sharma, A Jerve et al.•BOOK•Aid Relationships in Asia•2008

    This book brings fresh perspectives into the debate on aid effectiveness and aid relationships. Asia provides a varied picture with its combination of rapidly developing countries where aid plays a less central role such as China, Vietnam, and Thailand as well as more aid dependent countries such as Nepal, Sri Lanka and Mongolia

  • Instant Noodles as an Antifriction Device: Making the BOP with PPP in PNG

    Open Access•Frederick Errington, Tatsuro Fujikura et al.•ARTICLE•American Anthropologist•2012•Cited by: 27•References: 26

    Focusing primarily, but not exclusively, on urban and periurban Papua New Guinea (PNG), we discuss the significance of instant ramen noodles to those now known as the "bottom of the pyramid" (BOP). Although instant noodles are remarkable in that they are eaten by virtually everyone in the world, albeit in different amounts and for different reasons, they are marketed in PNG specifically as a "popularly positioned product" (PPP) for the BOP. Cheap…

  • Aid Relationships in Asia: Exploring Ownership in Japanese and Nordic Aid

    Open Access•Sudhindra Sharma, A Jerve et al.•BOOK•Aid Relationships in Asia•2008

    This book brings fresh perspectives into the debate on aid effectiveness and aid relationships. Asia provides a varied picture with its combination of rapidly developing countries where aid plays a less central role such as China, Vietnam, and Thailand as well as more aid dependent countries such as Nepal, Sri Lanka and Mongolia

  • Instant Noodles as an Antifriction Device: Making the BOP with PPP in PNG

    Open Access•Frederick Errington, Tatsuro Fujikura et al.•ARTICLE•American Anthropologist•2012•Cited by: 27•References: 26

    Focusing primarily, but not exclusively, on urban and periurban Papua New Guinea (PNG), we discuss the significance of instant ramen noodles to those now known as the "bottom of the pyramid" (BOP). Although instant noodles are remarkable in that they are eaten by virtually everyone in the world, albeit in different amounts and for different reasons, they are marketed in PNG specifically as a "popularly positioned product" (PPP) for the BOP. Cheap…

  • Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

    Deborah Gewertz, Frederick Errington et al.•BOOK•Noodle Narratives•2013

  • The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century

    Frederick Errington, Deborah Gewertz et al.•BOOK•Noodle Narratives•2019

    Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market…

  • Instant Noodles for the Bottom of the Pyramid in Papua New Guinea

    Frederick Errington, Deborah Gewertz et al.•CHAPTER•Noodle Narratives•2019

History (3 works) · Anthropological Studies and Insights (2 works) · Chemistry (2 works) · Food Science (2 works) · Instant (2 works) · Political science (2 works) · Advertising (1 works) · Art (1 works) · Business (1 works) · Culinary Culture and Tourism (1 works)

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