Yide Liu
Biographic Data
| ID | 3917481 |
|---|---|
| NAME | Yide Liu |
| GIVEN NAMES | Yide |
| FAMILY NAME | Liu |
| SIGNATURE | LIU Y |
| AFFILIATIONS | Macau University of Science and Technology |
| ORCID | 0000-0001-9268-3555 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Innovative Responses to Copycats
This study delves into a pressing issue in the restaurant industry: the challenge of catering copycats, which are unauthorized imitations of menu items and services that can lead to lost market share and hinder innovation. Focusing on Chinese restaurants, it employs multi‐wave surveys and analyzes 929 responses to investigate the impact of copycat threats on innovation. The study reveals both linear and nonlinear effects of these threats, highlig…
Reinvestigating repurchase intentions for travel apps
The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for travel providers. By combining the Stimulus-Organism-Response (S-O-R) framework and the New Economic Geography (NEG) theory, this research examined how city tier disparities influence the experiential features of travel apps and user repurchase intentions. Survey data was acquired from 739 travel app users …
Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants
Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by first considering the cultural effects. This study develops and empirically tests a research model based on 488 questionnaires collected at an upscale ethnic resta…
Missing data imputation in PLS-SEM
Go digital
Purpose One of the impacts of the COVID-19 pandemic is that using an e-wallet – a contactless process – rather than a payment terminal is an intuitively safer option. This study is grounded in cognitive absorption theory and investigates how the use of the money-gift function influences the intention to continue using an e-wallet app. Design/methodology/approach Using a cross-sectional approach, a structured questionnaire was designed and distrib…
The effects of tourists’ destination culinary experience on electronic word-of-mouth generation intention
This study combines the experience economy theory with perceived value theory to explore the mechanism of how e-WOM regarding culinary tourism in social media is generated from tourists’ culinary experience in a destination. This study indicates that different realms of destination cuisine experience have different roles in influencing perceived functional and emotional values, emotional value is the major source affecting tourists’ satisfaction …
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
The Effects of Environmental Policy and the Perception of Electric Motorcycles on the Acceptance of Electric Motorcycles
Air pollution is a serious environmental issue across the world and has drawn attention from researchers with different backgrounds. The carbon exhaust from gasoline vehicles is one cause of air pollution. One solution for reducing carbon emissions is to provide green vehicles, such as electric motorcycles, for drivers and passengers, which can help the sustainable development of the environment in an ecological way. This research discusses the m…
The effects of tourists’ destination culinary experience on electronic word-of-mouth generation intention
This study combines the experience economy theory with perceived value theory to explore the mechanism of how e-WOM regarding culinary tourism in social media is generated from tourists’ culinary experience in a destination. This study indicates that different realms of destination cuisine experience have different roles in influencing perceived functional and emotional values, emotional value is the major source affecting tourists’ satisfaction …
Reinvestigating repurchase intentions for travel apps
The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for travel providers. By combining the Stimulus-Organism-Response (S-O-R) framework and the New Economic Geography (NEG) theory, this research examined how city tier disparities influence the experiential features of travel apps and user repurchase intentions. Survey data was acquired from 739 travel app users …
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular in the information systems (IS) field for modeling structural relationships between latent variables as measured by manifest variables. However, while researchers using PLS-SEM routinely stress the causal-predictive nature of their analyses, the model evaluation assessment relies exclusively on criteria designed to assess the path model's explanatory power. To…
The Effects of Environmental Policy and the Perception of Electric Motorcycles on the Acceptance of Electric Motorcycles
Air pollution is a serious environmental issue across the world and has drawn attention from researchers with different backgrounds. The carbon exhaust from gasoline vehicles is one cause of air pollution. One solution for reducing carbon emissions is to provide green vehicles, such as electric motorcycles, for drivers and passengers, which can help the sustainable development of the environment in an ecological way. This research discusses the m…
The effects of tourists’ destination culinary experience on electronic word-of-mouth generation intention
This study combines the experience economy theory with perceived value theory to explore the mechanism of how e-WOM regarding culinary tourism in social media is generated from tourists’ culinary experience in a destination. This study indicates that different realms of destination cuisine experience have different roles in influencing perceived functional and emotional values, emotional value is the major source affecting tourists’ satisfaction …
Missing data imputation in PLS-SEM
Go digital
Purpose One of the impacts of the COVID-19 pandemic is that using an e-wallet – a contactless process – rather than a payment terminal is an intuitively safer option. This study is grounded in cognitive absorption theory and investigates how the use of the money-gift function influences the intention to continue using an e-wallet app. Design/methodology/approach Using a cross-sectional approach, a structured questionnaire was designed and distrib…
Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants
Appreciation is an ingredient that is essential for enhancing customers’ postconsumption service evaluations; nevertheless, few studies have explored its role in the context of ethnic restaurants. This article aims to examine appreciation’s effects on customers’ behavioral intention by first considering the cultural effects. This study develops and empirically tests a research model based on 488 questionnaires collected at an upscale ethnic resta…
Reinvestigating repurchase intentions for travel apps
The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for travel providers. By combining the Stimulus-Organism-Response (S-O-R) framework and the New Economic Geography (NEG) theory, this research examined how city tier disparities influence the experiential features of travel apps and user repurchase intentions. Survey data was acquired from 739 travel app users …
Innovative Responses to Copycats
This study delves into a pressing issue in the restaurant industry: the challenge of catering copycats, which are unauthorized imitations of menu items and services that can lead to lost market share and hinder innovation. Focusing on Chinese restaurants, it employs multi‐wave surveys and analyzes 929 responses to investigate the impact of copycat threats on innovation. The study reveals both linear and nonlinear effects of these threats, highlig…
Business (6 works) · Advertising (5 works) · Marketing (5 works) · Political science (4 works) · Psychology (4 works) · Technology Adoption and User Behaviour (4 works) · Tourism (4 works) · Computer Science (3 works) · Customer Service Quality and Loyalty (3 works) · Digital Marketing and Social Media (3 works)