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Lifang Liang

Biographic Data

ID3917770
NAMELifang Liang
GIVEN NAMESLifang
FAMILY NAMELiang
SIGNATURELIANG L
AFFILIATIONSShanghai Business School
ORCID0000-0002-3543-6678
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Thalassemia in Guangxi

    Open Access•Lifang Liang, Sheng He•ARTICLE•Frontiers in Public Health•2026

    Guangxi, one of the regions with the highest thalassemia burden worldwide, has a carrier rate of 23.89% in the general population. Over the past 15 years, it has established a government-led, multi-sectoral prevention network based on the principles of “government leadership, multi-department coordination, healthcare sector accountability, integration of medical and preventive services, and public participation.” This system has created an integr…

  • Agricultural Output, Fertilizers, Green Innovation Impacts, and Agricultural Emissions in Apec Countries

    Open Access•Lifang Liang, Bing Zeng•ARTICLE•Land Degradation and Development•2026

    The interaction between agriculture land use, agriculture output, and climate change leads to identify the key elements that affect the developing nations. Using data from 2010 to 2023, the current study examines the effects of agricultural value addition, fertilizer usage, and green innovation on agriculture‐based emissions in APEC countries. In doing so, the study employs the dynamic panel generalized method of moments (GMMs) as an empirical st…

  • Linking Digital Platform Transparency with Circular Consumption

    Open Access•Bing Zeng, Lifang Liang et al.•ARTICLE•Technology in Society•2026•References: 47

  • Global, regional, and national burden of neonatal diseases attributable to particulate matter pollution from 1990 to 2021

    Open Access•Hui Li, Lifang Liang et al.•ARTICLE•Frontiers in Public Health•2025

    Background: The impact of particulate matter pollution (PMP) on neonatal health has garnered growing public attention. However, the global burden of PMP-related neonatal diseases remains insufficiently characterized. This study aimed to evaluate the current burden and temporal trends (1990-2021) of PMP-related neonatal diseases. Methods: We used data from the 2021 Global Burden of Disease Study (GBD) to estimate disability-adjusted life years (DA…

  • The Indirect Influence of Authenticity

    Open Access•G Wu, Lifang Liang•ARTICLE•SAGE Open•2025

    This study investigates the impact of streamers using dialects in tourism live streaming on viewers’ behavioral intentions, perceived streamer authenticity, and destination authenticity. Through two independent experiments, the study verified the role of dialects in enhancing viewers’ behavioral intentions and uncovered the underlying mediation mechanisms. The findings revealed that streamers using local dialects more effectively strengthen viewe…

  • A cross-sectional survey of medical and other groups’ awareness, perceptions, and willingness to use e-cigarettes during the Covid-19 pandemic

    Open Access•Ruihang Deng, Chuang Yang et al.•ARTICLE•Frontiers in Public Health•2024

    Background In China, people’s perceptions towards electronic cigarettes during Corona Virus Disease 2019 (COVID-19) pandemic compared with pre-pandemic conditions have not been explored. Exploring the perceptions of medical workers regarding e-cigarettes is crucial, as they serve as a trusted source of information and providers of smoking cessation counselling for smokers. This cross-sectional study was designed to explore the awareness and perce…

  • Do Tea-Drinking Habits Affect Individuals’ Intention to Visit Tea Tourism Destinations? Verification from the Chinese Cultural Background

    Lifang Liang, Jianping Xia et al.•ARTICLE•Journal of China Tourism Research•2024•References: 16

    The decision-making process underlying tourist destination selection involves complex interactions between tourists and societies, historical environments, and destinations. Based on self-congruity theory and practice theory, this study examined the effects of tea-drinking habits, destination image self-congruence, destination cognitive image, and destination affective image on Chinese tourists' intention to visit a tea destination. The results i…

  • Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention

    Gang Wu, Lifang Liang•ARTICLE•Current Issues in Tourism•2020

    Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests. The literature has examined the mechanism of product involvement and tourist behaviour, but has paid less attention to the role of destination image in the effect of product involvement on tourist behaviour. In China, various cultural tourism destinations are favoured by consumers because of pro…

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  • Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention

    Gang Wu, Lifang Liang•ARTICLE•Current Issues in Tourism•2020

    Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests. The literature has examined the mechanism of product involvement and tourist behaviour, but has paid less attention to the role of destination image in the effect of product involvement on tourist behaviour. In China, various cultural tourism destinations are favoured by consumers because of pro…

  • A cross-sectional survey of medical and other groups’ awareness, perceptions, and willingness to use e-cigarettes during the Covid-19 pandemic

    Open Access•Ruihang Deng, Chuang Yang et al.•ARTICLE•Frontiers in Public Health•2024

    Background In China, people’s perceptions towards electronic cigarettes during Corona Virus Disease 2019 (COVID-19) pandemic compared with pre-pandemic conditions have not been explored. Exploring the perceptions of medical workers regarding e-cigarettes is crucial, as they serve as a trusted source of information and providers of smoking cessation counselling for smokers. This cross-sectional study was designed to explore the awareness and perce…

  • Do Tea-Drinking Habits Affect Individuals’ Intention to Visit Tea Tourism Destinations? Verification from the Chinese Cultural Background

    Lifang Liang, Jianping Xia et al.•ARTICLE•Journal of China Tourism Research•2024•References: 16

    The decision-making process underlying tourist destination selection involves complex interactions between tourists and societies, historical environments, and destinations. Based on self-congruity theory and practice theory, this study examined the effects of tea-drinking habits, destination image self-congruence, destination cognitive image, and destination affective image on Chinese tourists' intention to visit a tea destination. The results i…

  • Global, regional, and national burden of neonatal diseases attributable to particulate matter pollution from 1990 to 2021

    Open Access•Hui Li, Lifang Liang et al.•ARTICLE•Frontiers in Public Health•2025

    Background: The impact of particulate matter pollution (PMP) on neonatal health has garnered growing public attention. However, the global burden of PMP-related neonatal diseases remains insufficiently characterized. This study aimed to evaluate the current burden and temporal trends (1990-2021) of PMP-related neonatal diseases. Methods: We used data from the 2021 Global Burden of Disease Study (GBD) to estimate disability-adjusted life years (DA…

  • The Indirect Influence of Authenticity

    Open Access•G Wu, Lifang Liang•ARTICLE•SAGE Open•2025

    This study investigates the impact of streamers using dialects in tourism live streaming on viewers’ behavioral intentions, perceived streamer authenticity, and destination authenticity. Through two independent experiments, the study verified the role of dialects in enhancing viewers’ behavioral intentions and uncovered the underlying mediation mechanisms. The findings revealed that streamers using local dialects more effectively strengthen viewe…

  • Thalassemia in Guangxi

    Open Access•Lifang Liang, Sheng He•ARTICLE•Frontiers in Public Health•2026

    Guangxi, one of the regions with the highest thalassemia burden worldwide, has a carrier rate of 23.89% in the general population. Over the past 15 years, it has established a government-led, multi-sectoral prevention network based on the principles of “government leadership, multi-department coordination, healthcare sector accountability, integration of medical and preventive services, and public participation.” This system has created an integr…

  • Agricultural Output, Fertilizers, Green Innovation Impacts, and Agricultural Emissions in Apec Countries

    Open Access•Lifang Liang, Bing Zeng•ARTICLE•Land Degradation and Development•2026

    The interaction between agriculture land use, agriculture output, and climate change leads to identify the key elements that affect the developing nations. Using data from 2010 to 2023, the current study examines the effects of agricultural value addition, fertilizer usage, and green innovation on agriculture‐based emissions in APEC countries. In doing so, the study employs the dynamic panel generalized method of moments (GMMs) as an empirical st…

  • Linking Digital Platform Transparency with Circular Consumption

    Open Access•Bing Zeng, Lifang Liang et al.•ARTICLE•Technology in Society•2026•References: 47

Perception (4 works) · Diverse Aspects of Tourism Research (3 works) · Mediation (3 works) · Psychology (3 works) · Tourism (3 works) · Advertising (2 works) · Business (2 works) · Cognition (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works)

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