Richard Shepherd
Biographic Data
| ID | 3919754 |
|---|---|
| NAME | Richard Shepherd |
| GIVEN NAMES | Richard |
| FAMILY NAME | Shepherd |
| SIGNATURE | SHEPHERD R |
| AFFILIATIONS | Quadram Institute |
| VERIFIED | No |
| TOTAL WORKS | 30 |
| TOTAL CITATIONS | 260 |
| AUTHOR COUNT | 30 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1981 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 10 |
Scientific decision-making and stakeholder consultations: The case of salt recommendations
Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project
The FoodRisC project offers a unique approach to the investigation of food risk/benefit communication. The effective spread of food risk/benefit information will assist initiatives aimed at reducing the burden of food-related illness and disease, reducing the economic impact of food crises and ensuring that confidence in safe and nutritious food is fostered and maintained in Europe
Using 'may contain' labelling to inform food choice: A qualitative study of nut allergic consumers
May contain' labelling was interpreted in the light of judgements about the product, producer and previous personal experience. It is vital that these interpretation strategies are taken into account by those responsible for labelling itself and for the provision of advice to nut allergic individuals. Suggestions to improve labelling and advice to the allergic individual are considered
The process of setting micronutrient recommendations: A cross-European comparison of nutrition-related scientific advisory bodies
Objective To examine the workings of the nutrition-related scientific advisory bodies in Europe, paying particular attention to the internal and external contexts within which they operate. Design Desk research based on two data collection strategies: a questionnaire completed by key informants in the field of micronutrient recommendations and a case study that focused on mandatory folic acid (FA) fortification. Setting Questionnaire-based data w…
Genetically modified food in the news: Media representations of the GM debate in the UK
This paper analyses a corpus of articles on GM crops and food which appeared in six UK newspapers in the first three months of 2004, the year following the GM Nation? debate (2003). Using the methods of critical discourse analysis we focus on how specific and pervasive representations of the major stakeholders in the national debate on GM—the British public, the British government, the science of GM, and biotechnology companies—served significant…
Willingness to use functional breads. Applying the Health Belief Model across four European countries
Precautionary advice about mobile phones: Public understandings and intended responses
There is a widespread academic and policy debate about public responses to precaution in public health campaigns. This paper explores these issues in relation to the precautionary stance adopted in the UK around the regulation of mobile telecommunications. The aim of the paper is to examine the nature of attitudes to precaution, and the way in which these, along with other relevant variables, relate to the intention to adopt relevant behaviours. …
Towards an understanding of British public attitudes concerning human cloning
Determinants of Consumer Behavior Related to Organic Foods
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider “organically produced” to be an important purchase criterion, that organic f…
Determinants of Consumer Behavior Related to Organic Foods
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider "organically produced" to be an important purchase criterion, that organic f…
Eating with your eyes: Effect of appearance on expectations of liking
Food Cravings and Addiction
Moderator effects of attitudinal ambivalence on attitude–behaviour relationships
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split‐semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of at…
Reactions to information about genetic engineering: Impact of source characteristics, perceived personal relevance, and persuasiveness
There is a need to develop effective communication strategies with the public about the risks and benefits of applied genetic engineering. The Elaboration Likelihood Model was used to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about …
Understanding public attitudes to technology
The social context which surrounds technology is likely to be one of the most important determinants of its future development and application. The application of repertory grid techniques (n = 26) in conjunction with generalized Procrustes analysis identified important psychological constructs which determine attitude. A larger survey study (n = 227) examined the reliability and predictive capacity of these items in quantifying attitudes to tech…
The influence of initial attitudes on responses to communication about genetic engineering in food production
Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics
The repertory grid method was used to determine what terminology respondents use to distinguish between different applications of genetic engineering drawn from food- related, agricultural, and medical applications. Respondents were asked to react to fifteen applications phrased in general terms, and results compared with a second study where fifteen more specific applications were used as stimuli. Both sets of data were submitted to generalized …
Ethical concerns and risk perceptions associated with different applications of genetic engineering: Interrelationships with the perceived need for regulation of the technology
Perceived behavioural control, unrealistic optimism and dietary change: An exploratory study
Attributing information to different sources: Effects on the perceived qualities of information, on the perceived relevance of information, and on attitude formation
What is salient in risk communication, and what is believed, is likely to be related to factors additional to the informational content itself. The social context or derivation of the information are important determinants of receiver reactions, particularly where the potential hazard is characterized as unknown, or where the knowledge base surrounding the potential hazard is perceived to be at the level of society rather than of individual membe…
Public Perceptions of the Potential Hazards Associated with Food Production and Food Consumption: An Empirical Study
Although public perceptions of food-related hazards receive much media comment and debate, the research literature on such perceptions is sparse and piecemeal. In the reported study, 216 people completed a questionnaire relating to their perceptions of the "risk characteristics" of potential hazards associated with various aspects of food production and food consumption. Responses were examined via principal-components analysis to obtain a struct…
Gene technology, food production, and public opinion: A UK study
Consumer acquisition of commercial and nutrition information in food choice
The use and perceived appropriateness of milk in the diet: A cross‐country evaluation
The repertory grid method (short structured interviews) was used to study the place milk occupies within the total diet, its perceived appropriateness and people's beliefs concerning different types of milk ("ultra‐high temperature processed” (UHT) versus “fresh” and different levels of fat content) in Finland, France, the Netherlands and the United Kingdom (UK). Twenty subjects (10 male, 10 female, 18–74 years) were interviewed in each country. …
Nutrition Society—Nutrition and behaviour group
Self-Identity and the Theory of Planned Behavior: "Assesing the Role of Identification with "Green Consumerism
Paul Sparks, Richard Shepherd, Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism", Social Psychology Quarterly, Vol. 55, No. 4 (Dec., 1992), pp. 388-399
Gene technology, food production, and public opinion: A UK study
The influence of initial attitudes on responses to communication about genetic engineering in food production
Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics
The repertory grid method was used to determine what terminology respondents use to distinguish between different applications of genetic engineering drawn from food- related, agricultural, and medical applications. Respondents were asked to react to fifteen applications phrased in general terms, and results compared with a second study where fifteen more specific applications were used as stimuli. Both sets of data were submitted to generalized …
Understanding public attitudes to technology
The social context which surrounds technology is likely to be one of the most important determinants of its future development and application. The application of repertory grid techniques (n = 26) in conjunction with generalized Procrustes analysis identified important psychological constructs which determine attitude. A larger survey study (n = 227) examined the reliability and predictive capacity of these items in quantifying attitudes to tech…
An investigation into the relationship between perceived control, attitude variability and the consumption of two common foods
The study reported here takes its lead from the literatures which emphasize the importance of attitude variability and the role of perceived control over action. Within‐person variability and perceptions of control are investigated in the context of people's attitudes towards the consumption of two common foods. The role of attitude ambivalence is also examined. The findings indicate that higher attitude variability is associated with weaker rela…
Perceived behavioural control, unrealistic optimism and dietary change: An exploratory study
Moderator effects of attitudinal ambivalence on attitude–behaviour relationships
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split‐semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of at…
Determinants of Consumer Behavior Related to Organic Foods
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider “organically produced” to be an important purchase criterion, that organic f…
Ethical concerns and risk perceptions associated with different applications of genetic engineering: Interrelationships with the perceived need for regulation of the technology
Willingness to use functional breads. Applying the Health Belief Model across four European countries
Precautionary advice about mobile phones: Public understandings and intended responses
There is a widespread academic and policy debate about public responses to precaution in public health campaigns. This paper explores these issues in relation to the precautionary stance adopted in the UK around the regulation of mobile telecommunications. The aim of the paper is to examine the nature of attitudes to precaution, and the way in which these, along with other relevant variables, relate to the intention to adopt relevant behaviours. …
Eating with your eyes: Effect of appearance on expectations of liking
Towards an understanding of British public attitudes concerning human cloning
Expectancy‐value models of attitudes: A note on the relationship between theory and methodology
Concern has been expressed in the literature regarding the method of scoring ‘beliefs’ within expectancy‐value models of attitudes. This paper reviews the major issues and focuses upon some hitherto largely neglected problems with scoring methods. Empirical findings from a series of studies concerned with ‘the theory of reasoned action’ are examined: with a multiplicative Combination of beliefs and evaluations, it is found that bipolar scoring of…
Scientific decision-making and stakeholder consultations: The case of salt recommendations
Real people, real foods, real eating situations: Real problems and real advantages
Measuring the quality of life of cancer patients
Expectancy‐value models of attitudes: A note on the relationship between theory and methodology
Concern has been expressed in the literature regarding the method of scoring ‘beliefs’ within expectancy‐value models of attitudes. This paper reviews the major issues and focuses upon some hitherto largely neglected problems with scoring methods. Empirical findings from a series of studies concerned with ‘the theory of reasoned action’ are examined: with a multiplicative Combination of beliefs and evaluations, it is found that bipolar scoring of…
Nutrition Society—Nutrition and behaviour group
Real people, real foods, real eating situations: Real problems and real advantages
Self-Identity and the Theory of Planned Behavior: "Assesing the Role of Identification with "Green Consumerism
Paul Sparks, Richard Shepherd, Self-Identity and the Theory of Planned Behavior: Assesing the Role of Identification with "Green Consumerism", Social Psychology Quarterly, Vol. 55, No. 4 (Dec., 1992), pp. 388-399
An investigation into the relationship between perceived control, attitude variability and the consumption of two common foods
The study reported here takes its lead from the literatures which emphasize the importance of attitude variability and the role of perceived control over action. Within‐person variability and perceptions of control are investigated in the context of people's attitudes towards the consumption of two common foods. The role of attitude ambivalence is also examined. The findings indicate that higher attitude variability is associated with weaker rela…
The use and perceived appropriateness of milk in the diet: A cross‐country evaluation
The repertory grid method (short structured interviews) was used to study the place milk occupies within the total diet, its perceived appropriateness and people's beliefs concerning different types of milk ("ultra‐high temperature processed” (UHT) versus “fresh” and different levels of fat content) in Finland, France, the Netherlands and the United Kingdom (UK). Twenty subjects (10 male, 10 female, 18–74 years) were interviewed in each country. …
Attributing information to different sources: Effects on the perceived qualities of information, on the perceived relevance of information, and on attitude formation
What is salient in risk communication, and what is believed, is likely to be related to factors additional to the informational content itself. The social context or derivation of the information are important determinants of receiver reactions, particularly where the potential hazard is characterized as unknown, or where the knowledge base surrounding the potential hazard is perceived to be at the level of society rather than of individual membe…
Public Perceptions of the Potential Hazards Associated with Food Production and Food Consumption: An Empirical Study
Although public perceptions of food-related hazards receive much media comment and debate, the research literature on such perceptions is sparse and piecemeal. In the reported study, 216 people completed a questionnaire relating to their perceptions of the "risk characteristics" of potential hazards associated with various aspects of food production and food consumption. Responses were examined via principal-components analysis to obtain a struct…
Gene technology, food production, and public opinion: A UK study
Consumer acquisition of commercial and nutrition information in food choice
Ethical concerns and risk perceptions associated with different applications of genetic engineering: Interrelationships with the perceived need for regulation of the technology
Perceived behavioural control, unrealistic optimism and dietary change: An exploratory study
Public Concerns in the United Kingdom about General and Specific Applications of Genetic Engineering: Risk, Benefit, and Ethics
The repertory grid method was used to determine what terminology respondents use to distinguish between different applications of genetic engineering drawn from food- related, agricultural, and medical applications. Respondents were asked to react to fifteen applications phrased in general terms, and results compared with a second study where fifteen more specific applications were used as stimuli. Both sets of data were submitted to generalized …
Understanding public attitudes to technology
The social context which surrounds technology is likely to be one of the most important determinants of its future development and application. The application of repertory grid techniques (n = 26) in conjunction with generalized Procrustes analysis identified important psychological constructs which determine attitude. A larger survey study (n = 227) examined the reliability and predictive capacity of these items in quantifying attitudes to tech…
The influence of initial attitudes on responses to communication about genetic engineering in food production
Reactions to information about genetic engineering: Impact of source characteristics, perceived personal relevance, and persuasiveness
There is a need to develop effective communication strategies with the public about the risks and benefits of applied genetic engineering. The Elaboration Likelihood Model was used to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about …
Food Cravings and Addiction
Moderator effects of attitudinal ambivalence on attitude–behaviour relationships
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split‐semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of at…
Eating with your eyes: Effect of appearance on expectations of liking
Determinants of Consumer Behavior Related to Organic Foods
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider “organically produced” to be an important purchase criterion, that organic f…
Determinants of Consumer Behavior Related to Organic Foods
There have been many studies of what influences consumers in their decisions to purchase or consume organic foods, mainly concerned with fresh organic foods. These show a discrepancy between attitudes and behavior with people being positive about organic foods but often not purchasing them. This discrepancy seems to be explained by the fact that consumers do not consider "organically produced" to be an important purchase criterion, that organic f…
Towards an understanding of British public attitudes concerning human cloning
Precautionary advice about mobile phones: Public understandings and intended responses
There is a widespread academic and policy debate about public responses to precaution in public health campaigns. This paper explores these issues in relation to the precautionary stance adopted in the UK around the regulation of mobile telecommunications. The aim of the paper is to examine the nature of attitudes to precaution, and the way in which these, along with other relevant variables, relate to the intention to adopt relevant behaviours. …
Willingness to use functional breads. Applying the Health Belief Model across four European countries
Psychology (25 works) · Social Psychology (14 works) · Business (12 works) · Political science (12 works) · Risk Perception and Management (12 works) · Computer Science (11 works) · Medicine (11 works) · Climate Change Communication and Perception (10 works) · Perception (8 works) · Sociology (8 works)