Byoungsoo Kim
Biographic Data
| ID | 3919813 |
|---|---|
| NAME | Byoungsoo Kim |
| GIVEN NAMES | Byoungsoo |
| FAMILY NAME | Kim |
| SIGNATURE | KIM B |
| AFFILIATIONS | Business School, Yeungnam University, Republic of Korea |
| ORCID | 0000-0002-9006-6315 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Understanding the Role of Trust, Perceived Risk, and Habit in Organization Members' Generative AI Use
The rapid advancement of generative artificial intelligence (AI) presents organizations with unique opportunities and challenges. While companies are increasingly adopting this technology to enhance productivity and gain a competitive edge, understanding the key factors influencing organization members' use of generative AI remains critical. This study investigates the determinants of generative AI usage within organizations, focusing on the inte…
Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity, Subjective Norm, and Demographics
As environmental issues increasingly surface, consumers are growing more conscious of their influence, leading to an amplified demand for ethical and sustainable consumption. While companies are increasingly expanding the production of sustainable products, understanding key antecedents affecting consumers’ purchase intentions toward eco-friendly products remains critical. This study investigates how functional, emotional, social, and epistemic v…
The role of trust in streamers and live streaming commerce in predicting customer loyalty
In recent years live streaming commerce (LSC) has become increasingly prevalent, increasing the importance of understanding the key antecedents of customer loyalty in this new marketplace. To examine how trust in streamers and LSC can enhance customer loyalty, we developed a research model focusing on usefulness, entertainment, and ease of use as the main antecedents of trust, and conducted an online survey of 290 customers of Chinese LSC platfor…
Key factors influencing customer loyalty in live commerce: The role of perceived value and perceived risk
Live streaming commerce services that utilize social network platforms are gaining popularity in China. We examined the effect of value and perceived risk on customer satisfaction and trust, and the influence of this satisfaction and trust on customer loyalty. Perceived value was divided into economic, social, and emotional types, and the impact of each type on customer loyalty was examined separately. This study also investigated the impact of p…
Understanding the role of mobile applications in brand loyalty in the coffee chains industry
With the spread of COVID-19, the development and distribution of mobile apps is a significant issue for sustainable growth in service industries. This study identified the relationship between customer loyalty to mobile apps and brand loyalty, and investigated the role of perceived benefits provided by mobile apps in enhancing brand loyalty. We integrated a set of perceived benefits into the expectation–confirmation model and collected data throu…
Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China
This study investigates the key antecedents affecting consumers' continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer's continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service prov…
A Longitudinal Study of Habit and Its Antecedents in Coffee Chain Patronage
We developed a theoretical model to examine the effects of repurchase intention and habit on consumers' repurchase behavior in the context of coffee chain patronage. We used partial least squares to analyze 2-wave longitudinal data collected from 195 undergraduate students who had experience with various coffee chains. Results showed that repurchase behavior was influenced by habit rather than by conscious intention, and that both customer satisf…
Understanding different motivational mechanisms for downward, lateral, and upward knowledge transfer
We applied the theory of planned behavior to examine the relative effects of expected reciprocity, self-efficacy, and subjective norms as antecedents enhancing employees’ downward, lateral, and upward knowledge transfer. Structural equation modeling with partial least squares analysis was used to examine the hypothesized relationships with data gathered through a social network survey from 385 employees in research and development groups in South…
The distinct roles of dedication-based and constraint-based mechanisms in social networking sites
Purpose – The purpose of this paper is to investigate the effects of dedication- and constraint-based mechanisms on users’ post-adoption behavior in the social networking site (SNS) context. Design/methodology/approach – The proposed framework uses user satisfaction and trust belief to capture the dedication-based mechanism and perceived switching costs and social norms to capture the constraint-based mechanism. Hypotheses were tested by applying…
Explaining Hwang-Gate: South Korean Identity Politics between Bionationalism and Globalization
This article explores the scientific fraud case of the South Korean stem cell scientist Woo-Suk Hwang, which represents a struggle over political identity. The South Korean state supported Hwang's research hoping to establish Korean scientific-technological leadership in biotechnology, but it combined this globalization strategy with an identity politics built around the Korean people. The emerging bionationalism exceeded traditional ethnic natio…
Bionationalism, stem cells, BSE, and Web 2.0 in South Korea: Toward the reconfiguration of biopolitics
We argue that at the core of contemporary biopolitics in South Korea there is a politics of identity built around the gradual transformation of ethnic nationalism based primarily on ethnicity, blood, and membership to a new kind of nationalism in which ethnicity is biologically and scientifically reconfigured. The emerging Korean bionationalism goes beyond traditional ethnic nationalism by combining a focus on ethnicity and race with a belief in …
The distinct roles of dedication-based and constraint-based mechanisms in social networking sites
Purpose – The purpose of this paper is to investigate the effects of dedication- and constraint-based mechanisms on users’ post-adoption behavior in the social networking site (SNS) context. Design/methodology/approach – The proposed framework uses user satisfaction and trust belief to capture the dedication-based mechanism and perceived switching costs and social norms to capture the constraint-based mechanism. Hypotheses were tested by applying…
Explaining Hwang-Gate: South Korean Identity Politics between Bionationalism and Globalization
This article explores the scientific fraud case of the South Korean stem cell scientist Woo-Suk Hwang, which represents a struggle over political identity. The South Korean state supported Hwang's research hoping to establish Korean scientific-technological leadership in biotechnology, but it combined this globalization strategy with an identity politics built around the Korean people. The emerging bionationalism exceeded traditional ethnic natio…
Bionationalism, stem cells, BSE, and Web 2.0 in South Korea: Toward the reconfiguration of biopolitics
We argue that at the core of contemporary biopolitics in South Korea there is a politics of identity built around the gradual transformation of ethnic nationalism based primarily on ethnicity, blood, and membership to a new kind of nationalism in which ethnicity is biologically and scientifically reconfigured. The emerging Korean bionationalism goes beyond traditional ethnic nationalism by combining a focus on ethnicity and race with a belief in …
Explaining Hwang-Gate: South Korean Identity Politics between Bionationalism and Globalization
This article explores the scientific fraud case of the South Korean stem cell scientist Woo-Suk Hwang, which represents a struggle over political identity. The South Korean state supported Hwang's research hoping to establish Korean scientific-technological leadership in biotechnology, but it combined this globalization strategy with an identity politics built around the Korean people. The emerging bionationalism exceeded traditional ethnic natio…
The distinct roles of dedication-based and constraint-based mechanisms in social networking sites
Purpose – The purpose of this paper is to investigate the effects of dedication- and constraint-based mechanisms on users’ post-adoption behavior in the social networking site (SNS) context. Design/methodology/approach – The proposed framework uses user satisfaction and trust belief to capture the dedication-based mechanism and perceived switching costs and social norms to capture the constraint-based mechanism. Hypotheses were tested by applying…
A Longitudinal Study of Habit and Its Antecedents in Coffee Chain Patronage
We developed a theoretical model to examine the effects of repurchase intention and habit on consumers' repurchase behavior in the context of coffee chain patronage. We used partial least squares to analyze 2-wave longitudinal data collected from 195 undergraduate students who had experience with various coffee chains. Results showed that repurchase behavior was influenced by habit rather than by conscious intention, and that both customer satisf…
Understanding different motivational mechanisms for downward, lateral, and upward knowledge transfer
We applied the theory of planned behavior to examine the relative effects of expected reciprocity, self-efficacy, and subjective norms as antecedents enhancing employees’ downward, lateral, and upward knowledge transfer. Structural equation modeling with partial least squares analysis was used to examine the hypothesized relationships with data gathered through a social network survey from 385 employees in research and development groups in South…
Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China
This study investigates the key antecedents affecting consumers' continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer's continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service prov…
Understanding the role of mobile applications in brand loyalty in the coffee chains industry
With the spread of COVID-19, the development and distribution of mobile apps is a significant issue for sustainable growth in service industries. This study identified the relationship between customer loyalty to mobile apps and brand loyalty, and investigated the role of perceived benefits provided by mobile apps in enhancing brand loyalty. We integrated a set of perceived benefits into the expectation–confirmation model and collected data throu…
Key factors influencing customer loyalty in live commerce: The role of perceived value and perceived risk
Live streaming commerce services that utilize social network platforms are gaining popularity in China. We examined the effect of value and perceived risk on customer satisfaction and trust, and the influence of this satisfaction and trust on customer loyalty. Perceived value was divided into economic, social, and emotional types, and the impact of each type on customer loyalty was examined separately. This study also investigated the impact of p…
Understanding the Drivers of Sustainable Consumption in China: Role of Green Self-Identity, Subjective Norm, and Demographics
As environmental issues increasingly surface, consumers are growing more conscious of their influence, leading to an amplified demand for ethical and sustainable consumption. While companies are increasingly expanding the production of sustainable products, understanding key antecedents affecting consumers’ purchase intentions toward eco-friendly products remains critical. This study investigates how functional, emotional, social, and epistemic v…
The role of trust in streamers and live streaming commerce in predicting customer loyalty
In recent years live streaming commerce (LSC) has become increasingly prevalent, increasing the importance of understanding the key antecedents of customer loyalty in this new marketplace. To examine how trust in streamers and LSC can enhance customer loyalty, we developed a research model focusing on usefulness, entertainment, and ease of use as the main antecedents of trust, and conducted an online survey of 290 customers of Chinese LSC platfor…
Understanding the Role of Trust, Perceived Risk, and Habit in Organization Members' Generative AI Use
The rapid advancement of generative artificial intelligence (AI) presents organizations with unique opportunities and challenges. While companies are increasingly adopting this technology to enhance productivity and gain a competitive edge, understanding the key factors influencing organization members' use of generative AI remains critical. This study investigates the determinants of generative AI usage within organizations, focusing on the inte…
Psychology (7 works) · Computer Science (6 works) · Advertising (5 works) · Business (5 works) · Customer Service Quality and Loyalty (5 works) · Digital Marketing and Social Media (5 works) · Marketing (5 works) · Social Psychology (5 works) · Social Psychology (5 works) · Loyalty (3 works)