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Yiheng Zhao

Biographic Data

ID3920417
NAMEYiheng Zhao
GIVEN NAMESYiheng
FAMILY NAMEZhao
SIGNATUREZHAO Y
AFFILIATIONSSichuan University
ORCID0000-0002-0434-9539
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS1
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Redefining ‘Sign’/‘Symbol’ and Semiotics

    Open Access•Yiheng Zhao•ARTICLE•Signs and Media•2023

    Both ‘sign’ and ‘symbol’ are words with a long and polysemic history in Western culture. Moreover, the 120-year history of the modern semiotics movement has failed to provide a highly needed definition of these most basic terms, thus resulting in ambiguity of the definition of the discipline itself. This paper proposes defining ‘sign/symbol’ as ‘a sensuous entity to be regarded as carrying meaning’. Furthermore, the terminological chaos that aris…

  • Narratorial frame–person duality

    Yiheng Zhao•ARTICLE•Chinese Semiotic Studies•2022

    There can be no narrative text without a narrator. Locating the source of narration is the starting point for an understanding of any narrative. There is no agreement among narratologists, nevertheless, on how the narrator could be located in a narrative text, in a so-called “third-person” fictional narrative, for instance, or in dramatic or cinematic narratives. The narrator should be ubiquitous in theory, yet is extremely elusive in practice. T…

  • Truth and Semiotic Phenomenology

    Open Access•Yiheng Zhao, Na Liu•ARTICLE•Signs and Media•2021

    Truth is the core issue of any theory of meaning, and the pursuit of truth is the fundamental driving force of human consciousness. Is the appearance of truth true? In what sense is it truth? How do we obtain truth? Can a final truth be obtained? These are among the most difficult questions to answer in the theory of meaning and the best divergence points in various meaning theories. Peirce’s semiotic phenomenology puts forward a view of truth th…

  • The River Fans Out

    Open Access•Yiheng Zhao•BOOK•The River Fans Out•2020

  • Prelims

    Open Access•Rdacteur-En-Chef Danesi, Paul Perron et al.•ARTICLE•Semiotica•2012

  • The fate of semiotics in China

    Open Access•Yiheng Zhao•ARTICLE•Semiotica•2011•Cited by: 1

    For almost the entire twentieth century, semiotics, as well as the general trend of formalism, was rarely welcomed with enthusiasm in China. Its fortune started to change around the end of 1970s, but the road it took to arrive in China was tortuous. In the last two decades, however, semiotics has been enjoying an impressive rapid flourishing in China, mostly because of the drastic (post-)modernization of Chinese culture. This paper describes the …

  • The fate of semiotics in China

    Open Access•Yiheng Zhao•ARTICLE•Semiotica•2011•Cited by: 1

    For almost the entire twentieth century, semiotics, as well as the general trend of formalism, was rarely welcomed with enthusiasm in China. Its fortune started to change around the end of 1970s, but the road it took to arrive in China was tortuous. In the last two decades, however, semiotics has been enjoying an impressive rapid flourishing in China, mostly because of the drastic (post-)modernization of Chinese culture. This paper describes the …

  • The fate of semiotics in China

    Open Access•Yiheng Zhao•ARTICLE•Semiotica•2011•Cited by: 1

    For almost the entire twentieth century, semiotics, as well as the general trend of formalism, was rarely welcomed with enthusiasm in China. Its fortune started to change around the end of 1970s, but the road it took to arrive in China was tortuous. In the last two decades, however, semiotics has been enjoying an impressive rapid flourishing in China, mostly because of the drastic (post-)modernization of Chinese culture. This paper describes the …

  • Prelims

    Open Access•Rdacteur-En-Chef Danesi, Paul Perron et al.•ARTICLE•Semiotica•2012

  • The River Fans Out

    Open Access•Yiheng Zhao•BOOK•The River Fans Out•2020

  • Truth and Semiotic Phenomenology

    Open Access•Yiheng Zhao, Na Liu•ARTICLE•Signs and Media•2021

    Truth is the core issue of any theory of meaning, and the pursuit of truth is the fundamental driving force of human consciousness. Is the appearance of truth true? In what sense is it truth? How do we obtain truth? Can a final truth be obtained? These are among the most difficult questions to answer in the theory of meaning and the best divergence points in various meaning theories. Peirce’s semiotic phenomenology puts forward a view of truth th…

  • Narratorial frame–person duality

    Yiheng Zhao•ARTICLE•Chinese Semiotic Studies•2022

    There can be no narrative text without a narrator. Locating the source of narration is the starting point for an understanding of any narrative. There is no agreement among narratologists, nevertheless, on how the narrator could be located in a narrative text, in a so-called “third-person” fictional narrative, for instance, or in dramatic or cinematic narratives. The narrator should be ubiquitous in theory, yet is extremely elusive in practice. T…

  • Redefining ‘Sign’/‘Symbol’ and Semiotics

    Open Access•Yiheng Zhao•ARTICLE•Signs and Media•2023

    Both ‘sign’ and ‘symbol’ are words with a long and polysemic history in Western culture. Moreover, the 120-year history of the modern semiotics movement has failed to provide a highly needed definition of these most basic terms, thus resulting in ambiguity of the definition of the discipline itself. This paper proposes defining ‘sign/symbol’ as ‘a sensuous entity to be regarded as carrying meaning’. Furthermore, the terminological chaos that aris…

Philosophy (5 works) · Epistemology (4 works) · Semiotics (3 works) · Language, Metaphor, and Cognition (2 works) · Law (2 works) · Linguistics (2 works) · Mathematics (2 works) · Translation Studies and Practices (2 works) · Ambiguity (1 work) · Art (1 work)

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