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Natalie Wood

Biographic Data

ID3922373
NAMENatalie Wood
GIVEN NAMESNatalie
FAMILY NAMEWood
SIGNATUREWOOD N
AFFILIATIONSSaint Joseph's University
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS9
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1970
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Mobilizing emotion

    Open Access•Natalie Wood•ARTICLE•American Ethnologist•2026

  • Busshead Hardhead

    Natalie Wood•ARTICLE•Small Axe A Caribbean Journal of…•2024

    The artwork in this visual essay has been inspired by the late social justice activist and artist Colin Robinson and his love of carnival. Robinson’s activist work with CAISO and his queer Caribbean liberation practices allowed me to directly draw on my experience as a Caribbean diasporic lesbian for the creation of the artwork presented here. Most of these pieces can be seen in New York at the Leslie-Lohman Museum of Art’s The Plural of He exhib…

  • Virtual Social Identity and Consumer Behavior

    Natalie Wood, Natalie T Wood et al.•BOOK•Virtual Social Identity and…•2014

    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little ab…

  • Political Star Power and Political Parties

    Natalie Wood, Kenneth C Herbst•ARTICLE•Journal of Political Marketing•2007•Cited by: 9•References: 5

    Political parties, and more specifically public interest groups, budget extensive amounts of time and money to use celebrity endorsers for their candidate. Do celebrities bring forth enough value to warrant the time, effort, and money expended to make their endorsements public? Using a sample of first-time voters from the 2004 U.S. Presidential Election, the authors examine the extent to which celebrities influence voting while specifically asses…

  • Guest Editor's Introduction

    Open Access•Natalie Wood•ARTICLE•Journal of Virtual Worlds Research•1970

    Journal of Virtual Worlds Research--Editor's introduction 2 billboards) in-world, only to have residents flatly reject them.In essence they do not understand how individuals use these environments and how to harness the unique characteristics of the space to offer a compelling experience to their customers.So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success?To be able to answer this que…

  • Political Star Power and Political Parties

    Natalie Wood, Kenneth C Herbst•ARTICLE•Journal of Political Marketing•2007•Cited by: 9•References: 5

    Political parties, and more specifically public interest groups, budget extensive amounts of time and money to use celebrity endorsers for their candidate. Do celebrities bring forth enough value to warrant the time, effort, and money expended to make their endorsements public? Using a sample of first-time voters from the 2004 U.S. Presidential Election, the authors examine the extent to which celebrities influence voting while specifically asses…

  • Guest Editor's Introduction

    Open Access•Natalie Wood•ARTICLE•Journal of Virtual Worlds Research•1970

    Journal of Virtual Worlds Research--Editor's introduction 2 billboards) in-world, only to have residents flatly reject them.In essence they do not understand how individuals use these environments and how to harness the unique characteristics of the space to offer a compelling experience to their customers.So what, do we need to do differently in virtual worlds than we do in the real world in order to achieve success?To be able to answer this que…

  • Political Star Power and Political Parties

    Natalie Wood, Kenneth C Herbst•ARTICLE•Journal of Political Marketing•2007•Cited by: 9•References: 5

    Political parties, and more specifically public interest groups, budget extensive amounts of time and money to use celebrity endorsers for their candidate. Do celebrities bring forth enough value to warrant the time, effort, and money expended to make their endorsements public? Using a sample of first-time voters from the 2004 U.S. Presidential Election, the authors examine the extent to which celebrities influence voting while specifically asses…

  • Virtual Social Identity and Consumer Behavior

    Natalie Wood, Natalie T Wood et al.•BOOK•Virtual Social Identity and…•2014

    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little ab…

  • Busshead Hardhead

    Natalie Wood•ARTICLE•Small Axe A Caribbean Journal of…•2024

    The artwork in this visual essay has been inspired by the late social justice activist and artist Colin Robinson and his love of carnival. Robinson’s activist work with CAISO and his queer Caribbean liberation practices allowed me to directly draw on my experience as a Caribbean diasporic lesbian for the creation of the artwork presented here. Most of these pieces can be seen in New York at the Leslie-Lohman Museum of Art’s The Plural of He exhib…

  • Mobilizing emotion

    Open Access•Natalie Wood•ARTICLE•American Ethnologist•2026

Computer Science (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Games and Media (2 works) · Aesthetics (1 work) · Affect (1 work) · Anthropological Studies and Insights (1 work) · Archaeology (1 work) · Art (1 work)

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